Don’t Make Your Survey Respondents Think Too Hard

Think before you ask survey respondents questions that may not be easy to answer without calculations

Asking percentage questions can provide useful data. But, if they are difficult for the respondent to answer, using them may decrease response rates or compromise the quality of data if answered incorrectly.

Snap Surveys guest blogger, Gary Austin of Austin Research discusses his personal experience with a client who wanted to include a question in a B2B survey asking retailers what percentage of their sales of a certain product were accounted for by different brands in his blog post, It’s not a math exam! Don’t ask respondents to calculate percentages (below).   Continue reading

New Worksheet: Using Geolocation in Surveys to Track Location

Access our new, helpful worksheet to learn how to use geolocation in your online surveys and ready for mobile devices.

Capturing a respondent’s location is useful if you are creating an online survey with Snap WebHost edition that is to be completed on a mobile device, or a mobile survey for Snap Mobile Anywhere. The survey must be running on a device which can capture geolocation information, (such as a GPS-enabled tablet).


Location data is only available in Snap WebHost and Snap Mobile Anywhere editions. It’s stored in the ID.location variable in WGS84 (World Geodetic System) format. You can extract the separate elements of the location data by using the system patterns provided.

We have developed a worksheet describing how you can add the respondent’s location to a Snap Mobile Anywhere or a Snap WebHost survey. It assumes that the survey will run on a GPS-enabled phone or tablet (Global Positioning System). This worksheet also includes an example of how you can extract valid location data for analysis.

Summary of worksheet steps

  • Step 1: Enable geolocation in your survey
  • Step 2: Configure how accurate the data is
  • Step 3: Publish the survey and prepare it for interviewers
  • Example of extracting the data for analysis

View this worksheet

Mobile: A Hybrid Data Collection Method

Use mobile data collection to increase survey response rates with a consistent browsing experience

mobile-data-collectionWhat is a mobile survey? A mobile survey is essentially an online survey adapted to the screen size of any mobile device. Increase survey response rates with a consistent browsing experience across a range of screen sizes and devices, with surveys that adapt automatically to any screen size.

Why is mobile so important? Mobile data collection provides data collection opportunities for a wide variety of market sectors. From healthcare, market research, and education, to travel & tourism, non-profits, and government agencies to name a few, all of which make use of mobile data collection methods. Mobile data collection can be utilized as an online data collection method as well as during off-site, face-to-face interviews, for one-on-one data collection with an interviewer.

The instantaneous feedback feature of mobile data collection combined with the ability to personalize the experience with interactive features make it comparable to using the face-to-face survey method, with the cost benefit factor of the online data collection method. Mobile data collection may never fully replace face-to-face interviews, but it can and does maximize the productivity of those involved in conducting research.

Here is a direct quote from Survey Magazine’s article, Mobile Research Is Here: get ready to embrace the evolution: “What can marketers do then, to ensure they are prepared for the emergence of consumer-driven, consumer-initiated technologies? Companies should certainly be thinking about the measures they take to ensure that people are talking about their products, and expressing their opinions about their brand. And they need to ensure they are able to reach their target audiences, day or night, through whichever medium their fans deem most convenient at the time; be it a smartphone, tablet, PC or other connected device.”

Advantages and Disadvantages of Face-to-Face Data Collection

Take a look at the advantages and disadvantages of the face-to-face data collection method

face-to-face-questionnaireAs with any research project, data collection is incredibly important. However, several aspects come into play in the data collection process. The three most crucial aspects include: the cost of the selected data collection method; the accuracy of data collected; and the efficiency of data collection.

Despite the rise in popularity of online and mobile surveys, face-to-face (in-person) interviews still remain a popular data collection method. A face-to-face interview method provides advantages over other data collection methods. They include:  Continue reading

Snap Survey Software Training Returns to Scotland

Schedule a Snap Survey Software Training in Edinburgh, Scotland

We are delighted to announce Snap Surveys UK we will be running courses in analysis, reporting, and online surveys at the Edinburgh, Scotland training center starting in September.

To reserve your place, call Lynne at 01454 280820 or email

Not in Scotland? No problem. Snap Surveys offers many convenient online training opportunities, as well as training at any of our locations. Whether you are new to Snap Survey Software or an advanced user, we have training opportunities that will meet your needs. Training courses are offered in sessions scheduled at your request, on a day and time that is convenient for you or your team. Training topics include:  Continue reading

End Your Summer with a Survey Software Training

End your summer with a Snap Survey Software training either online, at your facility, or at ours.

snap 11 logo - survey-softwareWhat type of software training meets your needs? Snap Surveys offers many convenient online training opportunities, as well as training at any of our locations.  Find a training course that works best for you and schedule it at your convenience.

Whether you are new to Snap Survey Software or an advanced user, we have training opportunities that will meet your needs. Training courses are offered in sessions scheduled at your request, on a day and time that is convenient for you or your team. We do offer training topics, including:  Continue reading

Respondent Panels Targeted For Your Online Surveys

Target the respondents you need for your online surveys

Snap Panel Samples allows you to send online surveys to either a broad range of participants or a specific targeted audience. You can specify the demographics or behavioral characteristics that you want for your online survey, and buy it directly from Snap Surveys via Snap WebHost, Snap Surveys’ online survey management and analysis platform.

Snap Panel Samples draw from the resources of our partner Cint, a global company, providing panels of respondents for online survey completion. You can buy access to a panel of respondents supplied by Cint for any survey built for Snap WebHost. Continue reading

Easily Collect Respondent Location Information

Collect respondent location information with Geolocation Paradata

mobile-surveys-geolocationSnap Survey Software offers the ability to collect geolocation co-ordinates for survey respondents, which is particularly useful for mobile surveys. It can be used for online surveys taken on mobile devices as well. Snap’s new ability to collect geographic location co-ordinates means that you can determine where respondents are when they complete your questionnaires, no matter what device they use to complete the online survey. This functionality also extends to Snap Mobile Anywhere, our mobile interviewing platform, to record where the interviewer was for each interview.

Snap WebHost, Snap’s online and mobile survey management platform, now captures geolocation data ready for you to upload to the mapping software of your choice. Find out more about Snap Mobile Anywheregeoloc-snap-mobile-anywhere









This is just one of the new survey software features available in our latest release 11.08.

Real-Time Results with Contextualized Analysis Logins

Give your viewers access to real-time results with Contextualized Analysis Logins

snap-survey-software-analysisYou can now provide your clients, colleagues, and stakeholders with 24/7 access to real-time and personalized survey results. Set permissions to view specific analysis and reports, and configure analysis on the fly.

With Contextualized Analysis Logins you can:

  • Choose which reports are available to which viewer
  • Configure reports for the viewer’s perspective – for example, show results for a particular site or region compared with other sites or regions
  • Provide easy check-lists for the viewer to further filter and focus the reports and analysis made available to them.

Learn more about Contextualized Analysis.

Contextualized Reporting is an important element in the custom feedback solutions we develop for our clients. Take a look at our case studies to see how we’ve made our customers’ operations more efficient and proactive. View case studies

Continue reading

Snap Survey Software 11.08 is Now Available

Update now to Snap Survey Software release version 11.08

Snap Surveys has released update 11.08 for Snap 11 Survey Software. Some of the latest additions of the release include:

  • Snap Update service – Standalone Snap Survey Software installs automatically update when a new version is available
  • Adaptive Questionnaires – Create surveys that adapt to all devices – from desktop PC to mobile devices
  • Contextualized Analysis Logins – Give your clients and colleagues 24/7 access to real-time and personalized survey results
  • GeoLocation Data Capture – Collect geographic location data for each respondent
  • Updated questionnaire style files & checkbox images

If you are a current software user, click here to update to this latest version.

If you haven’t updated your survey software lately, update to Snap 11 now.

View a full list of software release notes for Snap 11.08, including additions and fixes.

If you are not currently a Snap Survey Software user, learn more about what we have to offer. Snap 11 Survey Software is a complete solution for survey design, administration, data collection and management, analysis, and reporting. Snap Survey Software supports all modes of survey research, including: online surveys, mobile surveys, paper surveys for scanning, kiosk surveys, and phone surveys, in any language with advanced analysis capabilities (tables, charts, and descriptive statistics) and reporting options. The software is a very extensible survey software solution – MS Access or SQL database connectivity and seamless integration with SPSS and MS Office.

Learn more about Snap Survey Software