Create Dynamic, Engaging Surveys

Getting started

Use the templates provided and automatically create editions for PC, tablet, smartphone and paper
Select from the wide choice of question types – drop down, drag and drop, carousels, grids, single response, multiple response, quantity, text, time, date, free-text and semantic scales
Access the question library and templates for predesigned layouts.
Create multilingual questionnaires
 Use the Editor in Snap XMP Online to both create surveys from scratch and make changes on the move
Automatic synchronisation at all times between Snap XMP Online and Snap XMP Desktop
Collaborate with colleagues by sharing both individual surveys and folders containing multiple surveys

Add Visual questions

Answer sliders, including smiley sliders and quantity sliders
Drag and drop ranking and categorizing questions
Clickable images such as star ratings, UK and US regional maps
Carousel grid questions
Add multimedia video or sound clips
Use a calendar input for date responses
Add a keypad for numeric and a keyboard for alphanumeric responses
Add a digital clock for time responses
See visual questions in more detail

Enhance the Response controls

Make questions optional or mandatory
Specify a minimum or maximum number of answers for multi-choice style questions
Specify character limit and character format for answers given to open ended questions
Rank items according to order of preference
Calculate values and store totals
Carry out Rating checks
Reorder code labels into alphabetical sequence
Create custom format patterns to customize editing of data input
Use patterns to ensure data accuracy, e.g. for US ZIP codes and UK postcode, or for email addresses
Add exclusivity of answers for multiple response questions
Auto answer questions if masking leaves only one answer choice

Add Question routing / Skip patterns

Skip to a subsequent question depending on answer
Skip to a subsequent question regardless of answer
Show routing instructions on the questionnaire
Conditionally show question/text fields
See more on skip logic

Randomize elements of the questionnaire

Randomly order answer codes
Randomly order questions in a grid, such as rating scale questions
Randomly order questions within a selected group of questions

Mask individual Answers

Dynamically mask answer choices based on earlier replies given
Permanently mask answer choices (e.g. for “Not Applicable” in rating grid)
Auto answer questions if masking leaves only one answer choice

Text substitution / Piping

Feed answers given to single response questions
Feed answers given to multiple response questions
Feed answers given to open style questions
Feed answers into questions areas of a grid (rating/matrix/style)
See piping in more detail

Add your own Branding and Design

Custom URLs
Custom HTML snippets
Customise warning and error messages
Use images in place of text for question and answer labels
Background images
Variety of formatting options (e.g. Custom colours on buttons)
Supports most image formats (e.g. JPEG, GIF, PNG, Bitmap)
See more on branded surveys

Link to an External Database

Pre-populate the survey with known information, such as address, name or demographic info
Route questions based on information from a database
Automatically update your database with new or amended information
SQL and MS Access databases supported in addition to Excel files
Automatically display questionnaires in a participant’s preferred language (or give the option to choose a language)
See more on integrations

Share your questionnaire content

Drag and drop questions from other surveys
Build your own question libraries in any language
Export/import question and answer text for easy translation
Clone existing surveys
Collaborate with colleagues to share both surveys and folders

Advanced Features in Questionnaire Design

Survey format automatically optimised for desktop PC, browser, tablet and smartphone
Drag-and-Drop facility to turn grid questions into a more interactive and engaging format
Incorporate calculations into a survey
Count the number of characters for open style questions
Specify a web page to go to after submitting
Participants can attach their own files such as a CV, a photo or a signature
Record audio responses to sections of a survey
Send email alerts, triggered in the event of a specific reply or replies
Add page countdown timers, perfect for quizzes and timed tests
Create a WC3 accessible version
Add placeholder text
Place questions side by side with either a compound grid or inline questions

Distribute Questionnaires and Collect Data

Preparation of paper surveys

Print paper questionnaires in a range of layouts and sizes, including booklet
Preprint unique ID or reference numbers on individual questionnaires
Preprint address information to fit window envelopes

Schedule the Interview Process

Prepare a Snap questionnaire ready for scanning or mark up an External Questionnaire designed in  a word processing system
Automate interview start and finish dates
Schedule SMS or email invitations and reminders
Link to an external file of Participants
Personalise invite and reminder text with fields from an external database
Send invite and reminder messages as plain text, HTML email or SMS text
Send with custom name to reflect your organization’s branding
Include “Opt out” for invite and reminder message
Allocate secure participant logins (permitting single or multiple survey completions)
Specify unique survey list for individual mobile devices or interviewers
Monitor the Audit log for details of all changes

Collect the replies – Online and offline

Collect responses from web based surveys as well as data captured for offline surveys on tablets and smartphones
Save fully completed questionnaires as well as partial replies
Ability to review partial data
No limits on the amount of free-text collected
View responses in either Snap Online or Snap Desktop
Ability to attach documents and photos to completed surveys
Encrypt survey data on mobile devices and during transmission
Geolocation facility to record time, date and location coordinates for each interview
Pre-populate questions with data from an external database
Send responses from a survey into another survey

Collect the replies – Scanning of paper questionnaires

Optical Mark Recognition (OMR) for tick box questions
Optical Character Recognition (OCR) for pre-printed character recognition
Intelligent Character Recognition (ICR) for hand written responses
Scans single and double sided paper surveys
Special paper is NOT required
Calibration and deskew capability
Automatic re-orientation of incorrectly scanned pages
Works with network-attached as well as PC-attached scanners
Preprinting of data from database on paper surveys is supported
Automatic recognition of multiple choice replies, numbers as well as written handprinted text
Automatic recognition of both altered and crossed-out replies
Automated reporting of case status (i.e. scanned, detected or cleaned)
Verify accuracy of data entry
View data entry statistics (e.g. accuracy, cases input per minute)
View interview statistics (e.g. time, duration)
Edit individual cases in Snap Desktop
Opt to spell-check free text responses Produce Scanned Image Report of scanned free-text replies

Advanced features in Data Collection

Generation of a QR code for each designed survey
Set up Group Questionnaires, where participants repeatedly complete the same questionnaire, but with a different subject each time (e.g. Course and Instructor evaluations or 360 surveys)
Add quota controls and screenouts

Powerful Analysis and Intelligent Reporting

Analysis as Survey reports

Questionnaire Report – a top-level summary of results that’s available for every survey
Summary Report – view the results in more detail – available for every survey
Summary Tables – view the results in tables, easily add a standard break – available for every survey
Summary Dashboard Report – dashboard style view of the summary report
Scanned Image Report – to present an exact image of all scanned free-text replies
Smart Reports – create dynamic and repeatable Smart Reports, tailored specifically to the reader
See more on reporting

Analysis as tables and charts

Create frequency tables
Create crosstab tables
Include multiple breaks in crosstab analyses
Include/exclude missing values (e.g. ‘No Reply’) in percent calculations
Multiple chart styles, including bar, pie, line and radar – all fully customisable
Word Clouds to summarize text responses
Produce a printed list of text responses
Filter results to find out how different groups answered specific questions
Contextualised analysis to provide individual report to the unique perspective of the reader.
Reorder and simplify your data, e.g. combine ‘Good’ and ‘Very good’ responses in a rating scale in a single new category – ‘Positive’
Add weighted responses
Apply RIM weighting
Incorporate mean scoring
Overlay images with survey results, e.g. regional maps
Analyse by date – specify date periods, e.g. week, month, quarter, year or by day, day of the week, day of the month
Analyse by time – specify time periods, e.g. hour, minute, second
Analyse by format – e.g. multi-mode and multi-language versions
Show results in context – e.g. to compare satisfaction scores for one rated service against the combined results for all other rated services
Comparative and historical benchmarking in the form of tables and charts
See more on analysis tools

Analysis with Statistical testing

Mean, Mode, and Median
Minimum, Maximum and Range
Gap analysis
Standard Deviation, Variance and Standard Error
Average absolute deviation to standard statistics
Sample standard deviation (N-1)
Sample variance
Factor analysis
Cluster analysis
Z test / T test / U test
Skewness and Kurtosis

Smart Reporting

Automate the production of large scale reports for readers at all levels
Guaranteed accuracy for unlimited variations
Consistent branding, layout, and wording
Provide logins for clients and colleagues to monitor survey results online
Output reports as PDFs
Use context to tailor reports or report batches for specific recipients
Apply data filters to one-off Smart Reports and report batches
Text and values from analyses inserted into report commentary
Identification of high and low performing service areas
Recommendations for improvements and action plans
Benchmarks for comparison to internal, external or historical data
Conditional inclusion of specific analyses, commentary or sections
See more on smart reporting

Database links

Automatically import data from a database – including Excel spreadsheet, MS Access database, Triple-S, SPSS and SQL databases
Automatically import data from a Snap survey
Automatically export data to a database – including Excel spreadsheet, MS Access database, Triple-S, SPSS and SQL databases
Automatically export data to a Snap survey
Join multiple surveys that have the same participants but different questions
Automatically add respondents from one survey to the participants list of another survey
API – Get survey status, export responses, getting just the latest each time. Add, edit, delete participants
See more on integrations

Share results with colleagues/associates

Include results from paper surveys in online reports
Individual Online accounts with appropriate permissions to access surveys / analysis / reports
Publish results as HTML for online viewing
Copy and paste to Microsoft Office and other software packages


ISO 27001 Security certification
SSA16 certified data centres
US and UK based data centres
Secure, encrypted questionnaire and report delivery via https
All data encrypted at rest
Permanent malware scanning
Latest security updates applied
Daily vulnerability scans
Daily backups
Install the platform on your own server with the On-Premises edition
Multi-Factor Authentication (MFA) is available to provide an extra layer of security when signing in
See more on security

Help and Support

HelpDesk – UK, Europe, APAC, US and Canada
Training – Courses covering every aspect of the survey process
Resources – Worksheets, Webinar, How-To Videos