Increase the Reliability of Survey Answers: Question Wording

Wording is an important aspect of the survey design process in order to increase the reliability of survey answers

In order to provide a consistent data collection experience for all survey respondents, a good question has to have the following two properties:

  1. The question means the same thing to every respondent.
  2. The kinds of answers that constitute an appropriate response to the question are communicated consistently to all respondents.

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Increase Response Rates With New Interactive Question

Use our new interactive question to engage participants and increase survey response rates

Do your surveys get lower than expected response rates? Clickable image questions help engage participants, which in turn can lead to a better response rate and more accurate data.

To help you build more engaging surveys, we’ve designed a new clickable image question for satisfaction surveys, ready for desktop, tablet, and mobile devices.

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25 Tips to Increase Online Survey Response Rates

Want to increase your survey response rates? Follow this helpful advice.

7K0A0664The success of your survey depends greatly on a good response rate. The higher the response rate, the more representative of the total population. Ideally, a higher than anticipated response rate will bring more assurance and reliability to the survey results. A higher response rate also allows more robust statistical calculations to be performed. In contrast, a response rate that falls short of anticipation may bring into question the dependability of the survey data. Receiving a low response rate from your survey will skew the results due to response bias, as certain types of respondents are more likely to respond to surveys than others, so certain views may triumph.

Want to increase your response rates? Here are 25 tips you can use to increase your survey response rates.

  1. Keep your survey short, covering only the topics you need to satisfy the objectives of your research. Don’t overload the survey with unnecessary questions. Keep the goal of your survey in mind when creating your questions.
  2. Send an email notification notifying participants that they will be receiving your survey, and to be on the lookout for its arrival. Explain how you value their feedback and appreciate their time to complete the survey.
  3. Explain to respondents what the purpose of the research is and how their valuable feedback will be used.
  4. Be considerate of respondents’ time. Let them know how long the survey will take to complete.
  5. Speaking of time, show a progress bar. Respondents want to know how much longer the survey will take.
  6. Use a powerful subject line in the email invitation.
  7. Change the ‘From’ name in the email invitation to an actual person. Allow respondents to respond to that person with questions.
  8. Double check that all links are working correctly in the email invitation.
  9. Send 1 or 2 quick email reminders to those that have not completed the survey.
  10. Optimize your surveys for all devices – from desktop PCs to mobile devices with various screen sizes.
  11. Check on the usability of your survey. Is it easy to access and complete?
  12. Check on the question wording. Is each question easy to comprehend?
  13. Use survey logic such as randomization to show more relevant questions or relevant options within questions.
  14. Use piping logic to feed any answer from a previous question into any subsequent question or text area.
  15. Don’t ask questions that you already have answers to. If you must ask them, take the database of answers from the previously gathered information and set-up a database link to pre-populate the information into the survey questions.
  16. Don’t use random jargon or abbreviations that respondents don’t understand.
  17. Consider using more interactive and engaging question styles like rating scales and sliders.
  18. Provide an open-ended question so respondents can share open comments.
  19. But, don’t ask too many open-ended questions. They take longer to complete.
  20. Check the format and flow of the survey. Does the sequence of questions make sense?
  21. Increase the frequency of your surveys. Survey repetition gets your participants to recognize your brand.
  22. Decrease the number of one-off surveys and focus on surveys that collect data that is inline with your goals. Too many surveys may deter your participants.
  23. Offer an incentive. Incentive examples include a coupon or discount, an entry for a prize drawing, or copies of the final research report.
  24. Brand your survey. Participants want to see that the survey is coming from a reputable brand.
  25. Consider conducting your survey anonymously. Participants appreciate anonymity especially when sensitive data is being transferred.

What else would you add to this list?  Leave a comment below.

Using the Principles of Universal Design for Surveys

Snap Surveys guest blogger Gary Austin of Austin Research explores using the principles of Universal Design for surveys

Gary Austin quote _universal designAn American architect, product designer, and educator named Ron Mace originally coined the term “universal design”. It describes the concept of designing products and the built environment to be aesthetic and usable to the greatest extent possible for everyone, regardless of their age, ability, or status in life.

A widespread example of universal design is the dropped kerb (i.e. vehicle access crossings or crossovers). Dropped kerbs were designed for wheelchair users, but are used by all kinds of people including those with shopping trolleys (shopping carts, for you U.S. folks) or kids on bikes or scooters. The original design process focused on a disregarded group of people, but something better was created for everyone. Continue reading

Free Interactive Tutorial: Questionnaire Properties – Essential Options for Every Survey

Access our free interactive tutorial that will walk you through the use of Questionnaire Properties in Snap Survey Software

Questionnaire propertiesUse this interactive tutorial to learn at your own pace, in your own time. Our latest interactive tutorial will guide you through the use of Questionnaire Properties and the settings that define the key characteristics of your survey.

Get a complete overview of the settings that define the behavior and appearance of your questionnaire, including; selecting and customizing navigation buttons, recording information about individual survey completions, and sending automated alerts when a specific answer is given. Continue reading

Turn Complaints into Compliments with Automated Email Alerts

Learn how to turn complaints into compliments using Automated Email Alerts in Snap Survey Software

Automated alertsAct fast when participants respond negatively to your online satisfaction survey with Automated Email Alerts. Automated Email Alerts are quick and simple to set-up in Snap Survey Software. They can be triggered by a highly specific answer or a combination of answers, and sent to any valid email address – even the participants own. Email messages can contain pre-written text and survey responses, and include information from your database, for example, a unique ID, name, and contact details. Continue reading

Survey Design Tips from MRXplorer.com

Explore some useful survey design tips from the expert at MRXplorer.com

online-surveys-devices-overlappedAs market researchers or those that are new to the field, we are always looking for much needed tips for better survey design with the ultimate goal of increasing respondent engagement and survey response rates.

Zontziry Johnson of MRXplorer.com, an expert in the field of survey design and market research, uses her blog as a way to discuss the evolution taking place in the market research industry with new technologies, evolving methodologies, and a growing field of DIY researchers. Zontziry recently discussed the fact that writing surveys is a difficult thing to do and has developed a series of blog posts with tips for writing better surveys (below). Take a look at her informative posts. Continue reading

Introduction of Survey Design and Branding

Master survey design and branding with the help of the new Snap Support Hub

The look and feel of your survey really makes a big difference and can have an impact onbrand-consistency respondent engagement and response rates. Snap Surveys’ survey design tools give you complete flexibility to customize your surveys, and create effective and professional questionnaires that perfectly complement your organization’s brand.

Let’s get started! In the all new Snap Support Hub, you’ll have access to:

  1. Interactive tutorials
  2. Webinars
  3. Video tutorials
  4. Worksheets
  5. Snap help
  6. Articles
  7. Training and consultancy

Learn more about Survey Design and Branding.

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Engage with Respondents by Making the Survey Relevant

Increase engagement and response rates by making your survey more relevant to your respondents

Gary Austin quote _respondentsAll too often survey researchers forget to answer the all important question – who is my target audience? The continue to develop questions based on what they assume is important to their audience. Inevitably, this leads to poor response rates.

Snap Surveys guest blogger, Gary Austin of Austin Research discusses why it is worth spending time making sure your survey is “rooted in the realities of respondents lives” in his recent blog post, Root Survey Research in Respondent Reality (below). Continue reading