Shift Insight research experts put their knowledge to the test
Shift Insight shares how survey design can help to stamp out poor quality responses, to try to identify ‘click farm’ bots, cheaters, and disengaged respondents in their survey data.
To ensure your research project is a success and help you collect high quality, meaningful data, consider these best practice tips before creating a questionnaire.
Spread some survey love with our list of 14 things to love about online surveys
Online surveys are a flexible and efficient way to collect feedback and data from your respondents, which can be quickly analyzed and turned into shareable reports with actionable insights.
We’ve put together 14 key features of conducting an online survey.
With an online survey you have complete control over the branding. It’s quick and easy to add your logo and colors, and create a branded URL to share your online survey, so that your respondents can easily identify the survey with your organization.
2. Interactive questions
There’s a variety of different interactive questions that you can use in an online survey to make it more engaging, and gather better responses. Drag and drop questions allow respondents to visually categorize or rank items; interactive images can be a good alternative to check boxes; and sliders will allow you to include more options on a scale without using more space. Continue reading
As well as major changes to the way in which data is handled, the General Data Protection Regulation (GDPR) has also given individuals greater control over their personal data, how it’s used, and the interactions they have with organizations.
One of the ways in which you can ensure your surveys reflect these changes is by including an Opt Out link in every survey invitation email that you send to potential respondents.
As part of the General Data Protection Regulation (GDPR), all organizations must have a documented, lawful basis for processing personal data.
If you decide to use consent as the basis for collecting and processing survey response data, you will need to provide potential respondents with the relevant information so that they can give informed consent before proceeding with a survey.
How to include a consent question in your survey
One of the simplest ways to obtain a respondent’s informed consent to collect and process their personal data is by including a specific question at the start of a survey. There are a few things to consider when adding a consent question to your survey: Continue reading
Learn how to anonymize data after your survey has been completed
This method may be particularly useful when you want to work with your survey data, but not in a manner which identifies your respondents.
Snap Survey Software stores respondent data in a file with the survey name and extension .rdf (respondent data file), and replies for each respondent are held in individual records in that file. When you delete the variable that holds the personal information from the survey file (.mdf), the details remain in the data file. It is possible to remove the personal data entirely.
We’ve create a helpful worksheet to walk you through the following steps: Continue reading
Learn how to anonymize survey respondent data, but successfully track completion
We’ve create a helpful worksheet to get you started. We’ll walk you through the steps to upload your respondent database to Snap WebHost. From there, you’ll be able to send an email invitation that includes a unique respondent identifier.
You will be unable to match the survey responses to a given respondent. You can, however, track whether a given respondent has responded and if not, send them reminder emails.
This worksheet is part of our GDPR (General Data Protection Regulation) series of worksheets. The GDPR applies only to personal data. The obligations under the GDPR do not apply to anonymous data. We offer several options to anonymize your surveys, including the option to run anonymous surveys using Snap WebHost. Continue reading
Wording is an important aspect of the survey design process in order to increase the reliability of survey answers
In order to provide a consistent data collection experience for all survey respondents, a good question has to have the following two properties:
- The question means the same thing to every respondent.
- The kinds of answers that constitute an appropriate response to the question are communicated consistently to all respondents.
Want to increase your survey response rates? Follow this helpful advice.
The success of your survey depends greatly on a good response rate. The higher the response rate, the more representative of the total population. Ideally, a higher than anticipated response rate will bring more assurance and reliability to the survey results. A higher response rate also allows more robust statistical calculations to be performed. In contrast, a response rate that falls short of anticipation may bring into question the dependability of the survey data. Receiving a low response rate from your survey will skew the results due to response bias, as certain types of respondents are more likely to respond to surveys than others, so certain views may triumph.
Want to increase your response rates? Here are 25 tips you can use to increase your survey response rates.
- Keep your survey short, covering only the topics you need to satisfy the objectives of your research. Don’t overload the survey with unnecessary questions. Keep the goal of your survey in mind when creating your questions.
- Send an email notification notifying participants that they will be receiving your survey, and to be on the lookout for its arrival. Explain how you value their feedback and appreciate their time to complete the survey.
- Explain to respondents what the purpose of the research is and how their valuable feedback will be used.
- Be considerate of respondents’ time. Let them know how long the survey will take to complete.
- Speaking of time, show a progress bar. Respondents want to know how much longer the survey will take.
- Use a powerful subject line in the email invitation.
- Change the ‘From’ name in the email invitation to an actual person. Allow respondents to respond to that person with questions.
- Double check that all links are working correctly in the email invitation.
- Send 1 or 2 quick email reminders to those that have not completed the survey.
- Optimize your surveys for all devices – from desktop PCs to mobile devices with various screen sizes.
- Check on the usability of your survey. Is it easy to access and complete?
- Check on the question wording. Is each question easy to comprehend?
- Use survey logic such as randomization to show more relevant questions or relevant options within questions.
- Use piping logic to feed any answer from a previous question into any subsequent question or text area.
- Don’t ask questions that you already have answers to. If you must ask them, take the database of answers from the previously gathered information and set-up a database link to pre-populate the information into the survey questions.
- Don’t use random jargon or abbreviations that respondents don’t understand.
- Consider using more interactive and engaging question styles like rating scales and sliders.
- Provide an open-ended question so respondents can share open comments.
- But, don’t ask too many open-ended questions. They take longer to complete.
- Check the format and flow of the survey. Does the sequence of questions make sense?
- Increase the frequency of your surveys. Survey repetition gets your participants to recognize your brand.
- Decrease the number of one-off surveys and focus on surveys that collect data that is inline with your goals. Too many surveys may deter your participants.
- Offer an incentive. Incentive examples include a coupon or discount, an entry for a prize drawing, or copies of the final research report.
- Brand your survey. Participants want to see that the survey is coming from a reputable brand.
- Consider conducting your survey anonymously. Participants appreciate anonymity especially when sensitive data is being transferred.