Want to increase your survey response rates? Follow this helpful advice.
The success of your survey depends greatly on a good response rate. The higher the response rate, the more representative of the total population. Ideally, a higher than anticipated response rate will bring more assurance and reliability to the survey results. A higher response rate also allows more robust statistical calculations to be performed. In contrast, a response rate that falls short of anticipation may bring into question the dependability of the survey data. Receiving a low response rate from your survey will skew the results due to response bias, as certain types of respondents are more likely to respond to surveys than others, so certain views may triumph.
Want to increase your response rates? Here are 25 tips you can use to increase your survey response rates.
Keep your survey short, covering only the topics you need to satisfy the objectives of your research. Don’t overload the survey with unnecessary questions. Keep the goal of your survey in mind when creating your questions.
Send an email notification notifying participants that they will be receiving your survey, and to be on the lookout for its arrival. Explain how you value their feedback and appreciate their time to complete the survey.
Explain to respondents what the purpose of the research is and how their valuable feedback will be used.
Be considerate of respondents’ time. Let them know how long the survey will take to complete.
Speaking of time, show a progress bar. Respondents want to know how much longer the survey will take.
Change the ‘From’ name in the email invitation to an actual person. Allow respondents to respond to that person with questions.
Double check that all links are working correctly in the email invitation.
Send 1 or 2 quick email reminders to those that have not completed the survey.
Optimize your surveys for all devices – from desktop PCs to mobile devices with various screen sizes.
Check on the usability of your survey. Is it easy to access and complete?
Check on the question wording. Is each question easy to comprehend?
Use survey logic such as randomization to show more relevant questions or relevant options within questions.
Use piping logic to feed any answer from a previous question into any subsequent question or text area.
Don’t ask questions that you already have answers to. If you must ask them, take the database of answers from the previously gathered information and set-up a database link to pre-populate the information into the survey questions.
Don’t use random jargon or abbreviations that respondents don’t understand.
Active customers can update now to release 11.16 of Snap Survey Software
Snap update 11.16 is available now, for free to customers with an active Snap Plus subscription. Every new Snap Survey Software user gets 12 months free Snap Plus subscription which includes telephone and email support, as well as free software updates. Don’t have a current Snap Plus subscription? Contact a Product Specialist.
Snap Surveys guest blogger Gary Austin of Austin Research explores using the principles of Universal Design for surveys
An American architect, product designer, and educator named Ron Mace originally coined the term “universal design”. It describes the concept of designing products and the built environment to be aesthetic and usable to the greatest extent possible for everyone, regardless of their age, ability, or status in life.
A widespread example of universal design is the dropped kerb (i.e. vehicle access crossings or crossovers). Dropped kerbs were designed for wheelchair users, but are used by all kinds of people including those with shopping trolleys (shopping carts, for you U.S. folks) or kids on bikes or scooters. The original design process focused on a disregarded group of people, but something better was created for everyone. Continue reading →
Snap Survey Software is now available to the Asia Pacific market through MRDC Software
Bristol, U.K. and Portsmouth, NH, U.S. – Snap Surveys, creator of Snap Survey Software, has announced an agreement with MRDC Software as an approved reselling agent of Snap Survey Software in the Asia Pacific market.
Over the past 35 years, Snap Surveys’ products, solutions, and services have established them as a leading brand in the survey software market across Europe and North America for organizations wishing to conduct advanced survey research via online surveys that are adaptable to any screen size; paper surveys with optional scanning capabilities; and mobile surveys, including on handheld mobile devices, tablets, and on freestanding kiosks. The software comes complete with built-in advanced analysis capability and reporting options for easy distribution. Continue reading →
Make better decisions and keep your patient health data safe and secure during online healthcare questionnaires, health evaluations, and medical research surveys
Healthcare questionnaires, health evaluations, and medical research surveys are all types of health-related online surveys that are frequently administered to individual patients. They include sensitive physical health information, and are used to help identify and evaluate risk factors for certain diseases and conditions; and to collect feedback to improve business operations and to enhance the patient experience. The main goal of any health-related survey is to provide recommendations to achieve better health and to create a healthier lifestyle. Continue reading →
Learn how to turn complaints into compliments using Automated Email Alerts in Snap Survey Software
Act fast when participants respond negatively to your online satisfaction survey with Automated Email Alerts. Automated Email Alerts are quick and simple to set-up in Snap Survey Software. They can be triggered by a highly specific answer or a combination of answers, and sent to any valid email address – even the participants own. Email messages can contain pre-written text and survey responses, and include information from your database, for example, a unique ID, name, and contact details. Continue reading →
Businesses of all sizes can benefit from survey software to create engaging surveys and manage feedback
Survey Software is an excellent tool for small- and medium-sized businesses (SMBs) to gain valuable insights through well-planned survey research projects. Larger businesses tend to have the resources needed to undertake the entire survey process. Many small businesses, however, have limited resources and may deviate from survey research simply because of the time it takes to design surveys, administer, collect feedback, analyze data, and create reports. To small businesses, it can seem like a daunting process. Using online survey software that has built-in survey question libraries or templates for survey design, and easy-to use feedback management functionality can help small businesses reduce survey development time, and speed-up administration and data collection. Additionally, advanced online survey software systems have built-in data analysis & reporting functionality – for quick & easy analysis and reporting options. Continue reading →