The 4 Main Reasons to Conduct Surveys

Businesses and researchers across all industries conduct surveys to uncover answers to specific, important questions. These questions are varied, cover a diverse range of topics, and can be asked in multiple formats. Your questions should be strategically planned and structured in the best way possible in order to receive the most accurate data. When structuring your survey questions, consider the following:

  • The main goal of the survey
  • How you plan to apply the survey data
  • The decisions you will make as a result of the survey data

What are the 4 main reasons why businesses and researchers should conduct surveys?  Continue reading

Tips to Increase Online Survey Response Rates

When it comes to potential survey respondents, it’s important to remember that they possess no obligation to complete your online survey.  Consequently, respondents must be highly persuaded to complete your online survey.

When designing and structuring your online survey, keep the following 5 tips in mind in order to get the best survey response rates possible:  Continue reading

Advantages and Disadvantages of Customer Satisfaction Surveys

As we have discussed in recent Snap Survey Software blog posts, taking customer satisfaction into serious consideration is a key factor in developing a successful, lasting business.  If your company is not gathering customer feedback, you may be making strategic business decisions that are not in line with your customers’ interests, which could have a negative effect on your business.

The most efficient and economical way to measure customer satisfaction is to create customer satisfaction surveys with the help of a survey software solution. An advanced survey software solution can manage multi-mode survey research methods – produce the same survey in different formats;  including online surveys, email surveys, paper surveys, mobile surveys, kiosk surveys, and telephone surveys – depending on the best way to reach your customer base. Customer satisfaction surveys are designed to give you anonymous and unambiguous insight into your customers’ thoughts and perceptions of your products, services, programs, and your company as a whole, as well as information leading to what needs to be changed in order to retain lasting customer relationships.  Continue reading

How Do Respondents Answer Survey Questions?

When designing your online survey, you may assume that respondents understand each question the way in which each question is intended. It is also expected that respondents will answer questions with truthful and accurate responses.  If the answer is easily recalled by memory or if the answer can be easily answered, the likelihood of the respondent answering truthfully is much higher.  If a respondent cannot recall the information or cannot recall the answer to a question, they may still answer appropriately because the question was self-explanatory, asked in proper context, and gave the appropriate range of response choices – or, they may answer the question untruthfully in order to move forward in the survey.  Continue reading

Why Measure the Value of Customer Service?

Many companies realize that customer retention is extremely important. They recognize that losing valued, loyal customers is bad for the company’s long term revenue potential and overall success. Even though this is understood on a basic level, few companies – especially those companies providing a service – seem to misunderstand what losing a single customer can mean to the business.  Continue reading

Snap Survey Software Events, Trainings and Webinars

We have a lot going on here at Snap Surveys and we invite you to join us at an upcoming event, training, or webinar. Can’t make it? No problem. We have included a list of past webinars that you can access for free!

EVENTS

Learn about Snap Surveys’ Feedback Management Solutions at the AIR Forum 2012. This new solution provides a flexible and customizable platform for the creation and management of survey instruments with actionable reporting. We’ll demonstrate how to:

  • use automated templates with built-in “Smart Reporting” – modify reports to suit your needs and create your own.
  • drive continuous improvement with the use of both internal and external quality indicators for benchmarking and historical comparisons. Continue reading

Company Success Begins with Customer Satisfaction

One of the key factors of becoming a successful business and to secure a company’s longevity is to create a solid and loyal customer base. A solid customer base is your springboard for fostering new customers. Your current customers are essentially the “voice” of your products or services. Whether they are offering a product review, completing a customer satisfaction survey, or providing word-of-mouth feedback to potential customers, they are promoting your company’s products and services.  Because the voice of customers is so important to your company’s success, it is important to keep your customers satisfied.

So, how do you keep your customers satisfied? Let’s face it. Within each of your target markets there are many competing companies just like yours working toward the same goal. If you want your customers to continue to buy your products or services instead of switching to the competition, you must use advanced tools provided by an online survey software provider that will allow you to create effective customer satisfaction surveys to collect customer feedback. Feedback can be used to better shape your strategic business and marketing plans.  Continue reading

5 Key Messages in an Online Survey Introduction

As we have discussed in past Snap Survey Software blog posts, there are several tips to keep in mind when asking customers, clients, users, or partners to provide feedback for your online survey. You are inviting participants to spend their valuable time by providing you with meaningful feedback — and in most cases, without any tangible or immediate benefit to them for completing the online survey.

The best way to convince participants to spend 2, 5, 10, or even upwards of 15 to 20 minutes of their time to complete your online survey is to create an Introduction page describing the purpose of the survey; why you are soliciting their feedback; and explain participant privacy.

There are 5 key messages you want to convey to participants through your Introduction page.  Continue reading

Snap Survey Software Presenting at AIR Forum 2012

AIR_Forum_2012Come visit us at the Association for Institutional Research (AIR) Annual Forum held June 2 – 6, 2012 in New Orleans, LA. Snap Surveys is a Gold Level Sponsor of this great event. Come visit Snap Surveys staff at Booth #1!

You’re invited to attend our informative demonstration session titled Snap Surveys’ Feedback Solutions: Evaluations & Assessments. Learn how Snap Surveys’ Feedback Management Solutions provide a flexible and customizable platform for the creation and management of evaluation and assessment instruments with actionable reporting. We’ll demonstrate how to use Snap Surveys’ automated templates with built-in “Smart Reporting” – modify reports to suit your needs and create your own. We’ll also demonstrate how to drive continuous improvement with the use of both internal and external quality indicators for benchmarking and historical comparisons. Continue reading