Consider the Respondent’s Point of View When Designing Surveys

Why is it important to consider the respondent’s point of view when designing surveys?

consider-respondets-survey-designWhen designing a survey, it’s easy to forget the people who matter most in the process – the respondents. We’re focused on the outcome, the insight we need to make that important decision, and respondents can be neglected. Online surveys allow us to collect data without anyone having direct contact with respondents. Respondents are out of sight and, often, out of mind.

Why is it particularly important to consider respondents’ needs?  Continue reading

Don’t Make Your Survey Respondents Think Too Hard

Think before you ask survey respondents questions that may not be easy to answer without calculations

Asking percentage questions can provide useful data. But, if they are difficult for the respondent to answer, using them may decrease response rates or compromise the quality of data if answered incorrectly.

Snap Surveys guest blogger, Gary Austin of Austin Research discusses his personal experience with a client who wanted to include a question in a B2B survey asking retailers what percentage of their sales of a certain product were accounted for by different brands in his blog post, It’s not a math exam! Don’t ask respondents to calculate percentages (below).   Continue reading

The Importance of Questionnaire Structure

Is good questionnaire structure your answer to higher completion rates? 

Why is question structure so important? It could mean the difference between a respondent completing your survey or a respondent closing out your survey without completion because of some level of frustration.

Snap Surveys guest blogger, Gary Austin of Austin Research discusses his personal experience with a questionnaire that included poor question structure in his blog post, Order! Order! The importance of questionnaire structure (below).  Continue reading

13 Tricks and Treats for Survey Design and Analysis

Happy Halloween from all of us at Snap Surveys!

Already a software user? We have 13 quick tips to help you get the most out of Snap Survey Software. Use these tips to better maneuver through survey design and analysis.

halloween-survey-tipsTip #1: Resize open response boxes. Set open response boxes to resize relative to the browser window by selecting Layout in Questionnaire properties and checking the Proportional edit boxes option.

Tip# 2: Delete case data. You can delete all the case data in a survey by selecting the survey in Survey Overview and clicking the delete button, making sure you clear the Survey Definitions box and check the Raw Data box.

Tip #3: Display routing. To show all the routing in a survey, open the Variable window, select Tailor, mark Show Counts as Never and hit Use. This displays the survey routing in the Not Asked, Goto, and Skipped by columns in the Variable window. Continue reading

Benefit From 3 Types of Survey Research

What are 3 types of survey research and how can they benefit your research?

What are the 3 types of survey research? There happen to be 3 types that we’ll explore in this blog post. They include: exploratory, descriptive, and casual. Each type of research serves its own purpose and can be used in certain ways. Utilizing all types of research at once in your online surveys can help create greater insights and better quality data.

Exploratory Research

Exploratory research is conducted in order to determine the nature of a problem. It is intended to explore research questions, but its intent is not to offer final and conclusive solutions to existing issues. Exploratory research provides researchers with a better understanding of the problem, but the results of exploratory research are typically not useful for decision-making alone. Exploratory research can provide significant insight into a given situation, as the objective is to gather preliminary information that will help define issues and suggest hypotheses.

Exploratory research can be used in a variety of research methods, including: trial studies, pilot studies, interviews, case studies, focus groups, and various experiments. How can exploratory research be used in online surveys? Exploratory research takes the form of open-ended questions – questions where participants can leave responses in the format of open text comments. Text comments may not be statistically measureable (unless properly coded), but they will give you richer, more quality data that can lead you to uncover new initiatives or issues that should be addressed. Continue reading

Advantages and Disadvantages of Face-to-Face Data Collection

Take a look at the advantages and disadvantages of the face-to-face data collection method

face-to-face-questionnaireAs with any research project, data collection is incredibly important. However, several aspects come into play in the data collection process. The three most crucial aspects include: the cost of the selected data collection method; the accuracy of data collected; and the efficiency of data collection.

Despite the rise in popularity of online and mobile surveys, face-to-face (in-person) interviews still remain a popular data collection method. A face-to-face interview method provides advantages over other data collection methods. They include:  Continue reading

5 Steps to Better Survey Design, Step 1

As a long standing, leading survey software and services solutions provider, the staff at Snap Surveys has years of experience working with, and advising customers on how to get more from their surveys. This blog series provides 5 steps you can use to design and construct better, more effective surveys.

Step 1: Have clear objectives for your survey

survey-design“Whilst it is important to get feedback, companies should not bombard customers with surveys every time they use a service as it could get irritating.”

Be sure to have a clear idea of what data you want from the survey and how the data is going to be used. It’s very tempting when planning and creating a survey to ask every question you can think of – but don’t! Ideally, questionnaires should take no longer than 5 – 10 minutes to complete unless you have a particularly engaging topic or interest group. Continue reading

25 Ways to Increase Survey Response Rates

Here are 25 ways you can increase your survey response rates

  1. Shorten your survey. Keep the goal of your survey in mind when creating your questions. Don’t overload the survey with unnecessary questions.
  2. Send an email notification (or paper notification for paper surveys) notifying participants that they will be receiving your survey.
  3. Tell respondents what the purpose of the research is and how their feedback will be used.
  4. increase-survey-response-ratesBe considerate of respondents’ time. Let them know how long the survey will take to complete.
  5. Show a progress bar. Respondents want to know how much longer the survey will take.
  6. Change the subject line in the email invitation.
  7. Change the ‘From’ name in the email invitation.
  8. Double check links are working correctly in the email invitation.
  9. Send 1 or 2 reminders to those that have not completed the survey.
  10. Optimize your surveys for all devices – desktop PCs to mobile devices.
  11. Check on the usability of your survey. Is it easy to access? Continue reading

14 Tips to Improve Response Rates Continued

Want to learn 14 tips to improve response rates? We’ll finish with 8-14.

As we mentioned in the first 7 tips, the higher the response rate, the better. But getting that high response rate can be difficult. Here are seven more easy tips for improving your overall survey response rates.

Response Rate Tips 8-14

8. Offer an incentive. Offering incentives to respondents for completing your survey captures big attention. The incentive can be anything from a sizable prize offering, a discount, a gift card, or even special reports or white papers. Whatever the incentive, it must benefit respondents. The more the incentive is in-line with the interests of your respondents; the more likely they are to complete your survey.

9. Anonymity – There will come a time when more personal questions will need to be asked. If a personal question must be asked, always give the respondent the ability to skip a question or choose an answer such as “I prefer not to answer.” If you are planning to administer a survey with many personal questions, consider working with a third party survey research provider. Many survey software providers have the internal survey research resources to work with you on your project.  Continue reading

14 Tips to Improve Response Rates

Want to learn 14 tips to improve response rates? We’ll start with 1 – 7.

The higher the response rate, the better. But getting that high response rate can be difficult. Here are seven easy tips for improving your overall survey response rates.

Response Rate Tips 1 – 7

  1. Administer a pre-survey email. A pre-survey email can easily help warm up your respondent sample to the idea of completing your survey. Inform the sample of when they can expect to receive the survey, by what mode (online, mobile, paper, etc.), and explain the incentives (if applicable) and the benefits of the research to the respondent.
  2. Introduce yourself. Compose a well written introduction statement at the beginning of your survey detailing the importance of respondents’ opinions, comments, and overall feedback.
  3. Don’t use sales jargon. When administering an online survey, make sure that your email invitation does not contain text that is too focused on sales or may sound like it is promoting your business.  Customers don’t want to feel like they’re participating in a survey that is too self-promoting. Instead, personalize the invitation and make it more attractive to participants. Continue reading