Personalize surveys with information you already hold on your contacts such as a unique ID, name, or gender. And because Snap XMP links work both ways, you can automatically update your database with new or changed information – ready to use in your next survey.

• Shorten surveys and save participants time
• Pre-answer questions, for example preferred language, age, or gender
• Personalize survey text and questions
• Hide pre-answered questions from respondents but include data in reports
• Maintain high quality customer records

In this example, the survey participant is greeted by name, and according to the current time of day. Personal information is added from a database which can be automatically updated with any amendments.

Other features we used in this survey:

• In-survey calculations
• Text substitution (piping)
• Email alerts
• Answer Masking
• Question Routing (skip logic)