QR codes may seem like yesterday’s news, but they are still holding strong for surveys
QR codes seemed to be everywhere a few years ago, right? The truth is, these 2D mobile barcodes are still being used by consumers to access coupons, download mobile apps, view product information, watch promotional videos, and more. But, more importantly – at least in our opinion – if you’ve “moved on” from QR Codes, you’re abandoning a very useful tool for surveys.
You might think that a QR code is dated technology; however, they are still holding strong when placed on a paper survey. Placing a QR code on a paper survey is an effective means for reaching more respondents, and increasing response rates. The QR code can direct a respondent to an online version of your survey, for immediate completion. Respondents can quickly scan the QR code with their Smartphone and easily access a mobile optimized version of your online survey, ready for immediate completion. Continue reading →
What are the top 10 most visited blog posts on the Snap Surveys blog?
From information on different types of research methods and the benefits of survey research, to the importance of increasing response rates and collecting quality feedback – our Snap Surveys blog provides a wealth of knowledge.
Want to increase your survey response rates? Follow this helpful advice.
The success of your survey depends greatly on a good response rate. The higher the response rate, the more representative of the total population. Ideally, a higher than anticipated response rate will bring more assurance and reliability to the survey results. A higher response rate also allows more robust statistical calculations to be performed. In contrast, a response rate that falls short of anticipation may bring into question the dependability of the survey data. Receiving a low response rate from your survey will skew the results due to response bias, as certain types of respondents are more likely to respond to surveys than others, so certain views may triumph.
Want to increase your response rates? Here are 25 tips you can use to increase your survey response rates.
Keep your survey short, covering only the topics you need to satisfy the objectives of your research. Don’t overload the survey with unnecessary questions. Keep the goal of your survey in mind when creating your questions.
Send an email notification notifying participants that they will be receiving your survey, and to be on the lookout for its arrival. Explain how you value their feedback and appreciate their time to complete the survey.
Explain to respondents what the purpose of the research is and how their valuable feedback will be used.
Be considerate of respondents’ time. Let them know how long the survey will take to complete.
Speaking of time, show a progress bar. Respondents want to know how much longer the survey will take.
Change the ‘From’ name in the email invitation to an actual person. Allow respondents to respond to that person with questions.
Double check that all links are working correctly in the email invitation.
Send 1 or 2 quick email reminders to those that have not completed the survey.
Optimize your surveys for all devices – from desktop PCs to mobile devices with various screen sizes.
Check on the usability of your survey. Is it easy to access and complete?
Check on the question wording. Is each question easy to comprehend?
Use survey logic such as randomization to show more relevant questions or relevant options within questions.
Use piping logic to feed any answer from a previous question into any subsequent question or text area.
Don’t ask questions that you already have answers to. If you must ask them, take the database of answers from the previously gathered information and set-up a database link to pre-populate the information into the survey questions.
Don’t use random jargon or abbreviations that respondents don’t understand.
When working in market research, get to know your survey terminology
Whether you are a seasoned market researcher with extensive knowledge of survey methodology, a beginner designing your first survey, or a new market research analyst, some of the terminology used can be a little confusing and it takes some time to comprehend. Here are some commonly used survey research terms and their definitions. Continue reading →
Snap Surveys guest blogger Gary Austin of Austin Research explores using the principles of Universal Design for surveys
An American architect, product designer, and educator named Ron Mace originally coined the term “universal design”. It describes the concept of designing products and the built environment to be aesthetic and usable to the greatest extent possible for everyone, regardless of their age, ability, or status in life.
A widespread example of universal design is the dropped kerb (i.e. vehicle access crossings or crossovers). Dropped kerbs were designed for wheelchair users, but are used by all kinds of people including those with shopping trolleys (shopping carts, for you U.S. folks) or kids on bikes or scooters. The original design process focused on a disregarded group of people, but something better was created for everyone. Continue reading →