Use Online Survey Software as a Tool for Market Research
Conducting surveys is one of the most common and effective market research methods. Surveys help researchers understand their current markets better and to develop strategies to remain viable in their markets, as well as find the best ways to enter new or emerging markets. However, administering market research doesn’t have to be an intricate and time-consuming process.
With online survey software, business can easily design and administer market research studies in a manner that is efficient and precise, yet with easy-to-use features. With advanced online survey software, businesses can also collect data and conduct advanced analysis, all in one simple system. There is no need to export data. Advanced online survey software can easily handle everything from design to analysis and reporting. Continue reading
Use interlocking quotas to limit responses in online surveys
In our how-to blog on Friday, January 11, Snap Survey Software How-to: Limit the Number of Respondents in an Online Survey we discussed times when a specified sample of Snap WebHost online survey respondents is required. For example, you may wish to limit the numbers of males and females completing your online surveys, or limit the numbers in each age group. For this, you can simply set-up a quota. Quotas may be used to limit the number of respondents in identified categories in a single question.
We have developed a subsequent worksheet where we describe how to limit the number of respondents in a Snap WebHost online survey in multiple categories, for example, by gender and age. This is known as an interlocking quota. Continue reading
Proper online survey length for higher response rates
Streamlined online surveys are more efficient and yield higher response rates. The shorter the online survey, the more likely your survey respondents are to complete it. The length of your online survey depends on many factors. Ultimately, the length of your survey is based on the number of relevant questions asked and the optimal length that will persuade someone to respond. Bear in mind that using extra questions may have an effect on response rates, so only develop questions that are pertinent to your survey research objectives.
Here are 3 ways to shorten surveys
1. Use Routing to limit what questions are displayed in an online survey
Routing allows you to display questions depending on respondents’ previous answers. In Snap Survey Software, there are three types of Routing:
- Conditionally Ask Question. This only displays a question if certain conditions are met, e.g. if the respondent has given specific answers to one or more previous questions.
- Goto On Answer. This moves a respondent through the survey depending which answer is selected. It’s normally used to jump sections of a survey according to the response to a single-response question.
- Goto After Question. This moves respondents through the survey after a question has been answered. It’s normally used to jump irrelevant sections of a questionnaire.
View a worksheet on how to use Routing to limit the grid questions displayed.
Use quotas in Snap Survey Software to limit the number of respondents in an online survey
There may be times when a specified sample of online survey respondents is required. In this instance, quotas may be used to limit the number of respondents in identified categories. For example, to limit the numbers of males and females completing your online survey, or to limit the numbers in each age group, you can simply set-up a quota.
Once the quota has been reached, further respondents will be routed to the end of the survey. It is recommended that questions used by the quota are placed as close to the beginning of the survey as possible to avoid unnecessary questions be asked. Continue reading
Why conduct online surveys with survey software? Here are 5 reasons.
Advanced online survey software has been designed to help users design and administer online surveys that can:
1. Cost-effectively develop and send multiple online surveys, or send multiple versions of an online survey
With online survey software, you have the ability to edit online surveys quickly and simply. Snap Survey Software offers built-in questions in the form of SurveyPak libraries give users easy access to many pre-written questions. SurveyPak libraries contain frequently used questions that can be copied directly into a survey, avoiding the need to develop the question from scratch. You can then edit the question within the survey. With any advanced online survey software solution, you can also send multiple versions of your survey, depending on what you want to discover or who you want to target. Continue reading
10 Great Tips for Administering Online Surveys
- Create a good first impression on the survey email invitation or introduction on the survey’s website. Avoid bulk-emailing programs if possible, unless they use identified email addresses.
- Give the survey a short, clear title. A comprehensible survey title will provide more impact to a respondent and give your online survey credibility.
- Be clear in your survey instructions on how to properly complete the online survey. Use short, direct sentences with simple vocabulary.
- Place non-threatening and interesting survey questions first. It will encourage respondents to continue on and complete the entire online survey. Continue reading
Choose the Best Sample Size with These 5 Great Tips
When planning your online survey you will want to consider these five tips for selecting your sample size. Reviewing these five important questions will guide you in determining the right sample method for your online survey.
1.) Diversity of Target Population. Is your group of respondents in your online survey diverse or similar? The larger the diversity, the larger the sample size should be.
2.) Degree of Precision. How precise do you need your online survey to be? If you are interested in percentage figures for your target population, do you want estimates based on the respondent sample to be within 2% or within 5% of the true respondent population figures? The higher the precision requirement, the larger the sample size needs to be. Continue reading
Use routing to limit what questions are displayed in an online survey
Our latest worksheet for Snap Survey Software users describes how to set-up a satisfaction survey where respondents select items to rate from a multi-choice list. The associated rating question is only displayed for the selected item. This is done using simple routing.
Routing allows you to display questions depending on respondents’ previous answers. There are three types of routing:
1. Conditionally Ask Question. This only displays a question if certain conditions are met, e.g. if the respondent has given specific answers to one or more previous questions.
2. Goto On Answer. This moves a respondent through the survey depending which answer is selected. It’s normally used to jump sections of a survey according to the response to a single-response question. Continue reading
How do you use survey software for progress reporting?
When it comes to survey software, we invite you to think “outside the box.” Many don’t realize that survey software isn’t just for advanced survey research. While many researchers across an array of industries (such as in healthcare, education, and market research) use survey software as their main data collection tool, it actually has many uses beyond just survey research. There are a variety of benefits for using survey software in other ways. One example is using it to produce business project status reports. Continue reading
What are the 10 Issues to Consider when Designing Online Surveys, Post 1 of 10
The sudden arrival of so many online survey solutions and various online survey tools has created the false impression that anyone can write a good quality survey. How hard can it be, right? The reality is, there are many important practical issues to consider when designing an online survey to ensure you collect the highest quality data possible.
Throughout this blog series, we will cover the 10 issues that arise in online survey design.
Issue #1: Data collection method
The method in which you conduct your survey can have a significant impact on the feedback you receive. Some questions may draw different answers if asked in a paper survey, an online survey, or in a telephone and face-to-face interview. In online surveys, paper surveys, or mobile surveys, visual design elements have a major impact on how questions are read and interpreted by survey respondents. In telephone or face-to-face interviews, words are given more importance because of the conversational format. When designing an online survey or mobile survey, be aware of the types of questions you are asking, and ensure that they are in-line with your method of online data collection.
Helpful resource: Improve Online Surveys through Customized Survey Design Features