Hundreds of emails are sent and received every day, which means there’s a good chance that your email survey invitations get lost in cluttered inboxes. SMS survey invitations can be a better way of reaching your audience anywhere, at any time, and catching their attention immediately.
Research has found that 90% of SMS messages will be read within three minutes of being received, and 98% are read by the end of the day. For email, the average open rate is 24.88%. Delivering a survey invitation by SMS could help to increase response rates and engagement with the survey, if it’s done in the right way.
Spread some survey love with our list of 14 things to love about online surveys
Online surveys are a flexible and efficient way to collect feedback and data from your respondents, which can be quickly analyzed and turned into shareable reports with actionable insights.
We’ve put together 14 key features of conducting an online survey.
With an online survey you have complete control over the branding. It’s quick and easy to add your logo and colors, and create a branded URL to share your online survey, so that your respondents can easily identify the survey with your organization.
2. Interactive questions
There’s a variety of different interactive questions that you can use in an online survey to make it more engaging, and gather better responses. Drag and drop questions allow respondents to visually categorize or rank items; interactive images can be a good alternative to check boxes; and sliders will allow you to include more options on a scale without using more space. Continue reading
Learn how to add an emoji to a survey email invitation using Snap WebHost
Want more people to complete your survey? Using emojis in your email subject lines is an effective, attention-generating method to engage with respondents and increase your survey response rates.
Snap Webhost, online survey management system, allows researchers to send emails to respondents. These emails can be customized once uploaded to Snap Webhost. One of these customizations can be the addition of emojis.
We have created a helpful worksheet to walk you through the steps to using emojis in your next email invitation. You will learn how to:
Step 1: Find a desired emoji
Step 2: Login to Webhost and edit uploaded emails
Tips to Avoid Spam Filters When Sending Online Surveys
When managing the administration of online surveys, it’s important to take spam filters into consideration. Why? Spam detection systems use a scoring system to evaluate how likely an email message is to be spam. One of the scores is often based on how many other emails have been received with the same content and this score will increase as further copies are received. At a certain point, this score will reach a trigger value and the recipients’ email system will choose how to manage that message. This can be to either mark the message as spam or reject it.
There are also limitations to delivery rates imposed by recipient mail servers. Exceeding these limitations results in a practice referred to as throttling. Throttling in terms of email means that a recipient mail server has accepted all the mail it is willing to accept from Snap WebHost survey management system for a certain period of time.
Each email provider’s system will use different settings and these are not published as making the information public would undermine the reliability of spam detection. As such, any advice given on how to avoid spam filters will never be infallible.
Make sure your subscribers have double-opted-in to receive your emails. Double-opt in means you know that the email address has been typed correctly and is a genuine address. It also gives you an opportunity to ask recipients to add your email address to their address book.
Here are some tips to help you avoid spam filters. Continue reading
Use the survey link to seed data into your survey using Snap Survey Software
If you are providing your survey participants with a link to your online survey, you have the option to seed data directly into the variables.
Why might you want to do this? Here are a few examples:
- You are sending email invites using your own system – the tool will help create the structure of the link.
- You want to add an identifier (name of a business, location, etc.). This could be used in conjunction with our QR Code Generator.
Question: How do I download from Snap WebHost?
Online survey responses saved in Snap WebHost can be downloaded and imported with a single click – there’s no need to log in to Snap WebHost to access new survey replies. Just link your survey and Snap WebHost account, and you’ll be notified as soon as new survey data is available.
View a step-by-step guide to:
- Link your survey and Snap WebHost account
- Download and import data into your survey
QR codes may seem like yesterday’s news, but they are still holding strong for surveys
QR codes seemed to be everywhere a few years ago, right? The truth is, these 2D mobile barcodes are still being used by consumers to access coupons, download mobile apps, view product information, watch promotional videos, and more. But, more importantly – at least in our opinion – if you’ve “moved on” from QR Codes, you’re abandoning a very useful tool for surveys.
You might think that a QR code is dated technology; however, they are still holding strong when placed on a paper survey. Placing a QR code on a paper survey is an effective means for reaching more respondents, and increasing response rates. The QR code can direct a respondent to an online version of your survey, for immediate completion. Respondents can quickly scan the QR code with their Smartphone and easily access a mobile optimized version of your online survey, ready for immediate completion. Continue reading
Learn how to insert a clickable link into your online survey
You can turn any text, anywhere in your Snap online survey, into a clickable link so you can direct participants to a website or to a file hosted on another site. Click below to find out how.
Find out more in Snap Help
Share real-time survey results online with clients and colleagues
Give clients, colleagues, and key stakeholders 24/7 access to real-time and personalized survey results. Set permissions to view specific analysis and reports, and create new analysis on the fly.
In this short tutorial you’ll learn how to:
- Create an Analysis Associate account
- Specify which surveys are available
- Configure reports to the unique perspective of the reader
You can find out more about sharing real-time results in this new interactive tutorial.
Find out more and view the tutorial
Ignore Mandatory Questions for Online Survey Preview
Mandatory questions are a useful feature of online surveys, but did you know they can be disabled to make testing your online survey easier? You’ll find the option in the Interview section of Questionnaire Properties. Just uncheck it for preview, and turn back on for your live survey. Thanks to Ed in our UK research team for this great tip!
You can find out more about Questionnaire Properties settings, including how to customize navigation buttons, view stats about individual survey completions, and send automated email alerts in the Questionnaire Properties interactive tutorial.
View the Questionnaire Properties interactive tutorial →