If you have any questions about the features listed, or any of our services, contact us or call us now: 603 610 8700

Create Dynamic, Engaging Surveys

Getting started

Buy panel samples
Clone existing surveys
Quick start questionnaire templates
Create your own questionnaire templates
Question styles: drop down, grids, single response, multiple response, time, date, open ended, free-text and semantic scales
Reusable question styles
Create multi language questionnaires
Export / import question and answer text for easy translation
Drag and drop questions from other surveys
Question library with over 100 professionally designed questions
Build your own question libraries in any language

Custom design and branding

Colorize text boxes
42 colorable checkbox styles or design your own
Use images in place of text for question and answer labels
Background images
12 colorable styles or design your own
28 colorable styles or design your own
Additional action buttons, including Restart, Print and Save
Custom colors for row highlights to individual questions
Custom HTML snippets
Fixed or fluid screen widths
Customize warning and error messages
Custom URLs

Visual questions

Answer sliders, including smiley sliders and quantity sliders
Clickable images such as star ratings, UK and US regional maps
Multimedia – video or sound clips
Calendar input for date responses
Number pad for quantity responses
Clock for time responses
Keyboard for literal responses

Text substitution (piping)

Feed answers given to single response questions
Feed answers given to a multiple response questions
Feed answers given to open style questions
Feed answers from/into question areas of a grid (rating / matrix style)
Feed answer from/into answer areas of a grid (rating / matrix style)

Question routing (skip logic)

Conditionally show question / text fields
Skip to a subsequent question depending on answer
Skip to a subsequent question regardless of answer
Show routing instructions on the questionnaire
In-survey calculations

Randomize questionnaire elements

Randomly present individual pages of a questionnaire
Randomly order questions in a grid, such as rating scale questions
Randomly order answer codes in a multi-choice question

Answer masking

Dynamically mask answer choices based on earlier replies given
Permanently mask answer choices (e.g. for “Not Applicable” in rating grid)
Auto answer questions if masking leaves only one answer choice

Response validation

Exclusive answers for multi-choice questions
Make questions mandatory
Specify a minimum or maximum number of answers for multi-choice style questions
Specify character limit and character format for answers given to open ended questions
Rank items according to order of preference
Calculate running totals in quantity response questions
Ensure data is entered accurately with format patterns, for example post / ZIP code format or email address
Create custom format patterns

Link to an external database

Automatically present questionnaires in a participants preferred language (or give the option to choose a language)
Pre-populate the survey with known information, such as address, name or demographic
Automatically update your database with new or amended information


Quota controls based on responses to a single question
Quota controls based on responses to multiple questions
Spellcheck questionnaire
Create a back up of surveys, including data and analysis
Character counter for open style questions
Specify web page after submitting
Participants can attach files such as a CV or a photo
Send email alerts, triggered in the event of a specific reply or replies

If you have any questions about the Snap software features listed, or any of our services, contact us or call us now: 603 610 8700

Distribute Questionnaires and Collect Data

Prepare your survey

Print paper questionnaires in a range of layouts and sizes including booklet
Pre-print unique ID or reference numbers on individual questionnaires
Pre-print address information to fit window envelopes

Interview process / schedule

Automate interview start and finish dates
Schedule email invitations and reminders
Personalize invite and reminder text with fields from an external database
Send invite and reminder messages as plain text or HTML
Send with custom from name to reflect your organizations’ branding
Include “Opt out” for invite and reminder message
Allocate secure participant log ins (permitting single or multiple survey completions)
Specify unique survey list for individual mobile devices or interviewers
Remotely upload surveys to mobile devices

Data collection / management

Automatically recognize altered and crossed out replies
Optical Mark Recognition (OMR) with calibration and deskew capability
Optical Character Recognition (OCR) with calibration and deskew capability
Automated reporting of case status (i.e. scanned, detected or cleaned)
Automatically orientate incorrectly scanned pages
Reads multiple choice replies, numbers and well written handprinted text
Save partial responses
Save responses on server
Receive responses as emails
Automatically synchronize surveys across Android, Apple and Windows devices
Encrypted survey data on mobile devices and during transmission
Verify accuracy of data entry
View data entry statistics (e.g. accuracy, cases input per minute)
View interview statistics (e.g. time, duration)
Delete individual cases in Snap
Edit individual cases in Snap
Option to spell-check free-text responses
Geo-location – Record time, date and location coordinates for each interview


Create a WC3 accessible version
Set up questionnaire groups. Participants repeatedly complete the same questionnaire, but with a different subject each time
Make multiple surveys available as a panel
Share surveys via social media

If you have any questions about the Snap software features listed, or any of our services, contact us or call us now: 603 610 8700

Powerful Analysis, Intelligent Reporting

Survey reports

Questionnaire Report. A top level summary of results – available for every new survey
Summary Report. See results in more detail – available for every new survey
Smart Reports. Use your own commentary and analysis to create dynamic and repeatable Smart Reports, tailored specifically to the reader

Analysis tools

Filter results to find out how different groups answered specific questions
Reorder and simplify your data. E.g. combine ‘Good’ and ‘Very good’ responses in a rating scale in a single new category – ‘Positive’
Weight responses
Rim weight responses
Mean scoring
Create frequency tables
Create crosstab tables
Include multiple breaks in cross tab analyses
Include/exclude missing values (e.g. ‘No Reply’) in percent calculations
Chart styles, including bar, pie, bubble and line – fully customizable.
Summarize text responses with word clouds
Produce a list of text responses
Overlay images with survey results (for example regional maps)
Analyze by date – specify date periods, e.g. Week, Month, Quarter, Year or by day, day of the week, day of the month
Analyze by time – specify time periods e.g. Hour, minute, second
Analyze by format, for example multi-mode and multi-language versions
Show results in context. For example to compare satisfaction scores for one rated service against the combined results for all other rated services

Database links

Automatically import data from a database. Excel spreadsheet, MS Access database, Triple-S, SPSS and SQL databases
Automatically export data to a database. Excel spreadsheet, MS Access database, Triple-S, SPSS and SQL databases
Automatically import data from a Snap survey
Automatically export data to a Snap survey
Join multiple surveys that have the same participants but different questions

Statistical analysis

Factor analysis
Cluster analysis
Z test / T test / U test
Gap analysis
Minimum, Maximum and Range
Standard Deviation, Variance and Standard Error
Average absolute deviation to standard statistics
Sample standard deviation (N-1)
Sample variance
Skewness and Kurtosis
Mean, Mode, and Median

Share results

Include results from paper surveys in online reports
Allocate associate logins to view and create analyses online
Allocate associate logins to view reports online
Specify which surveys and results each associate can access
Publish results as HTML for online viewing
Copy and paste to Microsoft Office and other software packages
Print scanned open ended responses

Server Security

ISO 27001 Security certification
US based SAS 70 / SSAE 16 certified data centres
Secure, encrypted questionnaire and report delivery via https
All data encrypted at rest
Permanent malware scanning
Latest security updates applied
Daily vulnerability scans
Daily backups

Help and Support

HelpDesk – UK, Europe, APAC, US and Canada
Training – Tailored courses covering every aspect of the survey process, including consultancy style.
Resources – Worksheets, Webinar, How-To Videos