Sending SMS Survey Invitations

Hundreds of emails are sent and received every day, which means there’s a good chance that your email survey invitations get lost in cluttered inboxes. SMS survey invitations can be a better way of reaching your audience anywhere, at any time, and catching their attention immediately.

Research has found that 90% of SMS messages will be read within three minutes of being received, and 98% are read by the end of the day. For email, the average open rate is 24.88%. Delivering a survey invitation by SMS could help to increase response rates and engagement with the survey, if it’s done in the right way.

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14 Things to Love About Online Surveys

Spread some survey love with our list of 14 things to love about online surveys

Online surveys are a flexible and efficient way to collect feedback and data from your respondents, which can be quickly analyzed and turned into shareable reports with actionable insights.

We’ve put together 14 key features of conducting an online survey.

1. Branding

With an online survey you have complete control over the branding. It’s quick and easy to add your logo and colors, and create a branded URL to share your online survey, so that your respondents can easily identify the survey with your organization.

2. Interactive questions

There’s a variety of different interactive questions that you can use in an online survey to make it more engaging, and gather better responses. Drag and drop questions allow respondents to visually categorize or rank items; interactive images can be a good alternative to check boxes; and sliders will allow you to include more options on a scale without using more space. Continue reading

GDPR compliant surveys: Storing personal data

It’s all too easy to create a survey, collect responses, produce reports, and then move on to the next survey. But under the General Data Protection Regulation (GDPR), there’s a spotlight on how long personal data can be kept for.

GDPR and personal data

The GDPR mandates that data should be deleted or anonymized once it is no longer needed for the purpose for which it was collected. This means that when you complete a research project, you should assess how long you need to keep the personal data relating to it, and anonymize or delete that data at the end of that period.

GDPR compliant data retention considerations

To help you comply with the GDPR rules when you are undertaking a survey project, we’ve outlined these data retention considerations:
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Including an Opt Out link in email survey invitations

As well as major changes to the way in which data is handled, the General Data Protection Regulation (GDPR) has also given individuals greater control over their personal data, how it’s used, and the interactions they have with organizations.

One of the ways in which you can ensure your surveys reflect these changes is by including an Opt Out link in every survey invitation email that you send to potential respondents.
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New Interactive Tutorial: Share Real-time Survey Results Online

Share real-time survey results online with clients and colleagues

Give clients, colleagues, and key stakeholders 24/7 access to real-time and personalized survey results. Set permissions to view specific analysis and reports, and create new analysis on the fly.

In this short tutorial you’ll learn how to:

  • Create an Analysis Associate account
  • Specify which surveys are available
  • Configure reports to the unique perspective of the reader

You can find out more about sharing real-time results in this new interactive tutorial.

Find out more and view the tutorial

Latest Version of Snap WebHost Now Available for Online Surveys

Manage online surveys with the latest version of Snap WebHost

Snap 11 WebHost users can now download the latest version of Snap WebHost for management of online surveys. This version includes new features and fixes. Some features include:

  • Folder option for Researchers to allow folders to be created to manage surveys
  • Survey overview list can be filtered to show only surveys that match the criteria
  • Survey overview list can be sorted on the different columns
  • Traffic light system to denote the status of a survey
  • and more…

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25 Tips to Increase Online Survey Response Rates

Want to increase your survey response rates? Follow this helpful advice.

7K0A0664The success of your survey depends greatly on a good response rate. The higher the response rate, the more representative of the total population. Ideally, a higher than anticipated response rate will bring more assurance and reliability to the survey results. A higher response rate also allows more robust statistical calculations to be performed. In contrast, a response rate that falls short of anticipation may bring into question the dependability of the survey data. Receiving a low response rate from your survey will skew the results due to response bias, as certain types of respondents are more likely to respond to surveys than others, so certain views may triumph.

Want to increase your response rates? Here are 25 tips you can use to increase your survey response rates.

  1. Keep your survey short, covering only the topics you need to satisfy the objectives of your research. Don’t overload the survey with unnecessary questions. Keep the goal of your survey in mind when creating your questions.
  2. Send an email notification notifying participants that they will be receiving your survey, and to be on the lookout for its arrival. Explain how you value their feedback and appreciate their time to complete the survey.
  3. Explain to respondents what the purpose of the research is and how their valuable feedback will be used.
  4. Be considerate of respondents’ time. Let them know how long the survey will take to complete.
  5. Speaking of time, show a progress bar. Respondents want to know how much longer the survey will take.
  6. Use a powerful subject line in the email invitation.
  7. Change the ‘From’ name in the email invitation to an actual person. Allow respondents to respond to that person with questions.
  8. Double check that all links are working correctly in the email invitation.
  9. Send 1 or 2 quick email reminders to those that have not completed the survey.
  10. Optimize your surveys for all devices – from desktop PCs to mobile devices with various screen sizes.
  11. Check on the usability of your survey. Is it easy to access and complete?
  12. Check on the question wording. Is each question easy to comprehend?
  13. Use survey logic such as randomization to show more relevant questions or relevant options within questions.
  14. Use piping logic to feed any answer from a previous question into any subsequent question or text area.
  15. Don’t ask questions that you already have answers to. If you must ask them, take the database of answers from the previously gathered information and set-up a database link to pre-populate the information into the survey questions.
  16. Don’t use random jargon or abbreviations that respondents don’t understand.
  17. Consider using more interactive and engaging question styles like rating scales and sliders.
  18. Provide an open-ended question so respondents can share open comments.
  19. But, don’t ask too many open-ended questions. They take longer to complete.
  20. Check the format and flow of the survey. Does the sequence of questions make sense?
  21. Increase the frequency of your surveys. Survey repetition gets your participants to recognize your brand.
  22. Decrease the number of one-off surveys and focus on surveys that collect data that is inline with your goals. Too many surveys may deter your participants.
  23. Offer an incentive. Incentive examples include a coupon or discount, an entry for a prize drawing, or copies of the final research report.
  24. Brand your survey. Participants want to see that the survey is coming from a reputable brand.
  25. Consider conducting your survey anonymously. Participants appreciate anonymity especially when sensitive data is being transferred.

What else would you add to this list?  Leave a comment below.

Latest Snap Survey Software Release 11.16 Now Available

Active customers can update now to release 11.16 of Snap Survey Software

Snap update 11.16 is available now, for free to customers with an active Snap Plus subscription. Every new Snap Survey Software user gets 12 months free Snap Plus subscription which includes telephone and email support, as well as free software updates. Don’t have a current Snap Plus subscription? Contact a Product Specialist.

What’s new in 11.16?

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Using the Principles of Universal Design for Surveys

Snap Surveys guest blogger Gary Austin of Austin Research explores using the principles of Universal Design for surveys

Gary Austin quote _universal designAn American architect, product designer, and educator named Ron Mace originally coined the term “universal design”. It describes the concept of designing products and the built environment to be aesthetic and usable to the greatest extent possible for everyone, regardless of their age, ability, or status in life.

A widespread example of universal design is the dropped kerb (i.e. vehicle access crossings or crossovers). Dropped kerbs were designed for wheelchair users, but are used by all kinds of people including those with shopping trolleys (shopping carts, for you U.S. folks) or kids on bikes or scooters. The original design process focused on a disregarded group of people, but something better was created for everyone. Continue reading

Did You Know: Embed a Website in an Online Survey

Learn how to embed a website in an online survey using Snap Survey Software

Often times our Tech Support staff receive the following question “I would like to embed a website into my survey – not just a web link – but actually see the website in the survey.  Is this possible?”

Of course it’s possible!

Here are instructions you can use to embed a survey into your next online survey

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