Tips to Avoid Spam Filters When Sending Online Surveys

When managing the administration of online surveys, it’s important to take spam filters into consideration. Why? Spam detection systems use a scoring system to evaluate how likely an email message is to be spam. One of the scores is often based on how many other emails have been received with the same content and this score will increase as further copies are received. At a certain point, this score will reach a trigger value and the recipients’ email system will choose how to manage that message. This can be to either mark the message as spam or reject it.

There are also limitations to delivery rates imposed by recipient mail servers. Exceeding these limitations results in a practice referred to as throttling. Throttling in terms of email means that a recipient mail server has accepted all the mail it is willing to accept from Snap WebHost survey management system for a certain period of time.

Each email provider’s system will use different settings and these are not published as making the information public would undermine the reliability of spam detection. As such, any advice given on how to avoid spam filters will never be infallible.

Make sure your subscribers have double-opted-in to receive your emails. Double-opt in means you know that the email address has been typed correctly and is a genuine address.  It also gives you an opportunity to ask recipients to add your email address to their address book.

Here are some tips to help you avoid spam filters. Continue reading →