Rating and Ranking Levels of Satisfaction in Your Survey

Satisfaction questions in your survey garner important information from your customer, employee, or student that may be critical in determining what products, services, or courses you are successfully providing and which may need improvement.   Rating levels of satisfaction is critical to a successful survey.  When designing your survey, levels of satisfaction may vary from “Not at all satisfied” to “Very Satisfied” or “Extremely Satisfied,” but the scale is not balanced in the same way as Performance or Expectation.  

In satisfaction questions, there is a scale of satisfaction but not an equivalent scale of dissatisfaction.

For example:  “Very Dissatisfied” to “Very Satisfied” does not seem to fit as well as “Not at all Satisfied” to “Very Satisfied.”

A possible scale is then: “Not at all Satisfied,” “Partly Satisfied,” “Satisfied,” “More than Satisfied,” “Very Satisfied,” numbering 1 to 5 as an interval scale. 

Rather than a Very Good to Very Poor rating, this set of rating scale survey questions looks at levels of satisfaction.

Understanding levels of satisfaction and how a respondent will rate it can ensure you more accurate satisfaction survey results.

Creating Satisfaction Surveys

Satisfaction surveys are easy to produce using Snap Survey Software. Snap helps you to design engaging questionnaires, which can be distributed as paper, online, mobile or kiosk surveys to reach your audience and gather constructive insights into satisfaction levels.

Learn about Satisfaction Surveys

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