Simplify the survey experience and get more accurate data. Answer Masking focuses participants’ attention by showing or hiding answer choices depending on answers previously given.

  • Participants can easily rank selected answer choices in order of preference
  • Hide a single answer choice in a question grid, for example where “No Opinion” is not applicable
  • Mask answer choices according to responses to multiple previous questions.

In this example, participants select three reasons they chose to attend the university. Answer Masking ensures accuracy by hiding the first choice option when requesting a second choice option, and so on.

Other features we used in this survey: