If you have any questions about the software features listed below, or any of our services, call us now: 603 610 8700

Create Dynamic, Engaging Surveys

Paper with Scanning Online Mobile Anywhere

Getting started

Buy panel samples yes
Clone existing surveys yes yes yes
Choose from a selection of quick start questionnaire templates yes yes yes
Create and save your own questionnaire templates. yes yes yes
Build surveys using a range of question styles including: drop down, grids, single response, multiple response, time, date, open ended, freetext and semantic scales yes yes yes
Edit question layout. Save and reuse style yes yes yes
Create multi language questionnaires yes# yes yes
Export / import question and answer text for easy translation yes yes yes
Drag and drop to re-use questions from other surveys yes yes yes
Access a question library with over 100 professionally designed questions yes yes yes
Build question libraries of your most frequently used questions yes yes yes
Build question libraries in any language yes yes yes

Custom design and branding

Colorize text boxes. yes# yes yes
Choose from 42 colorable checkbox styles or provide your own. Position above, below or beside answer text yes# yes yes
Use images in place of text for question and answer labels yes yes yes
Add images in page background and header yes yes yes
Insert images into background of button bar yes yes
Choose from 12 custom color progress indicators or provide your own. Position top or bottom of page yes yes
Choose from 28 custom color button styles or provide your own. Align centre, left or right yes yes
Use additional action buttons, including Restart, Print and Save yes
Use custom colors for row highlights to individual questions yes yes
Insert custom HTML fields, for example as a link to an external web page yes
Display questionnaire within fixed screen size yes yes
Customize warning and error messages yes yes
Send with custom URLs to reflect your organizations’ branding yes

Visual questions

Use sliders, including smiley sliders and quantity sliders yes yes
Include clickable images such as star ratings, UK and US regional maps yes yes
Include multimedia, e.g. video and/or sound clips yes
Calendar for date responses yes yes
Number pad for quantity responses yes yes
Clock for time responses yes yes
Keyboard for literal responses yes yes

Text substitution (piping)

Feed answers given to single response questions yes yes
Feed answers given to a multiple response questions yes yes
Feed answers given to open style questions yes yes
Feed answers from/into question areas of a grid (rating / matrix style) yes yes
Feed answer from/into answer areas of a grid (rating / matrix style) yes yes

Question routing (skip logic)

Conditionally show question / text fields yes* yes yes
Skip to a subsequent question depending on answer yes* yes yes
Skip to a subsequent question regardless of answer yes* yes yes
Show routing instructions on the questionnaire yes yes yes
In-survey calculations, e.g. Snap performs and can display calculations as the survey is being completed. For example: yes* yes ** yes
Using participant date of birth to calculate age now or on a specific future date yes* yes yes
Displaying an appropriate “Thank You” page according to participant demographic yes
Calculating quiz scores, e.g. online questionnaires show the score in the questionnaire yes* yes yes

Randomize questionnaire elements

Randomly present individual pages of a questionnaire yes yes
Randomly order questions in a grid, such as rating scale questions yes# yes yes
Randomly order answer codes in a multi choice question yes# yes yes

Answer masking

Dynamically mask answer choices based on earlier replies given yes# yes yes
Permanently mask answer choices (e.g. for “Not Applicable” in rating grid) yes# yes yes
Auto answer questions if masking leaves only one answer choice yes# yes yes

Response validation

Set individual answer options as exclusive (for multi choice style questions). Use for “None of the above”, or “No Opinion” yes* yes yes
Make questions mandatory yes* yes yes
Specify a minimum or maximum number of answers (for multi choice style questions) yes* yes yes
Specify character limit and character format for answers given to open ended style questions yes* yes yes
Rank items according to order of preference yes yes
Calculate running totals in quantity response questions yes yes
Ensure data is entered accurately with format patterns, for example post / ZIP code format or email address yes* yes yes
Create your own format patterns, for example employee IDs yes* yes yes

Link to an external database

Automatically present questionnaires in a participants preferred language (or give the option to choose a language) yes
Pre-populate the survey with known information, such as address, name or demographic information yes yes
Automatically update your database with new or amended information yes yes yes


Quota controls based on responses to a single question yes yes
Quota controls based on responses to multiple questions yes yes
Spellcheck questionnaire yes yes yes
Create a back up of surveys, including data and analysis yes yes yes
Character counter for open style questions yes yes
Specify web page after submitting yes
Participants can attach files such as a CV or a photo yes
Send email alerts, triggered in the event of a specific reply or replies yes

Distribute Questionnaires and Collect Data

Paper with Scanning Online Mobile

Prepare your survey

Print paper questionnaires in a range of layouts and sizes including booklet yes
Pre-print unique ID or reference numbers on individual questionnaires yes
Pre-print address information to fit window envelopes yes

Interview process / schedule

Automate interview start and finish dates yes yes
Schedule email invitations and reminders yes
Personalize invite and reminder text with fields from an external database yes
Send invite and reminder messages as plain text or HTML yes
Send with custom from name to reflect your organizations’ branding yes
Include “Opt out” for invite and reminder message yes
Allocate secure participant log ins (permitting single or multiple survey completions) yes
Specify unique survey list for individual mobile devices or interviewers yes
Remotely upload surveys to mobile devices yes

Data collection / management

Automatically recognize altered and crossed out replies yes***
Optical Mark Recognition (OMR) with calibration and deskew capability yes***
Optical Character Recognition (OCR) with calibration and deskew capability yes***
Automated reporting of case status (i.e. scanned, detected or cleaned) yes***
Automatically orientate incorrectly scanned pages yes***
Reads multiple choice replies, numbers and well written handprinted text yes***
Save partial responses yes
Save responses on server yes yes
Receive responses as emails yes
Automatically synchronize surveys across Android, Apple and Windows devices yes
Encrypted survey data on mobile devices and during transmission yes
Verify accuracy of data entry yes
View data entry statistics (e.g. accuracy, cases input per minute) yes
View interview statistics (e.g. time, duration) yes yes yes
Delete individual cases in Snap yes yes yes
Edit individual cases in Snap yes yes yes
Option to spellcheck freetext responses yes yes yes


Create a WC3 accessible version yes yes
Set up questionnaire groups. Participants repeatedly complete the same questionnaire, but with a different subject each time yes
Make multiple surveys available as a panel yes
Share surveys via social media yes

Powerful Analysis, Intelligent Reporting

Paper with Scanning Online Mobile

Survey reports

Questionnaire Report. A top level summary of results – available for every new survey yes yes yes
Summary Report. See results in more detail – available for every new survey yes yes yes
Smart Reports. Use your own commentary and analysis to create dynamic and repeatable Smart Reports, tailored specifically to the reader yes yes yes

Analysis tools

Filter results to find out how different groups answered specific questions yes yes yes
Reorder and simplify your data. E.g. combine ‘Good’ and ‘Very good’ responses in a rating scale in a single new category – ‘Positive’ yes yes yes
Weight responses yes yes yes
Rim weight responses yes yes yes
Mean scoring yes yes yes
Create frequency tables yes yes yes
Create crosstab tables yes yes yes
Include multiple breaks in cross tab analyses yes yes yes
Include/exclude missing values (e.g. ‘No Reply’) in percent calculations yes yes yes
Choose from a wide range of chart styles, including bar, pie, bubble and line. Add images and edit elements such as color or font to reflect branding yes yes yes
Summarize text responses with word clouds yes yes yes
Produce a list of text responses yes yes yes
Overlay images with survey results (for example regional maps) yes yes yes
Analyze by date – specify date periods, e.g. Week, Month, Quarter, Year or by day, day of the week, day of the month yes yes yes
Analyze by time – specify time periods e.g. Hour, minute, second yes yes yes
Analyze by format, for example multi-mode and multi-language versions yes yes yes
Show results in context. For example to compare satisfaction scores for one rated service against the combined results for all other rated services yes yes yes

Database links

Automatically import data from a database. Excel spreadsheet, MS Access database, Triple-S, SPSS and SQL databases yes yes yes
Automatically export data to a database. Excel spreadsheet, MS Access database, Triple-S, SPSS and SQL databases yes yes yes
Automatically import data from a Snap survey yes yes yes
Automatically export data to a Snap survey yes yes yes
Join multiple surveys that have the same participants but different questions yes yes yes

Statistical analysis

Factor analysis yes yes yes
Cluster analysis yes yes yes
Z test / T test / U test yes yes yes
Gap analysis yes yes yes
Quartiles yes yes yes
Minimum, Maximum and Range yes yes yes
Standard Deviation, Variance and Standard Error yes yes yes
Average absolute deviation to standard statistics yes yes yes
Sample standard deviation (N-1) yes yes yes
Sample variance yes yes yes
Skewness and Kurtosis yes yes yes
Mean, Mode, and Median yes yes yes

Share results

Include results from paper surveys in online reports yes yes yes
Allocate associate logins to view and create analyses online yes yes yes
Allocate associate logins to view reports online yes yes yes
Specify which surveys and results each associate can access yes yes yes
Publish results as HTML for online viewing yes yes yes
Copy and paste to Microsoft Office and other software packages yes yes yes
Print scanned open ended responses yes yes yes


  • ISO 27001 Security certification
  • EU (London, UK) based SAS 70 / SSAE 16 certified data centres
  • Secure, encrypted questionnaire and report delivery via https
  • All data encrypted at rest
  • Permanent malware scanning
  • Latest security updates applied
  • Daily vulnerability scans
  • Daily backups

Help and support

* Applies during data entry only.
*** Scanning only feature.
“Online” refers to surveys shared using Snap WebHost.
“Mobile” refers to Snap Mobile Anywhere Surveys.