Snap Survey Software How-to: Randomize the Order of Question Pages

Learn how-to randomize the order of question pages using Snap Survey Software 

When you present a respondent with a survey, their answers are influenced by the order in which questions are presented. This is known as an order-effect. Because of this, you may want to randomize the order of your survey questions, so that this effect is minimized.

Using Snap Survey Software, you can you can randomize the order of possible responses in a multiple choice question, rows in a grid question, or question pages. When given a list of options, respondents are more likely to choose the first option (primacy effect) or the last option (recency effect) rather than the middle options. In a list of questions, respondents may develop fatigue when they answer the later questions, and tend to put less effort into answering them. To minimize this effect, you can randomize the order of question pages. This keeps the survey questions on the pages in the same order, but randomizes just the pages of the survey by using the Randomize tool provided in Snap Survey Software.

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Snap Survey Software How-to: Use Filters to Analyze Respondent Data

Learn how to use filters to analyze respondent data using Snap Survey Software 

Snap Survey Software provides the function of filters that users can use to limit the data that is displayed or analyzed. You can filter data so that:

  • it only includes the respondents you want (for example, creating a pie-chart showing the sports preferences of Canadian men between the ages of 25 and 35)
  • it does not include the people you don’t want (for example, excludes all men who like ice hockey)
  • it only includes people who have done things on a certain date or time (for example, watched ice hockey in November)

Filters allow you to limit the data you view. You can use the filter function when analyzing data by filtering it by respondents’ answers to one or more of the questions. You can also filter data by respondents who did or did not reply to certain questions, for example, you can select all respondents who wrote a comment.

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Do Not Lead Respondents Toward Survey Answers

Do not lead your respondents toward specific survey answers

When developing survey questions, be sure not to inadvertently lead respondents to answer a question in a particular way or in favor of a particular option. It is important to give respondents all available response options, however, the question and it’s options should not be worded in a way that influences a respondents’ answers.

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Keep Survey Questions Simple and Free from Ambiguity

Well developed surveys eliminate respondent confusion by keeping your survey questions simple and free from ambiguity

When developing you survey, it is important to thoroughly review each of your survey questions. What may appear as a well-written, clear question to you may not appear as well-written and clear to respondents. When you start developing your questions, think about how each question will be read and interpreted by respondents. If time permits, consider pre-testing your survey questions with someone that is not familiar with your survey. Review their completed responses and discuss any issues the respondent may have encountered. It is important that your respondents completely comprehend your survey questions and be able to answer them in the correct manner in order to provide accurate, meaningful data. If the questions are confusing, you run the risk of compromising the accuracy of your survey data.

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Avoid Over-Surveying Your Customers

Avoid over-surveying your customers with these strategies

Surveying your customers is a great way to learn more about customer satisfaction, areas where your products, services, or overall organization needs improvement, perceptions about your brand, and many more. However, over-surveying your customer base can cause a decline in response rates and may also weaken the value of your surveys.

Your customers are flooded with requests for feedback through online and email surveys, mobile devices, and through many social media outlets. Don’t be that organization that inundates their customers with incessant requests for feedback.

Here are six strategies to tactfully gather feedback from customers while at the same time ensuring that you are not overwhelming your customers, or worse, damaging the customer relationship. Continue reading

Snap Survey Software How-to: Limit the Number of Respondents in an Online Survey

Use quotas in Snap Survey Software to limit the number of respondents in an online survey

There may be times when a specified sample of online survey respondents is required. In this instance, quotas may be used to limit the number of respondents in identified categories. For example, to limit the numbers of males and females completing your online survey, or to limit the numbers in each age group, you can simply set-up a quota.

Once the quota has been reached, further respondents will be routed to the end of the survey. It is recommended that questions used by the quota are placed as close to the beginning of the survey as possible to avoid unnecessary questions be asked. Continue reading

Have You Tried Mobile Surveys Yet?

It’s about time to give mobile surveys a try!

Give your respondents the flexibility to access mobile surveys on-the-go. Surveys are delivered directly to respondents’ mobile devices, and can be completed at their convenience. Easily connect and engage with your audience. Mobile surveys give you  access to respondents and survey data with more flexibility, at a faster rate or return, and at economical costs. Continue reading

Snap Survey Software How-to: Join Surveys

How-to: Join surveys using Snap Survey Software

Last week, we discussed how to merge surveys. Today, we discuss how-to join surveys. ‘Joining’ is the process of connecting data cases together from different surveys to form a longer case using survey software. There are many situations that may call for joining surveys, for example:

  • Any survey, which refers to relatively static data held externally. For example, in a survey of restaurants in a fast food chain, it would be possible to have details of store size, location, and manager etc. held in a survey which is referenced by a “mystery shopper” survey. Continue reading

Survey Software as Your Go-to Information Collection Tool

Survey Software – An Effective Information Collection Tool

Survey Software is a powerful, complete solution to design and administer surveys, manage data collection, analyze data, and generate reports.  Many users have the perception that survey software is just for large-scale research projects, when in fact it is a very versatile tool for both large-scale and small-scale projects.

The main goal of any survey research project is to collect data that can be used to analyze the thoughts and opinions of a greater population, and use that data to make informed decisions that may affect the business, or the outcomes of a study or research project. However, whether the survey is large or small, survey software remains simply an information gathering tool. Continue reading