Sending SMS Survey Invitations

Hundreds of emails are sent and received every day, which means there’s a good chance that your email survey invitations get lost in cluttered inboxes. SMS survey invitations can be a better way of reaching your audience anywhere, at any time, and catching their attention immediately.

Research has found that 90% of SMS messages will be read within three minutes of being received, and 98% are read by the end of the day. For email, the average open rate is 24.88%. Delivering a survey invitation by SMS could help to increase response rates and engagement with the survey, if it’s done in the right way.

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Does Survey Mode Have An Impact On Survey Response Rates?

Does the survey mode you choose have an impact on survey response rates?

survey-respondentsDoes the survey mode you choose to distribute your questionnaire – online survey, mobile survey, paper survey, kiosk survey, or one-on-one interview – have an impact on survey respondents, and ultimately, survey response rates?  How about using a combination of survey modes (i.e. mixed-mode, multiple-mode)? The answer is yes.

It can be very difficult to estimate the level of survey participation as response rates vary depending on a wide variety of factors. For example, survey design, survey length, question wording, and preferred survey mode can all impact response rates.

Let’s focus on survey mode. Your response rates will weigh heavily on your desired audience demographics (age, location, gender, etc.). But, if you take the time to identify these factors, you can take action to improve your response rates by identifying the survey mode(s) that will best reach your audience – giving you more statistically relevant data. Continue reading

The Great Debate: Paper Surveys vs. Online Surveys

Paper surveys vs. online surveys. What’s your opinion?

multi-mode-survey-softwareSince the rise in popularity of online surveys, the questions still remains, are online surveys better than paper surveys?

Many businesses have shifted some, if not all of their surveys to online platforms, ready for completion on online or mobile devices. For some organizations, however, the decision to shift is a difficult one to make. Some target populations may not be receptive to online surveys, making the transition a difficult decision. Are online surveys superior to paper surveys in terms of both speed and cost-efficiency? The debate between which is more effective continues.

How does each mode of survey research fare in your market? Can your research remain valid if you switch to one mode of survey research, but leave the other behind?  Take into consideration the following factors:  Continue reading

Snap WebHost for Survey Management: Our Servers or Yours?

Easily manage your Snap surveys on our secure servers or yours with Snap WebHost

Snap-WebHostTake a look at the unique features of Snap WebHost, Snap Surveys’ online survey management and reporting system. Access to a Snap WebHost subscription enables users to easily upload and administer online surveys, create email invitations and reminders, manage data collection, and create real-time analysis and reports.

Snap WebHost has many advanced features, including:

  • Collect partial response data
  • Track multiple iterations of a survey
  • Seed responses from a database
  • Use patterns to validate open-ended questions
  • Check values of open-ended questions
  • Share real-time analysis and reports with individual clients and stakeholders

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Paper Surveys: Alive and Well!

Paper Surveys may seem like a thing of the past, but they are certainly alive and well. Consider survey software that allows you to conduct all modes of survey research to increase response rates.

Spaper-surveys-survey-softwarenap Surveys customers choose Snap Survey Software because it gives users the flexibility to run surveys in a range of survey modes, including: paper, paper for scanning, online, mobile, tablet, and kiosk. Depending upon your audience and administration limitations, paper surveys can prove more effective than online surveys for collecting feedback.

Administering paper surveys in conjunction with other survey modes can help boost response rates, particularly if you need to target harder to reach communities or fulfill strict respondent quotas. Snap Survey Software gives you the flexibility to gather and manage feedback based on your individual or organizational needs, as well as the needs of your respondents.  Continue reading

Free Interactive Online Tutorial for Snap Mobile Anywhere

Access a new online tutorial that walks you through the features of Snap Mobile Anywhere for mobile interviewing

This new interactive tutorial will guide you through the entire process, from creating your first survey to collecting replies using the Snap Mobile Anywhere app. And best of all, it’s a free resource just for you!

eLearning_mobile anywhereThis tutorial will show you how to:

  • Create a survey for mobile devices and kiosks
  • Upload the survey to Snap WebHost for hosting and feedback management
  • Collect replies using the Snap Mobile Anywhere app
  • View a summary of survey results

View the Tutorial

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Tractivity Benefits from Snap Mobile Survey Technology

Snap Surveys partner, Tractivity software from RE:SYSTEMS, has been selected by London Resort Company Holdings (LRCH) to manage the public consultation and stakeholder engagement process for the London Paramount Entertainment Resort.

Snap Surveys has partnered with Tractivity, a leading cloud-based software for Customer Relationship Management (CRM), stakeholder engagement, and inquiry handling, to provide customers with seamless survey feedback management and reporting. Surveys can now be created and managed using Snap’s advanced Snap WebHost online and mobile survey management system. Responses are then integrated into Tractivity for reporting and analysis.

“…Using the Snap Surveys functionality, which is fully integrated into Tractivity, all public responses, engagement, dialogue and enquiries have been collated in one central place and reports generated and analyzed.” Source: Tractivity System is Paramount in Public Consultation Process

Mark Rutter, Head of Tractivity at RE:SYSTEMS was quoted in an article released by the company. Mark says, “We are delighted that the London Paramount project has been the first client to benefit from our partnership with Snap Surveys through full integration with Tractivity software, saving the client valuable time and resources in collating all data and communications together.”  Continue reading

Advantages and Disadvantages of Face-to-Face Data Collection

Take a look at the advantages and disadvantages of the face-to-face data collection method

face-to-face-questionnaireAs with any research project, data collection is incredibly important. However, several aspects come into play in the data collection process. The three most crucial aspects include: the cost of the selected data collection method; the accuracy of data collected; and the efficiency of data collection.

Despite the rise in popularity of online and mobile surveys, face-to-face (in-person) interviews still remain a popular data collection method. A face-to-face interview method provides advantages over other data collection methods. They include:  Continue reading