Sophisticated Skip Logic and Survey Branching

In this webinar, Nathan introduces how skip logic and survey branching—also called routing—can improve data quality and participant experience in Snap XMP. He demonstrates how these features guide users through surveys efficiently, helping them avoid irrelevant questions while personalising their path based on responses. This not only reduces drop-off rates but also simplifies analysis by keeping everything within a single, flexible survey structure. Through a range of examples—including dynamic pop-ups, conditional feedback, ranking systems, input validation, and logic-based routing—Nathan shows how these tools can enhance clarity, reduce frustration, and streamline data collection for both respondents and researchers.