Create Dynamic, Engaging Surveys

Getting started

Use the quick start questionnaire templates or create your own
Wide choice of question styles: drop down, grids, single response, multiple response, time, date, free-text and semantic scales
Access the question library with over 100 professionally designed questions
Create multi-language questionnaires

Custom design and branding

Custom URLs
Custom HTML snippets
Customise warning and error messages
Use images in place of text for question and answer labels
Background images
Variety of formatting options

Visual questions

Answer sliders, including smiley sliders and quantity slider
Clickable images such as star ratings, UK and US regional maps
Add multimedia video or sound clips
Use a calendar input for date responses
Add a number pad for quantity responses
Add a clock for time responses
Add a keyboard for literal responses

Text substitution (piping)

Feed answers given to single response questions
Feed answers given to multiple response questions
Feed answers given to open style questions
Feed answers from/into question areas of a grid (rating/matrix style)
Feed answers from/into answer areas of a grid (rating/matrix style)

Question routing (skip logic)

Skip to a subsequent question depending on answer
Skip to a subsequent question regardless of answer
Show routing instructions on the questionnaire
Conditionally show question/text fields

Randomize questionnaire elements

Randomly order answer codes
Randomly order questions in a grid, such as rating scale questions
Randomly present individual pages of a questionnaire

Answer masking

Dynamically mask answer choices based on earlier replies given
Permanently mask answer choices (e.g. for “Not Applicable” in rating grid)
Auto answer questions if masking leaves only one answer choice

Response validation

Make questions optional or mandatory
Specify a minimum or maximum number of answers for multi-choice style questions
Specify character limit and character format for answers given to open ended questions
Rank items according to order of preference
Calculate running totals in quantity response questions
Ensure data is entered accurately with format patterns, for example post / ZIP code format or email address
Add exclusivity of answers for multiple response questions
Create custom format patterns

Link to an external database

Prepopulate the survey with known information, such as address, name or demographic info
Route questions based on information from a database
Automatically update your database with new or amended information
Automatically present questionnaires in a participant’s preferred language (or give the option to choose a language)

Share questionnaire content

Drag and drop questions from other surveys
Build your own question libraries in any language
Export/import question and answer text for easy translation
Clone existing surveys
Create a back up of surveys, including data and analysis

Advanced Questionnaire Design features

Optimised for desktop PC, tablet and Smartphone
Incorporate calculations into a survey
Add quota controls based on responses to a single question
Add quota controls based on responses to multiple questions
Count the number of characters for open style questions
Specify a web page to go to after submitting
Participants can attach their own files such as a CV, a photo or a signature
Record audio responses to survey questions
Send email alerts, triggered in the event of a specific reply or replies
Buy panel samples

Distribute Questionnaires and Collect Data

Prepare your survey

Print paper questionnaires in a range of layouts and sizes, including booklet
Preprint unique ID or reference numbers on individual questionnaires
Preprint address information to fit window envelopes

Interview process/schedule

Automate interview start and finish dates
Schedule email invitations and reminders
Personalise invite and reminder text with fields from an external database
Send invite and reminder messages as plain text or HTML
Send with custom name to reflect your organization’s branding
Include “Opt out” for invite and reminder message
Allocate secure participant logins (permitting single or multiple survey completions)
Specify unique survey list for individual mobile devices or interviewers
Remotely upload surveys to mobile devices

Data collection

Save partial responses
Save responses on server, download directly to Snap
Receive responses as emails
Automatically synchronize surveys across Android, Apple and Windows devices
Encrypt survey data on mobile devices and during transmission
Geo-location – record time, date and location coordinates for each interview

Data collection – Scanning

Optical Mark Recognition (OMR) with calibration and deskew capability
Automated reporting of case status (i.e. scanned, detected or cleaned)
Automatically orientates incorrectly scanned pages
Automatically reads multiple choice replies, numbers and well written handprinted text
The scanner automatically recognizes altered and crossed-out replies
Verify accuracy of data entry
View data entry statistics (e.g. accuracy, cases input per minute)
View interview statistics (e.g. time, duration)
Edit individual cases in Snap
Opt to spell-check free text responses

Advanced Data Collection feature

Create a WC3 accessible version
Set up questionnaire groups. Participants repeatedly complete the same questionnaire, but with a different subject each time
Make multiple surveys available as a panel
Share surveys via social media

Powerful Analysis, Intelligent Reporting

Survey reports

Questionnaire Report – a top-level summary of results that’s available for every survey
Summary Report – view the results in more detail – available for every survey/td>
Smart Reports – using your own commentary and analysis to create dynamic and repeatable Smart
Reports, tailored specifically to the reader

Analysis tools

Create frequency tables
Create crosstab tables
Include multiple breaks in crosstab analyses
Include/exclude missing values (e.g. ‘No Reply’) in percent calculations
65 chart styles, including bar, pie, line and radar – all fully customisable
Word Clouds to summarize text responses
Produce a printed list of text responses
Filter results to find out how different groups answered specific questions
Reorder and simplify your data, e.g. combine ‘Good’ and ‘Very good’ responses in a rating scale in a single new category – ‘Positive’
Add weighted responses
Add rim weight responses
Incorporate mean scoring
Overlay images with survey results, e.g. regional maps
Analyse by date – specify date periods, e.g. week, month, quarter, year or by day, day of the week, day of the month
Analyse by time – specify time periods, e.g. hour, minute, second
Analyse by format – e.g. multi-mode and multi-language versions
Show results in context – e.g. to compare satisfaction scores for one rated service against the combined results for all other rated services

Database links

Automatically import data from a database – including Excel spreadsheet, MS Access database, Triple-S, SPSS and SQL databases
Automatically import data from a Snap survey
Automatically export data to a database – including Excel spreadsheet, MS Access database, Triple-S, SPSS and SQL databases
Automatically export data to a Snap survey
Join multiple surveys that have the same participants but different questions

Statistical analysis

Mean, Mode, and Median
Minimum, Maximum and Range
Quartiles
Gap analysis
Standard Deviation, Variance and Standard Error
Average absolute deviation to standard statistics
Sample standard deviation (N-1)
Sample variance
Factor analysis
Cluster analysis
Z test / T test / U test
Skewness and Kurtosis

Share results with colleagues/associates

Include results from paper surveys in online reports, including comments from scanned surveys
Allocate associate logins to view and create analyses on
Allocate associate logins to view reports online
Specify which surveys and results each associate can access
Publish results as HTML for online viewing
Copy and paste to Microsoft Office and other software packages

Server Security

ISO 27001 Security certification
UK based data centres
Secure, encrypted questionnaire and report delivery via https
All data encrypted at rest
Permanent malware scanning
Latest security updates applied
Daily vulnerability scans
Daily backups

Help and Support

HelpDesk – UK, Europe, APAC, US and Canada
Training – Tailored courses covering every aspect of the survey process, including consultancy style.
Resources – Worksheets, Webinar, How-To Videos