NPS Survey Template

The NPS Survey is a short, strategic tool designed to measure customer loyalty and predict long-term business growth.

It is centered around a single question: “How likely are you to recommend [Company Name] to a friend or colleague?” Responses on a 0–10 scale categorize customers into Promoters (9-10), Passives (7-8), and Detractors (0-6). The final NPS score is calculated by subtracting the percentage of Detractors from the percentage of Promoters, resulting in a number between -100 and +100.

Key Benefits

The data collected from these surveys is vital for strategic planning and growth:

• Measures Customer Loyalty and Advocacy
• Predicts Future Business Growth
• Provides an Industry Benchmarking Standard
• Identifies Customers for Quick Service Recovery
• Gathers Qualitative Feedback on the “Why”