Develop Clear Research Objectives for Your Survey Research Project

A variety of problems can arise if research objectives are not clearly defined at the beginning stages of the survey research project. The very first thing the researcher should do is work with the research team or clients to clearly identify each research objective.

Research objectives consist of general descriptions describing the types and categories of information the researcher wants to obtain from the survey; from what target population; and an explanation of possible comparisons. Continue reading

6 Areas to Consider when Developing a Survey Project Plan

Why is it important to develop a plan for your online survey?

A survey begins when an individual or organization is challenged with a business problem and the existing data, if accessible, has inadequate data. At this moment, the survey researcher or survey research team will need to consider if the necessary data can be collected by administering a survey, and in what mode: paper survey, online survey, mobile survey, etc. If the requirements include: responses from a number of people; quick turnaround on results; and collect specific information to support a business decision, then an online survey is the most appropriate method of data collection.

A well-planned survey project plan will help focus your plan objectives, map your implementation, and prepare you for data analysis. Proper planning will result in an effective and efficient survey project plan. Gathering the data you need will allow you to focus on implementing well-supported business decisions.

A clearly devised survey project plan will answer the following questions:     Continue reading

Design Paper Surveys with Advanced Survey Software

Many Snap Surveys customers choose Snap Survey Software because it gives users the flexibility to run surveys in a range of modes, including: paper, scanning, online, PDA, kiosk, mobile, and phone. 

Depending upon your audience, paper surveys can prove more effective than online surveys for collecting responses. Administering paper surveys in conjunction with other survey modes can also help boost response rates, particularly if you need to target harder to reach communities or fulfill strict quotas. Snap Survey Software gives you the flexibility to find what works best for you

Are you stumped for ideas on where to start with your paper survey? Are you looking for some inspiration to create logical survey questions and eye-catching paper survey design ideas?  Take a look at some of our sample surveys below.   Continue reading

Survey Software – Top 12 Blog Posts

The New Year has brought some great content and useful information to the Snap Survey Software blog. Have you had time to keep up?

We have highlighted some great topics of interest, such as survey software, online surveys, new online survey software features, survey development tips, social media integration, and more…

5 Easy Tips to Improve Your Survey Response Rates

Online Survey Results: Is Social Media an Effective Tool for Small Business Marketing

US Government Agencies Can Purchase Survey Software from GSA Schedules

New AttachIt Feature Available in Online Survey Software

Avoid These 6 Email Subject Line Mistakes

7 Tips for Writing Great Email Subject Lines

Quick & Easy Resources to Pick a Subject Line

Need Some Ideas on Question Development and Online Survey Design?

Which is More Effective: Paper-Based Surveys or Online Surveys?

Mistakes You Should Avoid When Blogging

Engage Your Social Media Followers with Online Surveys

Use Social Networking to Promote Your Online Surveys

Follow our daily Snap Survey Software Blog for the latest news, information, interesting topics, tips, and updates. You can also view our archive of past blog topics in areas such as: survey research, survey development, data analysis, employee surveys, customer satisfaction surveys, healthcare surveys, course evaluations, and many more…  Click here

5 Easy Tips to Improve Your Survey Response Rates

Survey research is a valuable form of data collection for any sized business. Surveys can supply the data necessary to make informed business decisions. Whether it is conducting a consumer product survey for research & development, testing the effectiveness of your marketing campaigns, or collecting feedback about the services provided by your support staff – all results have a significant impact on strategic business decision making.

Continue reading

Snap Surveys US Utilizing SugarCRM to Enhance Customer Relations

Snap Surveys has installed SugarCRM’s Sugar Enterprise On-demand system to better manage the needs of Snap Survey Software customers.  

sugarcrm_logo_snap-survey-softwareWe chose SugarCRM for its power, flexibility, and ability to draw together the different elements of our business. We take pride in the quality and value our sales, support, training, and research services staff provide to our customers, and we look forward to enhancing communication, engaging even more efficiently, and building ever stronger relationships with our customers.

Snap Survey Software users can expect to see upcoming customer and technical support enhancements, which will better streamline our already notable communication with customers, from general  inquiries to advanced techincal support and training.

“Sugar has already made the support process even more efficient,” says Jay Arbelo, Manager of Technical Support & Services.” Once the customer support portal is integrated, we will be in a position to offer an even higher level of service to our customers.” 

Customers can expect to have access to the new customer support portal in the coming months. Stay tuned for more news on this exciting integration!

7 Tips for Writing Great Email Subject Lines


As with any survey invitation email campaign sent to a broad sample of respondents, survey researchers face a number of challenges – especially sent to those that have never heard of your company or are unaware of what you are trying to achieve from your survey research. Challenges including deliverability, open rates, and conversion rates – those conversions being the successful completion of your survey. Because of these challenges, it is an essential step in the survey research process to carefully plan an email invitation subject line that gets your respondents’ attention to open and complete your survey.

The best email subject lines are short, descriptive, and provide the respondent with a reason to open your survey invitation.  Unfortunately, all too often, the subject line is not well devised. To guide you along the way, here are 7 tips to consider when creating email subject lines.  Continue reading

Advanced Survey Statistics Available in Survey Software

Advanced survey software solutions, such as Snap Survey Software, include more robust and sophisticated analysis capabilities such as Significance Testing, t-Tests, and Confidence Intervals. Significance Testing provides a measure of how confident we are that the results obtained from the survey reflect the true pattern of responses in the population at large.

Below are some advanced statistical features. When searching for a survey software solution, these advanced analysis features should be available to you.  Continue reading

The Most Commonly Used Survey Statistics in Survey Research

Advanced survey software solutions such as Snap Survey Software include sophisticated analysis capabilities, for example, Summary Statistics, Descriptive Statistics, and Significance Testing. Summary Statistics reduce large amounts of information to a single figure, thereby allowing comparisons between two or more sets of data. Significance Testing provides a measure of how confident we are that the results obtained for the survey reflect the true pattern of response in the population at large. 

When you are searching for a survey software solution, be sure to thoroughly review the analysis capabilities. Below are some statistical features that should be included in any survey software package?  Continue reading

Tips to Maximize Your Survey Response Rates

The overall success of your survey depends greatly on a good quality response rate. The higher the response rate, the more representative the survey will be of the total population. Ideally, a higher than anticipated response rate will bring more assurance and reliability to the survey results. A higher response rate also allows more robust statistical calculations to be performed. In contrast, a response rate that falls short of the anticipated response rate may bring into question the dependability and representativeness of the survey data. Receiving a low response rate from your survey will skew the results due to response bias, as certain types of people are more likely to respond to surveys than others, so certain views may triumph.

By following these simple guidelines, you can considerably increase the number of respondents who complete your survey. Here are some actions you can take to maximize response rates.  Continue reading