Avoid Over-Surveying Your Customers

Avoid over-surveying your customers with these strategies

Surveying your customers is a great way to learn more about customer satisfaction, areas where your products, services, or overall organization needs improvement, perceptions about your brand, and many more. However, over-surveying your customer base can cause a decline in response rates and may also weaken the value of your surveys.

Your customers are flooded with requests for feedback through online and email surveys, mobile devices, and through many social media outlets. Don’t be that organization that inundates their customers with incessant requests for feedback.

Here are six strategies to tactfully gather feedback from customers while at the same time ensuring that you are not overwhelming your customers, or worse, damaging the customer relationship. Continue reading

Combine Multiple Choice and Comment Survey Questions into a Grid

Create a grid question with both multi-choice and open comment survey questions

If you are creating an online survey, it is usually best to use dynamic text substitution and routing to adapt your questions to your respondents’ answers. This also means that you can have more flexibility with the width of survey layouts, so they can be used with mobile surveys to optimize the viewable space on mobile devices as well as viewable space on kiosks and computers screens. However, if you are creating a survey that is used both online and on paper, you may wish to combine grid questions in a different way.

Snap Survey Software cannot assume what size screen or size paper you will be using to print your paper survey. Snap also can’t be sure whether questions are going to be visible, because you might add masking or routing, so questions will appear and disappear differently for diverse respondents. As a result, Snap uses percentages of the total area to properly layout your survey questions. This guarantees that the questions will fit in the layout and mode in which you administer your survey to respondents. Continue reading

Snap Survey Software How-to: Save Your Survey Design as a Template

Learn How-to Save Your Survey Design as a Template

The Style Templates option in Snap Survey Software allows users to either apply a template to a current survey, or to save a customized survey as a template for use in another survey. Saving a customized survey as a template enables a user to quickly and easily produce professional looking questionnaires.

To get users started quickly with using the software, Snap Survey Software contains templates optimized for online surveys, paper surveys, and mobile surveys. Snap also gives users the choice and control over their survey design, giving users the ability to completely customize their survey to their organization. Continue reading

Question Routing to Limit What Online Survey Questions Respondents Answer

Use routing to limit what questions are displayed in an online survey

Our latest worksheet for Snap Survey Software users describes how to set-up a satisfaction survey where respondents select items to rate from a multi-choice list. The associated rating question is only displayed for the selected item. This is done using simple routing.

Routing allows you to display questions depending on respondents’ previous answers. There are three types of routing:

1. Conditionally Ask Question. This only displays a question if certain conditions are met, e.g. if the respondent has given specific answers to one or more previous questions.

2. Goto On Answer. This moves a respondent through the survey depending which answer is selected. It’s normally used to jump sections of a survey according to the response to a single-response question. Continue reading

Snap Survey Software How-to: Merge Similar Surveys

How-to: Merge two identically structured surveys using Snap Survey Software 

Merging two identically structured surveys using Snap Survey Software is very simple. It may be required to merge surveys in the following situations:

  • Surveys administered on an annual basis. It may be of interest to analyze trends through two or more years. It would be fairly common for the survey to change slightly from year to year, so those alterations must be taken into account.
  • Surveys on one subject, but with a variety of different focal points.For example, a software company may administer a survey with the same topic and similar questions to software users and another version to non-users.
  • Surveys conducted for different locations or sites. For example, a survey of similar tourist attractions can be administered, but varies between sites because  of the specific facilities available at each site.
  • Surveys conducted using two different interviewing methods. For example, data from an online survey can be merged with data from a paper survey or a mobile survey. Continue reading

Your Ticket to Survey Software Resources

Access Several Survey Software Resources 

What survey software solution provides a variety of resources? With Snap Survey Software, you can access an abundance of information, from survey design tips to videos and software training opportunities. You can access our online resources to help you make the most of your survey software.


Videos: Video help and associated worksheets.

Worksheets: Step-by-step guides to getting more from your survey software.

Customer forum: Swap ideas and experiences with other software users. Continue reading

Snap Survey Software Online Training Opportunities

We offer several options for survey software training. Schedule an online survey software training today.

Snap Surveys offers online training. Training classes are offered in sessions scheduled at the customer’s request and can be customized to your specific needs. Training topics include the following:

  • Snap Survey Software – Snap Professional
  • Snap for Paper Survey Scanning
  • Snap for Online Surveys
  • Snap for Mobile Surveys
  • Snap WebHost – Online survey management
  • Snap Analysis

Whether it is a satisfaction survey, product survey, employee survey, or classroom evaluation, our professional trainers can provide you with the proper survey software training to make your survey research project a success.

We also offer in-house trainings at any of our office locations, including London, UK, Bristol, UK, and Portsmouth, NH, US. Additionally, we offer onsite training for two or more individuals at your location. Contact use today to discuss your survey software training options. Continue reading

Advantages and Disadvantages of Surveys

What are the Advantages and Disadvantages of Surveys?

Surveys are easy to develop, especially when using the advanced survey software solutions available today. Many researchers are tempted to do much of their data collection online; however, it is not always the preferred mode of data collection, especially if respondents are in hard-to-reach areas. Whether a researcher uses an online survey, mobile survey, paper survey, or a combination of all modes, the mode should depend on the type of study and the demographics of respondents.

Online surveys and mobile surveys tend to be the most cost-effective modes of survey research, yet they may not reach those respondents that can only respond using alternate modes. Results of online surveys and mobile surveys may suffer and differ greatly if important respondents are left out of the research. Hard-to-reach respondents may be easier to reach using more traditional methods such as paper surveys or face-to-face interviews. Continue reading

Measure Business Success with Surveys

Measure the Success of Your Business with Surveys

Measuring the success of your business is simple, right? All you have to do is take a look at your products and services to determine how successful your business is in the eyes of the great majority. You may use sales as a factor to gauge success. However, there are different factors and scenarios that can lead to successful sales. For example, say you are running a thriving promotional ad campaign on your Facebook page. This campaign has influenced many consumers to purchase your products; however, they purchase once and do not return.  How does short-term success effect your long-term success? To fully comprehend your target market, and to understand how and why consumers purchase your products, businesses must revert to the tried-and-true method of survey research.  Continue reading

Online Survey Software for Career Self Assessment Surveys

Use online survey software to create career self-assessment surveys

A career self assessment survey is a useful tool for determining the direction in which you want to take your career. Career surveys help people to identify unique interests, skills, and values as they relate to employment options. Students in high school and college frequently make use of career assessment resources such as an available online career survey to help them assess and decide on the direction they want to take their career. An online survey software solution is an effective solution for developing career assessment surveys. Continue reading