GDPR – The New Normality and the Impact on the Survey Marketplace

What inspired us to develop a GDPR compliance tool for survey authors

So, the “GDPR Day” has come and gone, the world hasn’t ended, and I’m still getting emails from people I expect to (and a few that I don’t), but many seem to be privacy policy updates and I can always unsubscribe.

Some cookie alert and privacy messages seem a little more sophisticated than before but, in many respects, the new GDPR world doesn’t feel much different to the pre-GDPR world right now. A friend recently suggested that the GDPR is the Twenty-teens (“Tweenies”?) equivalent of the Millennium bug, i.e. a monumental amount of preparation and fuss then nothing happened! Continue reading

Turn Leads into Customers With Follow-up Surveys

Successfully Qualify Leads and Turn them into Customers

Marketers know that sales conversions are dependent on how well the marketing and sales teams work together to nurture leads throughout the buyer’s journey. From the moment a website visitor completes a web form, to the time they participate in a sales demo, to the time they become a new customer,  that lead needs to be nurtured and refined throughout every step of the buyer’s journey.

As we all know, leads don’t turn into customers instantly (bummer!). You have to warm up a lead first, and methodically build a relationship with them before they will be ready to purchase. One way to learn more about your leads is to conduct a lead follow-up survey. A lead follow-up survey is a great way to better qualify your new leads and learn more about the information they want to receive throughout their individualized buyer’s journey. If done properly, lead follow-up surveys can prove to be a very valuable B2B sales tool. Here’s how you can include a lead follow-up survey in your everyday business practices. Continue reading

Helpful Tip: Avoid Spam Filters When Sending Online Surveys

Tips to Avoid Spam Filters When Sending Online Surveys

When managing the administration of online surveys, it’s important to take spam filters into consideration. Why? Spam detection systems use a scoring system to evaluate how likely an email message is to be spam. One of the scores is often based on how many other emails have been received with the same content and this score will increase as further copies are received. At a certain point, this score will reach a trigger value and the recipients’ email system will choose how to manage that message. This can be to either mark the message as spam or reject it.

There are also limitations to delivery rates imposed by recipient mail servers. Exceeding these limitations results in a practice referred to as throttling. Throttling in terms of email means that a recipient mail server has accepted all the mail it is willing to accept from Snap WebHost survey management system for a certain period of time.

Each email provider’s system will use different settings and these are not published as making the information public would undermine the reliability of spam detection. As such, any advice given on how to avoid spam filters will never be infallible.

Make sure your subscribers have double-opted-in to receive your emails. Double-opt in means you know that the email address has been typed correctly and is a genuine address.  It also gives you an opportunity to ask recipients to add your email address to their address book.

Here are some tips to help you avoid spam filters. Continue reading

QR Codes: Still Strong for Multi-Mode Survey Administration

QR codes may seem like yesterday’s news, but they are still holding strong for surveys

QR codes seemed to be everywhere a few years ago, right? The truth is, these 2D mobile barcodes are still being used by consumers to access coupons, download mobile apps, view product information, watch promotional videos, and more. But, more importantly – at least in our opinion – if you’ve “moved on” from QR Codes, you’re abandoning a very useful tool for surveys.

QR Code Generator

QR Code

You might think that a QR code is dated technology; however, they are still holding strong when placed on a paper survey. Placing a QR code on a paper survey is an effective means for reaching more respondents, and increasing response rates. The QR code can direct a respondent to an online version of your survey, for immediate completion. Respondents can quickly scan the QR code with their Smartphone and easily access a mobile optimized version of your online survey, ready for immediate completion.  Continue reading

New To Snap WebHost Online Survey Management

What’s new in Snap WebHost? Enhanced password security, options to search, sort, and manage your online surveys, and more…

We have added some great new features to Snap WebHost, our online survey management system – providing online surveys and mobile interviewing managed through one easy to use online subscription service.

sort surveys into foldersAs part of our ongoing efforts to maintain the highest standards of security, we’ve strengthened the complexity rules for new and changed passwords. We’ve also added folders for you to organize your surveys, for example, by project or date, plus search and sort options to help you easily find the survey project you’re looking for.

What's New in Snap WebHost?

 

45 Words & Phrases to Avoid in Email Subject Lines

Learn the 45 words & phrases you should avoid in Email Subject Lines

Email in InboxWith any online survey email invitation, survey researchers face a number of challenges. It is especially challenging to send a survey to participants who have never heard of your company or are unaware of what you are trying to achieve from your survey research. Challenges include deliverability, open rates, and conversion rates (the successful completion of your survey). Because of these challenges, it is an essential step in the survey research process to carefully plan an email invitation subject line that passes through spam filters, seizes participants’ attention and persuades them to open the questionnaire, and submit completed responses. Continue reading

Snap WebHost for Survey Management: Our Servers or Yours?

Easily manage your Snap surveys on our secure servers or yours with Snap WebHost

Snap-WebHostTake a look at the unique features of Snap WebHost, Snap Surveys’ online survey management and reporting system. Access to a Snap WebHost subscription enables users to easily upload and administer online surveys, create email invitations and reminders, manage data collection, and create real-time analysis and reports.

Snap WebHost has many advanced features, including:

  • Collect partial response data
  • Track multiple iterations of a survey
  • Seed responses from a database
  • Use patterns to validate open-ended questions
  • Check values of open-ended questions
  • Share real-time analysis and reports with individual clients and stakeholders

Continue reading

How Do You Get Survey Respondents to Provide Personal Information?

Personal data security and privacy is a hot topic, especially in today’s data-driven research environment.

anonymous-survey-personal-dataSurvey data is very important and helps businesses and organizations make informed, evidence-based decisions. As a survey researcher, you would like to ask many questions in a survey and collect as much data as possible, but it is becoming increasingly difficult to collect data. You may provide a well-designed survey, but not all respondents have the time or interested in completing your survey. A big issue could be that respondents don’t want to answer questions that ask for personal or sensitive information. If your company is trying to acquire personal information, you need to do so carefully and skillfully. Asking for personal data the wrong way can increase dropout rates dramatically.  Continue reading

New Worksheet: Using Geolocation in Surveys to Track Location

Access our new, helpful worksheet to learn how to use geolocation in your online surveys and ready for mobile devices.

Capturing a respondent’s location is useful if you are creating an online survey with Snap WebHost edition that is to be completed on a mobile device, or a mobile survey for Snap Mobile Anywhere. The survey must be running on a device which can capture geolocation information, (such as a GPS-enabled tablet).

geoloc-Snap-Surveys

Location data is only available in Snap WebHost and Snap Mobile Anywhere editions. It’s stored in the ID.location variable in WGS84 (World Geodetic System) format. You can extract the separate elements of the location data by using the system patterns provided.

We have developed a worksheet describing how you can add the respondent’s location to a Snap Mobile Anywhere or a Snap WebHost survey. It assumes that the survey will run on a GPS-enabled phone or tablet (Global Positioning System). This worksheet also includes an example of how you can extract valid location data for analysis.

Summary of worksheet steps

  • Step 1: Enable geolocation in your survey
  • Step 2: Configure how accurate the data is
  • Step 3: Publish the survey and prepare it for interviewers
  • Example of extracting the data for analysis

View this worksheet

The Role of Images in Online Surveys

What is the role of images in online surveys? Produce interactive online surveys that engage with respondents and produce higher response rates.

Research conducted by Snap Surveys determined that respondents are more engaged with the subject of an online survey when questions are presented in a colorful and interactive way. The use of images in interactive questions is an effective way to engage with respondents in online research, and produce higher response rates. Why? Interactive questions play a powerful role in online research, similar in ways that images are used in other forms of creative communication – to communicate ideas, engage, entertain, and to trigger thoughts, actions, and even memory.

Interactive questions are a visual and engaging alternative to check boxes, with responses given by clicking directly on the image, as indicated below.

Interactive-questions-survey-software Continue reading