QR Codes: Still Strong for Multi-Mode Survey Administration

QR codes may seem like yesterday’s news, but they are still holding strong for surveys

QR codes seemed to be everywhere a few years ago, right? The truth is, these 2D mobile barcodes are still being used by consumers to access coupons, download mobile apps, view product information, watch promotional videos, and more. But, more importantly – at least in our opinion – if you’ve “moved on” from QR Codes, you’re abandoning a very useful tool for surveys.

QR Code Generator

QR Code

You might think that a QR code is dated technology; however, they are still holding strong when placed on a paper survey. Placing a QR code on a paper survey is an effective means for reaching more respondents, and increasing response rates. The QR code can direct a respondent to an online version of your survey, for immediate completion. Respondents can quickly scan the QR code with their Smartphone and easily access a mobile optimized version of your online survey, ready for immediate completion.  Continue reading

25 Tips to Increase Online Survey Response Rates

Want to increase your survey response rates? Follow this helpful advice.

7K0A0664The success of your survey depends greatly on a good response rate. The higher the response rate, the more representative of the total population. Ideally, a higher than anticipated response rate will bring more assurance and reliability to the survey results. A higher response rate also allows more robust statistical calculations to be performed. In contrast, a response rate that falls short of anticipation may bring into question the dependability of the survey data. Receiving a low response rate from your survey will skew the results due to response bias, as certain types of respondents are more likely to respond to surveys than others, so certain views may triumph.

Want to increase your response rates? Here are 25 tips you can use to increase your survey response rates.

  1. Keep your survey short, covering only the topics you need to satisfy the objectives of your research. Don’t overload the survey with unnecessary questions. Keep the goal of your survey in mind when creating your questions.
  2. Send an email notification notifying participants that they will be receiving your survey, and to be on the lookout for its arrival. Explain how you value their feedback and appreciate their time to complete the survey.
  3. Explain to respondents what the purpose of the research is and how their valuable feedback will be used.
  4. Be considerate of respondents’ time. Let them know how long the survey will take to complete.
  5. Speaking of time, show a progress bar. Respondents want to know how much longer the survey will take.
  6. Use a powerful subject line in the email invitation.
  7. Change the ‘From’ name in the email invitation to an actual person. Allow respondents to respond to that person with questions.
  8. Double check that all links are working correctly in the email invitation.
  9. Send 1 or 2 quick email reminders to those that have not completed the survey.
  10. Optimize your surveys for all devices – from desktop PCs to mobile devices with various screen sizes.
  11. Check on the usability of your survey. Is it easy to access and complete?
  12. Check on the question wording. Is each question easy to comprehend?
  13. Use survey logic such as randomization to show more relevant questions or relevant options within questions.
  14. Use piping logic to feed any answer from a previous question into any subsequent question or text area.
  15. Don’t ask questions that you already have answers to. If you must ask them, take the database of answers from the previously gathered information and set-up a database link to pre-populate the information into the survey questions.
  16. Don’t use random jargon or abbreviations that respondents don’t understand.
  17. Consider using more interactive and engaging question styles like rating scales and sliders.
  18. Provide an open-ended question so respondents can share open comments.
  19. But, don’t ask too many open-ended questions. They take longer to complete.
  20. Check the format and flow of the survey. Does the sequence of questions make sense?
  21. Increase the frequency of your surveys. Survey repetition gets your participants to recognize your brand.
  22. Decrease the number of one-off surveys and focus on surveys that collect data that is inline with your goals. Too many surveys may deter your participants.
  23. Offer an incentive. Incentive examples include a coupon or discount, an entry for a prize drawing, or copies of the final research report.
  24. Brand your survey. Participants want to see that the survey is coming from a reputable brand.
  25. Consider conducting your survey anonymously. Participants appreciate anonymity especially when sensitive data is being transferred.

What else would you add to this list?  Leave a comment below.

Using the Principles of Universal Design for Surveys

Snap Surveys guest blogger Gary Austin of Austin Research explores using the principles of Universal Design for surveys

Gary Austin quote _universal designAn American architect, product designer, and educator named Ron Mace originally coined the term “universal design”. It describes the concept of designing products and the built environment to be aesthetic and usable to the greatest extent possible for everyone, regardless of their age, ability, or status in life.

A widespread example of universal design is the dropped kerb (i.e. vehicle access crossings or crossovers). Dropped kerbs were designed for wheelchair users, but are used by all kinds of people including those with shopping trolleys (shopping carts, for you U.S. folks) or kids on bikes or scooters. The original design process focused on a disregarded group of people, but something better was created for everyone. Continue reading

Protect Health Data with Secure Online Surveys

Make better decisions and keep your patient health data safe and secure during online healthcare questionnaires, health evaluations, and medical research surveys

Snap WebHost for health_V2Healthcare questionnaires, health evaluations, and medical research surveys are all types of health-related online surveys that are frequently administered to individual patients. They include sensitive physical health information, and are used to help identify and evaluate risk factors for certain diseases and conditions; and to collect feedback to improve business operations and to enhance the patient experience. The main goal of any health-related survey is to provide recommendations to achieve better health and to create a healthier lifestyle. Continue reading

New To Snap WebHost Online Survey Management

What’s new in Snap WebHost? Enhanced password security, options to search, sort, and manage your online surveys, and more…

We have added some great new features to Snap WebHost, our online survey management system – providing online surveys and mobile interviewing managed through one easy to use online subscription service.

sort surveys into foldersAs part of our ongoing efforts to maintain the highest standards of security, we’ve strengthened the complexity rules for new and changed passwords. We’ve also added folders for you to organize your surveys, for example, by project or date, plus search and sort options to help you easily find the survey project you’re looking for.

What's New in Snap WebHost?

 

Does Survey Mode Have An Impact On Survey Response Rates?

Does the survey mode you choose have an impact on survey response rates?

survey-respondentsDoes the survey mode you choose to distribute your questionnaire – online survey, mobile survey, paper survey, kiosk survey, or one-on-one interview – have an impact on survey respondents, and ultimately, survey response rates?  How about using a combination of survey modes (i.e. mixed-mode, multiple-mode)? The answer is yes.

It can be very difficult to estimate the level of survey participation as response rates vary depending on a wide variety of factors. For example, survey design, survey length, question wording, and preferred survey mode can all impact response rates.

Let’s focus on survey mode. Your response rates will weigh heavily on your desired audience demographics (age, location, gender, etc.). But, if you take the time to identify these factors, you can take action to improve your response rates by identifying the survey mode(s) that will best reach your audience – giving you more statistically relevant data. Continue reading

The Great Debate: Paper Surveys vs. Online Surveys

Paper surveys vs. online surveys. What’s your opinion?

multi-mode-survey-softwareSince the rise in popularity of online surveys, the questions still remains, are online surveys better than paper surveys?

Many businesses have shifted some, if not all of their surveys to online platforms, ready for completion on online or mobile devices. For some organizations, however, the decision to shift is a difficult one to make. Some target populations may not be receptive to online surveys, making the transition a difficult decision. Are online surveys superior to paper surveys in terms of both speed and cost-efficiency? The debate between which is more effective continues.

How does each mode of survey research fare in your market? Can your research remain valid if you switch to one mode of survey research, but leave the other behind?  Take into consideration the following factors:  Continue reading

Snap WebHost for Survey Management: Our Servers or Yours?

Easily manage your Snap surveys on our secure servers or yours with Snap WebHost

Snap-WebHostTake a look at the unique features of Snap WebHost, Snap Surveys’ online survey management and reporting system. Access to a Snap WebHost subscription enables users to easily upload and administer online surveys, create email invitations and reminders, manage data collection, and create real-time analysis and reports.

Snap WebHost has many advanced features, including:

  • Collect partial response data
  • Track multiple iterations of a survey
  • Seed responses from a database
  • Use patterns to validate open-ended questions
  • Check values of open-ended questions
  • Share real-time analysis and reports with individual clients and stakeholders

Continue reading

Princeton National Surveys Leverages Powerful Features of Snap Survey Software

Guest Post: Learn how Princeton National Surveys leverages the powerful features of Snap Survey Software to target and balance respondent samples

by: Scott Fulmer, Research Manager, Princeton National Surveys

A Snap Surveys client for over ten years, Princeton National Surveys (PNS) leverages powerful features of Snap Survey Software to target and balance respondent samples. The advanced technology offered by Snap Surveys enables PNS to collect more complex sample combinations than what is possible with less sophisticated do-it-yourself online survey apps.*

Princeton-National-SurveysSurveys deployed on Snap WebHost, Snap’s online survey management and reporting system, can be programmed with interlocking quotas based on any number of questions, including numeric-entry questions (such as ZIP Code), and the detected screen size of a respondent’s device. The key to this technique is Snap’s feature called derived variables. Using derived variables in Snap Survey Software, a survey designer can write expressions to combine, convert, segment, or calculate responses. Logical, literal, numeric, date, and time expressions are supported. Continue reading