During this difficult economic time, many companies are looking at areas of the business in which they can save money. Unfortunately, some companies choose to forgo valuable survey research. In doing so, they are missing out on gaining a competitive advantage over their competition by learning more about their changing marketplace.
Companies that choose to remain active in survey research, despite economic difficulties, must obtain a high quantity of quality survey data in order to sustain their continued investment. As discussed in previous Snap Survey Software blog posts, in order to obtain a high quantity of quality survey data, a business must take the time to develop a survey plan that contains clear research objectives that guide a survey research team through the creation of the survey, including giving a good amount of attention to each survey question. Continue reading →
We continue on from yesterday’s Snap Survey Software blog post, Collect Feedback with 3 Types of Event Surveys. As mentioned, following an event, one of the most important things to do is collect feedback to learn about the needs and expectations of your target market – to create future business and marketing strategies. Following events, it is recommended that event managers send post-event surveys viaemail asking attendees to complete an online feedback survey, or send a link to a survey on a postcard or other promotional mailer.Post-event surveys often provide the most meaningful feedback. This gives attendees the opportunity to evaluate the effectiveness of various aspects of your events such as individual speakers, seminar topics, training sessions, product demonstrations, exhibitors and sponsors, accommodations, as well as rate their overall experience with the event.
The objective of a post-event survey is to determine whether the efforts put into your event planning met expectations for attendees, speakers, exhibitors, and sponsors. To ensure the highest participation rate, send your post-event survey to attendees as soon as the event has ended, while their experience is fresh in their minds. The most important information collected from post-event surveys is whether attendees found value in the event, whether it was worth their investment of time and resources, and whether they would participate in the event again. Continue reading →
As we have discussed throughout this week’s blog posts, trade shows are a great opportunity to engage with customers to build client lists and connect with current customers to build lasting relationships. But, when it comes to exhibiting at a trade show booth, some exhibitors are more effective than others. All sales and marketing objectives are important in order to create a successful trade show presence; however, there are noticeable elements of a trade show experience that certain exhibitors just do right.
Business success is based on consumer knowledge. If a business is unknown to customers, it cannot become successful. Customers will not seek out your business. They will gravitate toward those that are familiar, visible, and readily available to them. Get out there and make your business known! How do you do that?Traditional advertising and promotions are still a vital function for the success of any business. There are many ways in which you can promote and advertise your brand. Participating in trade shows is one function that is a particularly effective method of promoting your business.
Business trade shows or other exhibiting opportunities present a wealth of opportunities to promote businesses, your brand, and your products and services. They are also a great way to interact and engage face-to-face with current and potential customers. Attendees of trade shows have a genuine interest in the products and services on display. Why else would they attend such an event? Use this opportunity to gain valuable sales leads by effectively marketing at trade shows.
Market Research has always been an important component of business strategy and an organized effort to gather information about consumers’ needs, wants, and habits; market trends; and competition. Market Research is an overall great business function to help answer questions that influence business decision-making. In order to be a successful company, businesses have used Market Research to develop business decisions that, when implemented correctly, generate a considerable return on investment (ROI).
There are two widespread methods of Market Research, which are Survey Research and Focus Groups; both of which have their own benefits and weaknesses.
Survey Research – Surveys can be more cost effective and provide more quantifiable data that can be easily analyzed, but are less personal or interactive.
Focus Groups – Focus groups tend to encourage good discussions, but can be time consuming and costly, plus create qualitative data that can be harder to analyze.
Reliability is a key factor in business decision-making. With either method of research, your business will want to make sure that the information collected is going to provide accurate and reliable information in order to make informed business changes and decisions.
So, which method of market research is more reliable? First, let’s breakdown each method.Continue reading →
Often times Snap Research Services, Snap Survey’s survey research team, is asked the question: How many responses do I need to collect from a random sample of respondents in order to receive accurate results?
You ask, we respond! When surveying a random sample of respondents, there are two key measures – Confidence Level and Margin of Error. Each of these key measures works together. For example, if you have a 95% confidence level and a 5% margin of error, and a question answered by 50% of your sample, then 19 out of 20 times, the true answer – the answer you would find if every single person in the target population answered this question – can be assumed to be in the range of 45% to 55%.
The following table explains the number of survey responses you need, depending on the number of people in your target population. Continue reading →
In this economic climate, starting a business can be a challenging and daunting undertaking. However, it is certainly not impossible to do. As you begin writing your business plan, think about incorporating a good survey software tool into your overall plan to create research surveys. Conducting research surveys will help you initially gather data about the environment or location of where you want to start your business; potential customers/clients; trends; current competition; consumer needs; and much more. As a long-term strategy, a business should utilize survey research as an effective way to collect and analyze data on a regular basis. Continue reading →
As discussed in yesterday’s post Why Use Demographic Questions in Surveys?, demographic questions are an important aspect of any survey. Demographic questions are designed to help survey researchers determine what factors may influence a respondent’s answers, interests, and opinions. Collecting demographic information will enable you to cross-tabulate and compare subgroups to see how responses vary between these groups. Continue reading →
Demographics are characteristics of a population. Characteristics such as race, ethnicity, gender, age, education, profession, occupation, income level, and marital status, are all typical examples of demographics that are used in surveys.
When designing a survey, the research needs to assess who to survey and how to breakdown overall survey response data into meaningful groups of respondents. Both assessments are based on demographic considerations. Continue reading →
At many tradeshows and seminars, we are frequently asked many common questions. A couple of our common questions include “What is Snap Survey Software?” and “How do you compare to those monkey surveys?” (That’s one of our favorites!) One common question in particular, however, is related to survey design – “Should demographic questions be included at the beginning or at the end of a survey?”
Many survey researchers will answer “Definitely at the beginning,” and others will say, “No, at the end is the best place.” Some may even suggest putting the most important demographic questions at the beginning and save the less important demographic questions for the end. Continue reading →