Conduct a New Product Market Research Survey in 8 Steps
New product market research surveys are used to collect consumer feedback about a new product or a new product concept. The product can be anything from a household item such as food or a toy, to larger item such as a kitchen appliance or television. Whatever the product may be, small or large, the process of managing the new product market research survey will remain the same, from start to finish.
Process of managing a new product market research survey
Choose your preferred survey method: online survey, paper survey, mobile survey, phone survey, face-to-face interview, etc. Online surveys and mobile surveys can be more cost effective. However, remember, keep your target respondents in mind. Some consumers may not have access to a computer or mobile device. Some respondents may be more accessible through mailed paper surveys.
Discuss the survey with other department managers such as product managers, marketing, advertising, sales, engineering, and finance. Managers from other departments will have insight into the information they want to obtain from the product research survey. As the market researcher, you can take the information you gather from the managers and turn it into properly phrased and formatted question types. Continue reading →
Is there bias in face to face customer satisfaction surveys?
Let’s say you decide to try a new restaurant. The friendly waitress suggests wines as well as offers appetizer and dinner specials. You decide to skip the appetizer and just order your main dish off the menu. Your meal arrives promptly with good sized portions, beautifully presented, and your waitress leaves you to enjoy your meal. There is just one problem. The food tastes horrible! It certainly isn’t the worst meal you have ever had, but it’s a meal that is plain and very little flavor. The restaurant did not make any mistakes, but you have no intention of returning the meal and demanding a new one. Instead, you quietly continue to eat your meal and make a mental note that you would never return to the restaurant. Continue reading →
New mobile surveys features added for iPad, iPhone, iPod touch, and Android
We have added some new features to Snap Mobile Anywhere, Snap Surveys’ mobile interviewing (CAPI) add on module for Snap Survey Software, which enables users to run surveys on devices including: iPad, iPhone, iPod touch, Android, Smartphone, Tablet PC, and Kiosk.
These new mobile surveys features include:
Statistics – you can now see a list of cases completed and cases uploaded by date and by interviewer / user name.
Kiosk mode – run the App in ‘full screen’ mode. iPads will need to be caged in a frame so the Home button is hidden.
Auto Sync on/off – decide whether the device auto syncs or syncing is done manually.
Use survey settings – choose between using the settings for timeout/partial submit as defined in the survey, or set up on the device.
Submit message – specify the message shown when a case is submitted.
Timeout message – specify the message shown when the case is timed-out due to inactivity. Continue reading →
When designing a mobile survey, it’s important to move away from traditional online survey methods – they need to be short, direct and easy to complete on any mobile device. Respondents taking a mobile survey are likely to be on-the-go with a limited attention span; If they find your survey too long, they’ll give up, resulting in a low response rate.Continue reading →
‘On the Go’ and ‘In the Moment’ with Mobile Surveys
Give your survey respondents the flexibility to access your surveys via mobile devices ‘on the go’ and ‘in the moment.’ Surveys are delivered directly to respondents’ mobile devices, and can be completed at a time and place that is convenient for them. Easily connect and engage with your audience. Mobile surveys make access to survey respondents and data flexible, faster, and cheaper. Continue reading →
When planning and executing events, there is nothing greater than receiving feedback. Whether you plan business events, networking events, conferences, seminars, trade shows or trainings; attendee feedback is the key to learning about the needs and expectations of your target market so that you can create business and marketing plans that guarantee continued success.
Creating an online survey with advanced online survey software can be a cost effective way to collect attendee feedback. In some cases, a mobile survey is be a better, more efficient option of gathering attendee feedback, and is available from many survey software providers who offer multiple-mode survey creation and administration. Continue reading →
Business success is based on consumer knowledge. If a business is unknown to customers, it cannot become successful. Customers will not seek out your business. They will gravitate toward those that are familiar, visible, and readily available to them. Get out there and make your business known! How do you do that?Traditional advertising and promotions are still a vital function for the success of any business. There are many ways in which you can promote and advertise your brand. Participating in trade shows is one function that is a particularly effective method of promoting your business.
Business trade shows or other exhibiting opportunities present a wealth of opportunities to promote businesses, your brand, and your products and services. They are also a great way to interact and engage face-to-face with current and potential customers. Attendees of trade shows have a genuine interest in the products and services on display. Why else would they attend such an event? Use this opportunity to gain valuable sales leads by effectively marketing at trade shows.
The overall success of your survey depends greatly on a good quality response rate. The higher the response rate, the more representative the survey will be of the total population. Ideally, a higher than anticipated response rate will bring more assurance and reliability to the survey results. A higher response rate also allows more robust statistical calculations to be performed. In contrast, a response rate that falls short of the anticipated response rate may bring into question the dependability and representativeness of the survey data. Receiving a low response rate from your survey will skew the results due to response bias, as certain types of people are more likely to respond to surveys than others, so certain views may triumph.
By following these simple guidelines, you can considerably increase the number of respondents who complete your survey. Here are some actions you can take to maximize response rates. Continue reading →
When developing your survey, whether it’s an online survey, paper survey, kiosk or mobile survey, questions relating to opinions, values, and attitudes require careful consideration. Because these are subjective questions about the thought processes and feelings of a respondent, they are not directly verifiable through external observation. Continue reading →