New Worksheet: Show Survey Questions Using Clickable Images

Access our helpful new worksheet to learn how you can show survey questions using clickable images

clickable image question2Engage respondents and increase response rates by using clickable images instead of the usual check boxes.

You can make your questions more appealing by using interactive designs. Snap Survey Software allows you to present coded questions as clickable images. Continue reading

Survey Design Tips from

Explore some useful survey design tips from the expert at

online-surveys-devices-overlappedAs market researchers or those that are new to the field, we are always looking for much needed tips for better survey design with the ultimate goal of increasing respondent engagement and survey response rates.

Zontziry Johnson of, an expert in the field of survey design and market research, uses her blog as a way to discuss the evolution taking place in the market research industry with new technologies, evolving methodologies, and a growing field of DIY researchers. Zontziry recently discussed the fact that writing surveys is a difficult thing to do and has developed a series of blog posts with tips for writing better surveys (below). Take a look at her informative posts. Continue reading

Survey Software Resources – A Complete Customer Support Hub

Visit the new Snap Support Hub and learn about Snap Survey Software through a vast collection of resources & information

Support Hub DescripTake a peek at the all new Snap Support Hub. All of the valuable resources have been organized by subject to make it easier for Snap Survey Software users to find the information they need, when they need it.

View many helpful resources, including: interactive tutorials, video guides, worksheets, blog articles, webinar recordings, online user help guide, installation instructions, and access to the user forum – all in one central location. Continue reading

Does Survey Mode Have An Impact On Survey Response Rates?

Does the survey mode you choose have an impact on survey response rates?

survey-respondentsDoes the survey mode you choose to distribute your questionnaire – online survey, mobile survey, paper survey, kiosk survey, or one-on-one interview – have an impact on survey respondents, and ultimately, survey response rates?  How about using a combination of survey modes (i.e. mixed-mode, multiple-mode)? The answer is yes.

It can be very difficult to estimate the level of survey participation as response rates vary depending on a wide variety of factors. For example, survey design, survey length, question wording, and preferred survey mode can all impact response rates.

Let’s focus on survey mode. Your response rates will weigh heavily on your desired audience demographics (age, location, gender, etc.). But, if you take the time to identify these factors, you can take action to improve your response rates by identifying the survey mode(s) that will best reach your audience – giving you more statistically relevant data. Continue reading

5 Reasons Why Feedback is Important

What exactly is feedback? We hear the term all the time, but do we truly know what it is and why it is so important?

Feedback defined

feedback-solutionsThe term ‘feedback’ is used to describe the helpful information or criticism about prior action or behavior from an individual, communicated to another individual (or a group) who can use that information to adjust and improve current and future actions and behaviors.

Feedback occurs when an environment reacts to an action or behavior. For example, ‘customer feedback’ is the buyers’ reaction to a company’s products, services, or policies; and ’employee performance feedback’ is the employees’ reaction to feedback from their manager – the exchange of information involves both performance expected and performance exhibited.

Continue reading

Princeton National Surveys Leverages Powerful Features of Snap Survey Software

Guest Post: Learn how Princeton National Surveys leverages the powerful features of Snap Survey Software to target and balance respondent samples

by: Scott Fulmer, Research Manager, Princeton National Surveys

A Snap Surveys client for over ten years, Princeton National Surveys (PNS) leverages powerful features of Snap Survey Software to target and balance respondent samples. The advanced technology offered by Snap Surveys enables PNS to collect more complex sample combinations than what is possible with less sophisticated do-it-yourself online survey apps.*

Princeton-National-SurveysSurveys deployed on Snap WebHost, Snap’s online survey management and reporting system, can be programmed with interlocking quotas based on any number of questions, including numeric-entry questions (such as ZIP Code), and the detected screen size of a respondent’s device. The key to this technique is Snap’s feature called derived variables. Using derived variables in Snap Survey Software, a survey designer can write expressions to combine, convert, segment, or calculate responses. Logical, literal, numeric, date, and time expressions are supported. Continue reading

Poorly Designed Ranking Questions Can Cause Poor Results

A poorly designed and overloaded ranking question can yield poor results. Consider some revisions.

survey-ranking-questionWe’ve all completed our fair share of surveys. Many contain clear and direct questions that get straight to the point and allow you to flow through the survey easily. However, there is the occasional survey that tends to drag on with elaborately designed questions.

Snap Surveys guest blogger, Gary Austin of Austin Research discusses his reasons and opinions as to why it is not a good idea to include a long list of attributes in a ranking question in his recent blog post, Rank bad questions: How not to ask ranking  questions (below). Continue reading

Writing for the Small Screen? The Importance of Minimizing Question Length

Survey design can be a challenge when designing questionnaires for small screen sizes

Consider the following open-ended question:

Other than cost or price, if there was one thing that Organization X could do to help you and your business in the future, what would that be?

There isn’t too much wrong with the wording. It’s clear and easily understood. However, there is one thing that can be done to improve it. The question can be made shorter. For example:

Apart from changing prices, what one thing could Organization X do better?

adaptive-questionnairesThe revised wording is considerably shorter but the meaning has been retained. The responses you’d get are unlikely to differ greatly from the original question.

Across all survey methods, from face-to-face to online, shorter questions have always been better. Respondents don’t want to have to read or listen to long lines of text. Shorter questions make surveys feel faster in pace. Respondents feel more involved and provide a better quality of response.  Continue reading

Snap Surveys Managing Director Talks Triple-S

Snap Surveys Managing Director, Dr. Stephen Jenkins discusses Triple-S with Jeffery Henning, president of Researchscape International

Jeffery Henning, president of Researchscape International and Director at Large on the Marketing Research Association’s Board of Directors, recently had the opportunity to interview Dr. Stephen Jenkins, Managing Director here at Snap Surveys, and founding member of the Triple-S Group.

Jeffery interviewed Stephen and provided a Q&A format blog post on, discussing work completed by the Triple-S Group. Continue reading

13 Tricks and Treats for Survey Design and Analysis

Happy Halloween from all of us at Snap Surveys!

Already a software user? We have 13 quick tips to help you get the most out of Snap Survey Software. Use these tips to better maneuver through survey design and analysis.

halloween-survey-tipsTip #1: Resize open response boxes. Set open response boxes to resize relative to the browser window by selecting Layout in Questionnaire properties and checking the Proportional edit boxes option.

Tip# 2: Delete case data. You can delete all the case data in a survey by selecting the survey in Survey Overview and clicking the delete button, making sure you clear the Survey Definitions box and check the Raw Data box.

Tip #3: Display routing. To show all the routing in a survey, open the Variable window, select Tailor, mark Show Counts as Never and hit Use. This displays the survey routing in the Not Asked, Goto, and Skipped by columns in the Variable window. Continue reading