Tips to Avoid Spam Filters When Sending Online Surveys
When managing the administration of online surveys, it’s important to take spam filters into consideration. Why? Spam detection systems use a scoring system to evaluate how likely an email message is to be spam. One of the scores is often based on how many other emails have been received with the same content and this score will increase as further copies are received. At a certain point, this score will reach a trigger value and the recipients’ email system will choose how to manage that message. This can be to either mark the message as spam or reject it.
There are also limitations to delivery rates imposed by recipient mail servers. Exceeding these limitations results in a practice referred to as throttling. Throttling in terms of email means that a recipient mail server has accepted all the mail it is willing to accept from Snap WebHost survey management system for a certain period of time.
Each email provider’s system will use different settings and these are not published as making the information public would undermine the reliability of spam detection. As such, any advice given on how to avoid spam filters will never be infallible.
Make sure your subscribers have double-opted-in to receive your emails. Double-opt in means you know that the email address has been typed correctly and is a genuine address. It also gives you an opportunity to ask recipients to add your email address to their address book.
Here are some tips to help you avoid spam filters. Continue reading
Use the survey link to seed data into your survey using Snap Survey Software
If you are providing your survey participants with a link to your online survey, you have the option to seed data directly into the variables.
Why might you want to do this? Here are a few examples:
- You are sending email invites using your own system – the tool will help create the structure of the link.
- You want to add an identifier (name of a business, location, etc.). This could be used in conjunction with our QR Code Generator.
Question: How do I download from Snap WebHost?
Online survey responses saved in Snap WebHost can be downloaded and imported with a single click – there’s no need to log in to Snap WebHost to access new survey replies. Just link your survey and Snap WebHost account, and you’ll be notified as soon as new survey data is available.
View a step-by-step guide to:
- Link your survey and Snap WebHost account
- Download and import data into your survey
QR codes may seem like yesterday’s news, but they are still holding strong for surveys
QR codes seemed to be everywhere a few years ago, right? The truth is, these 2D mobile barcodes are still being used by consumers to access coupons, download mobile apps, view product information, watch promotional videos, and more. But, more importantly – at least in our opinion – if you’ve “moved on” from QR Codes, you’re abandoning a very useful tool for surveys.
You might think that a QR code is dated technology; however, they are still holding strong when placed on a paper survey. Placing a QR code on a paper survey is an effective means for reaching more respondents, and increasing response rates. The QR code can direct a respondent to an online version of your survey, for immediate completion. Respondents can quickly scan the QR code with their Smartphone and easily access a mobile optimized version of your online survey, ready for immediate completion. Continue reading
Learn how to insert a clickable link into your online survey
You can turn any text, anywhere in your Snap online survey, into a clickable link so you can direct participants to a website or to a file hosted on another site. Click below to find out how.
Find out more in Snap Help
Share real-time survey results online with clients and colleagues
Give clients, colleagues, and key stakeholders 24/7 access to real-time and personalized survey results. Set permissions to view specific analysis and reports, and create new analysis on the fly.
In this short tutorial you’ll learn how to:
- Create an Analysis Associate account
- Specify which surveys are available
- Configure reports to the unique perspective of the reader
You can find out more about sharing real-time results in this new interactive tutorial.
Find out more and view the tutorial
Ignore Mandatory Questions for Online Survey Preview
Mandatory questions are a useful feature of online surveys, but did you know they can be disabled to make testing your online survey easier? You’ll find the option in the Interview section of Questionnaire Properties. Just uncheck it for preview, and turn back on for your live survey. Thanks to Ed in our UK research team for this great tip!
You can find out more about Questionnaire Properties settings, including how to customize navigation buttons, view stats about individual survey completions, and send automated email alerts in the Questionnaire Properties interactive tutorial.
View the Questionnaire Properties interactive tutorial →
Manage online surveys with the latest version of Snap WebHost
Snap 11 WebHost users can now download the latest version of Snap WebHost for management of online surveys. This version includes new features and fixes. Some features include:
- Folder option for Researchers to allow folders to be created to manage surveys
- Survey overview list can be filtered to show only surveys that match the criteria
- Survey overview list can be sorted on the different columns
- Traffic light system to denote the status of a survey
- and more…
Want to increase your survey response rates? Follow this helpful advice.
The success of your survey depends greatly on a good response rate. The higher the response rate, the more representative of the total population. Ideally, a higher than anticipated response rate will bring more assurance and reliability to the survey results. A higher response rate also allows more robust statistical calculations to be performed. In contrast, a response rate that falls short of anticipation may bring into question the dependability of the survey data. Receiving a low response rate from your survey will skew the results due to response bias, as certain types of respondents are more likely to respond to surveys than others, so certain views may triumph.
Want to increase your response rates? Here are 25 tips you can use to increase your survey response rates.
- Keep your survey short, covering only the topics you need to satisfy the objectives of your research. Don’t overload the survey with unnecessary questions. Keep the goal of your survey in mind when creating your questions.
- Send an email notification notifying participants that they will be receiving your survey, and to be on the lookout for its arrival. Explain how you value their feedback and appreciate their time to complete the survey.
- Explain to respondents what the purpose of the research is and how their valuable feedback will be used.
- Be considerate of respondents’ time. Let them know how long the survey will take to complete.
- Speaking of time, show a progress bar. Respondents want to know how much longer the survey will take.
- Use a powerful subject line in the email invitation.
- Change the ‘From’ name in the email invitation to an actual person. Allow respondents to respond to that person with questions.
- Double check that all links are working correctly in the email invitation.
- Send 1 or 2 quick email reminders to those that have not completed the survey.
- Optimize your surveys for all devices – from desktop PCs to mobile devices with various screen sizes.
- Check on the usability of your survey. Is it easy to access and complete?
- Check on the question wording. Is each question easy to comprehend?
- Use survey logic such as randomization to show more relevant questions or relevant options within questions.
- Use piping logic to feed any answer from a previous question into any subsequent question or text area.
- Don’t ask questions that you already have answers to. If you must ask them, take the database of answers from the previously gathered information and set-up a database link to pre-populate the information into the survey questions.
- Don’t use random jargon or abbreviations that respondents don’t understand.
- Consider using more interactive and engaging question styles like rating scales and sliders.
- Provide an open-ended question so respondents can share open comments.
- But, don’t ask too many open-ended questions. They take longer to complete.
- Check the format and flow of the survey. Does the sequence of questions make sense?
- Increase the frequency of your surveys. Survey repetition gets your participants to recognize your brand.
- Decrease the number of one-off surveys and focus on surveys that collect data that is inline with your goals. Too many surveys may deter your participants.
- Offer an incentive. Incentive examples include a coupon or discount, an entry for a prize drawing, or copies of the final research report.
- Brand your survey. Participants want to see that the survey is coming from a reputable brand.
- Consider conducting your survey anonymously. Participants appreciate anonymity especially when sensitive data is being transferred.
What else would you add to this list? Leave a comment below.
Snap Surveys guest blogger Gary Austin of Austin Research explores using the principles of Universal Design for surveys
An American architect, product designer, and educator named Ron Mace originally coined the term “universal design”. It describes the concept of designing products and the built environment to be aesthetic and usable to the greatest extent possible for everyone, regardless of their age, ability, or status in life.
A widespread example of universal design is the dropped kerb (i.e. vehicle access crossings or crossovers). Dropped kerbs were designed for wheelchair users, but are used by all kinds of people including those with shopping trolleys (shopping carts, for you U.S. folks) or kids on bikes or scooters. The original design process focused on a disregarded group of people, but something better was created for everyone. Continue reading