14 Things to Love About Online Surveys

Spread some survey love with our list of 14 things to love about online surveys

Online surveys are a flexible and efficient way to collect feedback and data from your respondents, which can be quickly analyzed and turned into shareable reports with actionable insights.

We’ve put together 14 key features of conducting an online survey.

1. Branding

With an online survey you have complete control over the branding. It’s quick and easy to add your logo and colors, and create a branded URL to share your online survey, so that your respondents can easily identify the survey with your organization.

2. Interactive questions

There’s a variety of different interactive questions that you can use in an online survey to make it more engaging, and gather better responses. Drag and drop questions allow respondents to visually categorize or rank items; interactive images can be a good alternative to check boxes; and sliders will allow you to include more options on a scale without using more space.

3. Video and sound

Multimedia can be used to make a survey more interesting, and accessible to more respondents. Including videos, audio, or images also enables you to gather feedback on sales collateral, product development ideas, and advertisements, for examples.

4. Multi language questionnaires

It’s simple to translate an online survey into multiple languages to target different audiences and distribute your survey worldwide. One link can include the survey in a number of languages, allowing participants to choose their preferred language.

5. Responsive design

Making your online survey responsive for screen-sizing increases its reach; participants can easily view and complete the survey on a range of devices including desktop computers, tablets, and smart phones.

6. Text substitution (piping)

Tailor and personalize a survey as respondents complete it by inserting the answers from one question into the text area of another question.

7. Question routing (skip logic)

Routing enables you to direct a respondent through the survey based on the answers that they give. For paper surveys these routing instructions are visible on the page, but for online surveys routing is done automatically for the respondents.

8. Randomize questionnaire elements

Minimize the influence of the questionnaires structure by randomizing parts of your survey. You can randomize a single page of questions, change the order of question pages, rotate the code labels for questions, or even randomize the set of questions a respondent is given.

9. Response validation

Setting up response validation for an online survey helps ensure the data you collect is accurate and complete. It’s possible to make key questions mandatory to answer, specify the number of replies for a multiple choice question, or accept only specific values for numeric, date, and time responses.

10. Dynamic completion page

When a respondent completes a survey, you can direct them to a dynamic page that’s personalized based on their answers, such as including their name in a thank you message.

11. Flexible survey distribution

Use email or SMS messages to invite respondents to complete your survey, or share a link on your social media website. Online surveys can be distributed through multiple methods to reach potential respondents wherever they are.

12. Track respondents

Keep track of your respondents’ progress and send out reminder messages to those that haven’t completed it yet.

13. Analyze data

You can easily gather all your online survey responses together to be analyzed; explore, understand and refine the results to find insights that are important to your research project.

14. Produce reports

Take your survey responses and create a range of tailored reports that include tables, charts, and diagrams to highlight key bits of data. Reports can help you to identify positives and negatives, offer recommendations for improvement, and make benchmark comparisons.

Learn more about the features and advantages of online surveys, and how Snap Surveys can help you build questionnaires, collect data, and create reports.

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