QR Codes: Still Strong for Multi-Mode Survey Administration

QR codes may seem like yesterday’s news, but they are still holding strong for surveys

QR codes seemed to be everywhere a few years ago, right? The truth is, these 2D mobile barcodes are still being used by consumers to access coupons, download mobile apps, view product information, watch promotional videos, and more. But, more importantly – at least in our opinion – if you’ve “moved on” from QR Codes, you’re abandoning a very useful tool for surveys.

QR Code Generator

QR Code

You might think that a QR code is dated technology; however, they are still holding strong when placed on a paper survey. Placing a QR code on a paper survey is an effective means for reaching more respondents, and increasing response rates. The QR code can direct a respondent to an online version of your survey, for immediate completion. Respondents can quickly scan the QR code with their Smartphone and easily access a mobile optimized version of your online survey, ready for immediate completion.  Continue reading

Top 10 Most Popular Snap Surveys Blog Posts

What are the top 10 most visited blog posts on the Snap Surveys blog?

From information on different types of research methods and the benefits of survey research, to the importance of increasing response rates and collecting quality feedback – our Snap Surveys blog provides a wealth of knowledge.

Here are the top 10 most popular blogs posts:

Difference Between Qualitative Research vs. Quantitative Research

5 Examples of Survey Demographic Questions

7 Most Common Mistakes in Customer Feedback, #3 Using Only One Channel

5 Reasons Why Feedback is Important

Advantages and Disadvantages of Face-to-Face Data Collection Continue reading

Increase the Reliability of Survey Answers: Question Wording

Wording is an important aspect of the survey design process in order to increase the reliability of survey answers

In order to provide a consistent data collection experience for all survey respondents, a good question has to have the following two properties:

  1. The question means the same thing to every respondent.
  2. The kinds of answers that constitute an appropriate response to the question are communicated consistently to all respondents.

Continue reading

25 Tips to Increase Online Survey Response Rates

Want to increase your survey response rates? Follow this helpful advice.

7K0A0664The success of your survey depends greatly on a good response rate. The higher the response rate, the more representative of the total population. Ideally, a higher than anticipated response rate will bring more assurance and reliability to the survey results. A higher response rate also allows more robust statistical calculations to be performed. In contrast, a response rate that falls short of anticipation may bring into question the dependability of the survey data. Receiving a low response rate from your survey will skew the results due to response bias, as certain types of respondents are more likely to respond to surveys than others, so certain views may triumph.

Want to increase your response rates? Here are 25 tips you can use to increase your survey response rates.

  1. Keep your survey short, covering only the topics you need to satisfy the objectives of your research. Don’t overload the survey with unnecessary questions. Keep the goal of your survey in mind when creating your questions.
  2. Send an email notification notifying participants that they will be receiving your survey, and to be on the lookout for its arrival. Explain how you value their feedback and appreciate their time to complete the survey.
  3. Explain to respondents what the purpose of the research is and how their valuable feedback will be used.
  4. Be considerate of respondents’ time. Let them know how long the survey will take to complete.
  5. Speaking of time, show a progress bar. Respondents want to know how much longer the survey will take.
  6. Use a powerful subject line in the email invitation.
  7. Change the ‘From’ name in the email invitation to an actual person. Allow respondents to respond to that person with questions.
  8. Double check that all links are working correctly in the email invitation.
  9. Send 1 or 2 quick email reminders to those that have not completed the survey.
  10. Optimize your surveys for all devices – from desktop PCs to mobile devices with various screen sizes.
  11. Check on the usability of your survey. Is it easy to access and complete?
  12. Check on the question wording. Is each question easy to comprehend?
  13. Use survey logic such as randomization to show more relevant questions or relevant options within questions.
  14. Use piping logic to feed any answer from a previous question into any subsequent question or text area.
  15. Don’t ask questions that you already have answers to. If you must ask them, take the database of answers from the previously gathered information and set-up a database link to pre-populate the information into the survey questions.
  16. Don’t use random jargon or abbreviations that respondents don’t understand.
  17. Consider using more interactive and engaging question styles like rating scales and sliders.
  18. Provide an open-ended question so respondents can share open comments.
  19. But, don’t ask too many open-ended questions. They take longer to complete.
  20. Check the format and flow of the survey. Does the sequence of questions make sense?
  21. Increase the frequency of your surveys. Survey repetition gets your participants to recognize your brand.
  22. Decrease the number of one-off surveys and focus on surveys that collect data that is inline with your goals. Too many surveys may deter your participants.
  23. Offer an incentive. Incentive examples include a coupon or discount, an entry for a prize drawing, or copies of the final research report.
  24. Brand your survey. Participants want to see that the survey is coming from a reputable brand.
  25. Consider conducting your survey anonymously. Participants appreciate anonymity especially when sensitive data is being transferred.

What else would you add to this list?  Leave a comment below.

Market Research: Get To Know Your Survey Terminology

When working in market research, get to know your survey terminology

multi-mode-surveyWhether you are a seasoned market researcher with extensive knowledge of survey methodology, a beginner designing your first survey, or a new market research analyst, some of the terminology used can be a little confusing and it takes some time to comprehend. Here are some commonly used survey research terms and their definitions. Continue reading

Using the Principles of Universal Design for Surveys

Snap Surveys guest blogger Gary Austin of Austin Research explores using the principles of Universal Design for surveys

Gary Austin quote _universal designAn American architect, product designer, and educator named Ron Mace originally coined the term “universal design”. It describes the concept of designing products and the built environment to be aesthetic and usable to the greatest extent possible for everyone, regardless of their age, ability, or status in life.

A widespread example of universal design is the dropped kerb (i.e. vehicle access crossings or crossovers). Dropped kerbs were designed for wheelchair users, but are used by all kinds of people including those with shopping trolleys (shopping carts, for you U.S. folks) or kids on bikes or scooters. The original design process focused on a disregarded group of people, but something better was created for everyone. Continue reading

Did You Know: Where Did My Survey Files Go?

Question: I was working on a survey in Snap Survey Software. Where did my files go?

On occasion, Snap Tech Support will receive an inquiry about missing survey files. But they are, in fact, not missing at all!

1. When you open Snap Professional on your desktop and there are no surveys shown:

Image1

Continue reading

New Worksheet: Show Survey Questions Using Clickable Images

Access our helpful new worksheet to learn how you can show survey questions using clickable images

clickable image question2Engage respondents and increase response rates by using clickable images instead of the usual check boxes.

You can make your questions more appealing by using interactive designs. Snap Survey Software allows you to present coded questions as clickable images. Continue reading