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Turn Leads into Customers With Follow-up Surveys

Turn Leads into Customers with Follow-up Surveys

Marketers know that sales conversions are dependent on how well the marketing and sales teams work together to nurture leads throughout the buyer’s journey. From the moment a website visitor completes a web form, to the time they participate in a sales demo, to the time they become a new customer,  that lead needs to be nurtured and refined throughout every step of the buyer’s journey.

As we all know, leads don’t turn into customers instantly (bummer!). You have to warm up a lead first, and methodically build a relationship with them before they will be ready to purchase. One way to learn more about your leads is to conduct a lead follow-up survey. A lead follow-up survey is a great way to better qualify your new leads and learn more about the information they want to receive throughout their individualized buyer’s journey. If done properly, lead follow-up surveys can prove to be a very valuable B2B sales tool. Here’s how you can include lead follow-up survey in your everyday business practices. Continue reading

Helpful Tip: Avoid Spam Filters When Sending Online Surveys

Tips to Avoid Spam Filters When Sending Online Surveys

When managing the administration of online surveys, it’s important to take spam filters into consideration. Why? Spam detection systems use a scoring system to evaluate how likely an email message is to be spam. One of the scores is often based on how many other emails have been received with the same content and this score will increase as further copies are received. At a certain point, this score will reach a trigger value and the recipients’ email system will choose how to manage that message. This can be to either mark the message as spam or reject it.

There are also limitations to delivery rates imposed by recipient mail servers. Exceeding these limitations results in a practice referred to as throttling. Throttling in terms of email means that a recipient mail server has accepted all the mail it is willing to accept from Snap WebHost survey management system for a certain period of time.

Each email provider’s system will use different settings and these are not published as making the information public would undermine the reliability of spam detection. As such, any advice given on how to avoid spam filters will never be infallible.

Make sure your subscribers have double-opted-in to receive your emails. Double-opt in means you know that the email address has been typed correctly and is a genuine address.  It also gives you an opportunity to ask recipients to add your email address to their address book.

Here are some tips to help you avoid spam filters. Continue reading

Tip: Use the survey link to seed data into your survey

Use the survey link to seed data into your survey using Snap Survey Software

If you are providing your survey participants with a link to your online survey, you have the option to seed data directly into the variables.

Why might you want to do this? Here are a few examples:

  • You are sending email invites using your own system – the tool will help create the structure of the link.
  • You want to add an identifier (name of a business, location, etc.). This could be used in conjunction with our QR Code Generator.

Learn more

 

Helpful guide: Create images for both low and high density screens

Create great looking surveys with images for both low and high density screens

Make your surveys look their best with our handy guide and worksheet detailing the easy steps to make your company logo look excellent on both low density desktop screens, as well as modern high density screens like smartphones and tablets.

In this guide, you’ll learn:

  1. Understanding pixel density
  2. Logos on high density screens
  3. Creating images for both low and high density screens
  4. Worksheet: Using high density logos in Snap

View guide

FAQ Series: Can I share my survey data with others?

Learn how you can share survey data with others

Give clients, colleagues, and key stakeholders 24/7 access to real-time and personalized survey results. You can set-up individual accounts and set permissions to view specific analysis and reports, and easily create new analysis on-the-fly.

View our helpful tutorial where you’ll learn how to:

  • Create an Analysis Associate account
  • Specify which surveys are available to view
  • Configure reports to the unique perspective of the viewer

View tutorial on how to share survey data

 

FAQ Series: How do I view a results summary for my survey?

Question: How do I view a results summary?

Snap Questionnaire and Summary Reports give a detailed summary of all survey results, and may provide all the details you need to make informed decisions. But did you know they can be modified and filtered to produce customized reports for each reader? Produce reports for an individual or region, or a department or team, for example.

View our helpful tutorial where you’ll learn how to:

  • View the default Questionnaire and Summary Reports
  • Customize the layout and content of the reports
  • Add filters to tailor the report for specific readers

View tutorial on how to view and customize results

 

FAQ Series: How do I download from Snap WebHost?

Question: How do I download from Snap WebHost?

Online survey responses saved in Snap WebHost can be downloaded and imported with a single click – there’s no need to log in to Snap WebHost to access new survey replies. Just link your survey and Snap WebHost account, and you’ll be notified as soon as new survey data is available.

View a step-by-step guide to:

  1. Link your survey and Snap WebHost account
  2. Download and import data into your survey

View Guide

Snap Surveys Makes Top 25 Survey Solutions List

Snap Surveys is pleased to make Quirk’s list of ’25 Top Survey Solutions Companies’

The team here at Snap Surveys is pleased to be included in Quirk’s list of ’25 Top Survey Solutions Companies’, a Quirk’s resource guide specifically covering survey solutions companies.

“Building an effective survey, finding the right respondents, fielding the survey and analyzing the information can be difficult if you don’t have the right tools. Companies that specialize in survey solutions can provide you with everything you need to take full advantage of the surveying process. Whether you need to conduct a survey online, on a mobile device, over the phone or in the mail, these companies can have the services and technologies to help you at every stage, from survey creation to data analysis. ” – Quirk’s Staff Writer  Continue reading

Helpful Tip: What’s Available in the Variables Window?

Explore the properties of your survey variables, all in one place, in Snap Survey Software

Before the Questionnaire Design window existed in Snap Survey Software, questions within a survey were created in the Variables window – a helpful dialogue that holds all the information about your variables. Use this handy window to quickly check if you have set the correct response type for your questions, to check the routing in your survey or to find out what sources and dependencies your questions have.

View Variable with Routing

View Variables with Dependents