Engage with you customers by administering your online surveys through social media
Listen: Monitor topics of interest to your social community. There are a variety of reasons to utilize online surveys in social media, including: conduct product market research, identify current market trends, profile customers, conduct opinion polls, and more.
Expand: By expanding your number of social network followers, you are also producing your own survey panel. Developing a strong social network of followers across different social media channels is similar to developing your own sample or survey panel. As your number of followers grows, so does your survey panel. All of your social followers are potential responders, and they all have a genuine interest in your business. With continued participation and interaction, you continue to earn their trust.
Test: Interact with your social network by sharing one-question online polls to test how your followers respond. Manage that feedback to build a plan for the design and development of future one-question polls and online surveys.
Ask: Engage with your social media followers. Ask your followers for ideas on survey topics. If you have a generic online survey (one where you have no defined target audience), ask your followers to share your online survey to their social followers.
Recognize: Recognize your followers that have shared survey topics, ideas, or suggestions, and those that have assisted by sharing your surveys with their followers. People appreciate being recognized for their contributions.
Promote: If your social followers are willing to contribute ideas and share your online survey with their followers, they are likely to share the results of your online survey. Consider offering your social followers an incentive for promoting survey results. Example: Offer an advanced review of the survey results before they are shared with the public; a free white paper; discounted or free admission to a webinar; or entry into a raffle. All options are low-cost incentives, which can add up to a big return to your followers.