Are You Considering Online Survey Software?
Online surveys are a great tool to gather informal data quickly and efficiently. Online survey software solutions are cost-effective tools for designing and administering online surveys, with the capability of analyzing survey results in one centralized software system.
There are a variety of available online survey software solutions. Simple online survey tools will allow you to create simple surveys with basic formatting and administration options, and basic analysis tools. More advanced online survey software solutions, however, have more sophisticated functionality ideal for planning more complex formatting, survey question logic, and advanced analysis capabilities. More advanced online survey software solutions contain the following features: Continue reading
When designing a mobile survey, it’s important to move away from traditional online survey methods – they need to be short, direct and easy to complete on any mobile device. Respondents taking a mobile survey are likely to be on-the-go with a limited attention span; If they find your survey too long, they’ll give up, resulting in a low response rate. Continue reading
‘On the Go’ and ‘In the Moment’ with Mobile Surveys
Give your survey respondents the flexibility to access your surveys via mobile devices ‘on the go’ and ‘in the moment.’ Surveys are delivered directly to respondents’ mobile devices, and can be completed at a time and place that is convenient for them. Easily connect and engage with your audience. Mobile surveys make access to survey respondents and data flexible, faster, and cheaper. Continue reading
Are you currently engaging with your customers through top social media websites – Facebook, Twitter, Google+, LinkedIn, or perhaps Pinterest? Is social media a main component of your overall marketing plan? If your answer is “no,” then perhaps you may be interested in a few astounding statistics compiled by Forrester Research. This study reveals that at least 8 in 10 online users engage in some form of social media, with North America, Europe, metro Asia, and Latin America being regular users. In fact, more than 86% of US adult online users and 79% of European adult online users engage in social media. It’s certainly no secret that social media is now a global phenomenon.
Now is the time to harness this engagement by incorporating online surveys into your social media marketing plans. Conducting online surveys can elevate your social media activities to a whole new level. Whether you conduct a one question online poll or a full online survey, conducting surveys via social media is a way to engage with your customers. Below are strategies to develop, incorporate, and promote one question online polls or online surveys into your social media marketing activities: Continue reading
As we defined in yesterday’s blog post, Customer Satisfaction vs. Customer Loyalty, customer loyalty consists of two factors – loyalty behavior and loyalty attitudes. Loyalty behavior (or customer retention) is when customers make repeat purchases of current brands, rather than buy from competitor brands. And, loyalty attitudes are opinions and feelings about products, services, brands, or businesses that are associated with repeat purchases.
Customer loyalty is a critical component of maintaining a successful, long-term business. Customers that are vigilant users of your products or services are more likely to be repeat customers and recommend your business to others – keeping the business relationship alive and away from your competition.
Customer loyalty programs can be implemented into your overall business plan and be used to expand your business. Consider using online survey software to create customer loyalty surveys. Many experts believe that online customer loyalty surveys are a strong research method. By allowing customers to provide feedback and be more involved in the company experience, your business is building a stronger loyalty base and bond with your customers. Implementing a regular customer loyalty survey may cause a noticeable positive shift in your company’s overall loyalty. Continue reading
Snap Panel Samples let you send online surveys to a broad group of people or a targeted audience. You can specify the demographics or behavioral characteristics that you want for your online survey, and buy it directly from Snap Surveys via Snap WebHost, Snap’s online survey management and analysis platform.
Snap Panel Samples draw from the resources of our partner Cint, a global company, providing panels of respondents for survey completion. You can buy access to a panel of respondents supplied by Cint for any survey built for Snap WebHost. You do not need to set-up a database link or set up paradata for the panel.
You can select participants for your online survey in three ways. Continue reading
As we have discussed in past Snap Survey Software blog posts, there are several tips to keep in mind when asking customers, clients, users, or partners to provide feedback for your online survey. You are inviting participants to spend their valuable time by providing you with meaningful feedback — and in most cases, without any tangible or immediate benefit to them for completing the online survey.
The best way to convince participants to spend 2, 5, 10, or even upwards of 15 to 20 minutes of their time to complete your online survey is to create an Introduction page describing the purpose of the survey; why you are soliciting their feedback; and explain participant privacy.
There are 5 key messages you want to convey to participants through your Introduction page. Continue reading
Come visit us at the Association for Institutional Research (AIR) Annual Forum held June 2 – 6, 2012 in New Orleans, LA. Snap Surveys is a Gold Level Sponsor of this great event. Come visit Snap Surveys staff at Booth #1!
You’re invited to attend our informative demonstration session titled Snap Surveys’ Feedback Solutions: Evaluations & Assessments. Learn how Snap Surveys’ Feedback Management Solutions provide a flexible and customizable platform for the creation and management of evaluation and assessment instruments with actionable reporting. We’ll demonstrate how to use Snap Surveys’ automated templates with built-in “Smart Reporting” – modify reports to suit your needs and create your own. We’ll also demonstrate how to drive continuous improvement with the use of both internal and external quality indicators for benchmarking and historical comparisons. Continue reading
Click to view a sample Event Survey
When planning and executing events, there is nothing greater than receiving feedback. Whether you plan business events, networking events, conferences, seminars, trade shows or trainings; attendee feedback is the key to learning about the needs and expectations of your target market so that you can create business and marketing plans that guarantee continued success.
Creating an online survey with advanced online survey software can be a cost effective way to collect attendee feedback. In some cases, a mobile survey is be a better, more efficient option of gathering attendee feedback, and is available from many survey software providers who offer multiple-mode survey creation and administration. Continue reading
As we have discussed throughout this week’s blog posts, trade shows are a great opportunity to engage with customers to build client lists and connect with current customers to build lasting relationships. But, when it comes to exhibiting at a trade show booth, some exhibitors are more effective than others. All sales and marketing objectives are important in order to create a successful trade show presence; however, there are noticeable elements of a trade show experience that certain exhibitors just do right.
What are the top 3 objectives the best trade show vendors do right? Continue reading