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Product Awareness Survey Template

A Product Awareness Survey is a market research tool designed to measure how familiar a target audience is with a specific product, service, or brand.

Key Benefits

The data collected from these surveys is vital for guiding marketing strategy:

  • Measures Marketing Campaign Effectiveness
  • Guides Advertising Budget Allocation
  • Identifies Target Audience Gaps
  • Establishes Brand Visibility Baseline
  • Informs Product Launch Messaging

Our 10-question Product Awareness template helps you measure how well-positioned your products are in the public’s consciousness. Find out what industry the participant works in, if they had heard of you before, how they would describe your product, how familiar they are with its capabilities, if they have ever used it, and if they would recommend it. Includes open-ended questions for additional feedback. Helping to establish brand visibility and informing product-launch messaging.

Use this template
Number of questions:
10

Questions used in this template

Product Awareness Survey

Please take a few minutes to complete our survey. We hope to gauge awareness and gather feedback about our product.

Before we start…

In which industry do you currently work?

Awareness

Q1. Had you heard of [Your Product Name] before taking this survey?

  1. Yes
  2. No

Q2. How did you hear about [Your Product Name]? (Select all that apply)

  1. Social Media
  2. Online Advertisement
  3. Word of Mouth
  4. Search Engine
  5. Other (please specify):

Q3. On a scale of 1 to 5, how familiar are you with the features and capabilities of [Your Product Name]?
(1 = Not familiar at all, 5 = Very familiar)

  1. 1
  2. 2
  3. 3
  4. 4
  5. 5

Q4. Which of the following words would you use to describe [Your Product Name]? (Select all that apply)

  1. Innovative
  2. Reliable
  3. User-friendly
  4. Affordable
  5. High-quality
  6. Other (please specify):

Product Use

Q5. Have you ever used [Your Product Name]?

  1. Yes
  2. No

Q5a. If yes, on a scale of 1 to 5, please rate your overall satisfaction with [Your Product Name]:
(1 = Not very satisfied at all, 5 = Extremely satisfied)

  1. 1
  2. 2
  3. 3
  4. 4
  5. 5

Q5b. If you have not used [Your Product Name], what is the main reason?

  1. Lack of awareness
  2. Cost
  3. Not applicable to my needs
  4. Prefer competitors’ products
  5. Other (please give further information):

Suggestions for Improvements

Q6. What improvements or additional features would you like to see in [Your Product Name]?

(Please specify below)

Q7. On a scale of 1 to 5, how likely are you to recommend [Your Product Name] to a friend or colleague?
(1 = Would not recommend at all, 5 = Definitely recommend)

  1. 1
  2. 2
  3. 3
  4. 4
  5. 5

Q8. Do you have any other comments, suggestions, or feedback regarding [Your Product Name]?

(Please specify below)

About You

Q9. What is your age?

  1. Under 18
  2. 18 to 24
  3. 25 to 34
  4. 35 to 44
  5. 45 to 54
  6. 55 to 64
  7. 65+

Q10. How do you identify?

  1. Male
  2. Female
  3. Transgender
  4. Non-binary
  5. I describe myself in another way (please specify):
  6. Prefer not to answer

Thank you for your time and feedback.

Stay tuned for updates and improvements to [Your Product Name].