Leadership
Peter Wills, Chairman
After graduating from university, Peter continued his training with a London-based software house, working on contracts within the fintech sector.
A move to Bristol enabled him to take up the post of Head of IT with a transport planning consultancy and Steve Jenkins was appointed soon after. With the launch of various desktop computers in the late 70’s, the embryo of a business plan was formed to develop business software products in a newly formed software company.
Over the next 10 years, a number of products were developed including workstudy measurement, marine stability and specialised areas of job costing. However, the most successful product was for questionnaire design and analysis, which had been prototyped in 1980 for a conference, and ended up as our biggest selling product. Soon after, the company was renamed as Snap Surveys.
The company is based in Bristol, UK, and has a US office in Portsmouth, New Hampshire, that supports both North and South America.
More recently, Snap TechLabs has been formed to create safety and security business tools for clients such the UK Health and Safety Executive and the Office of the Nuclear Regulator.
Peter has also contributed to the broader research technology community through his extended role as Chairman of the Association for Survey Computing, a leading group for the advancement of knowledge in software and technology for research surveys and statistics. He has also collaborated as the author of 2 books on market research in association with academic partners.
Dr Steve Jenkins, CTO
Dr Steve Jenkins has dedicated his career to technology since graduating, building an exceptional reputation as a leader and innovator. For nearly five decades, Steve and Peter Wills have worked in close partnership, spearheading the evolution of Snap Surveys software from its origins on small desktop systems to today’s sophisticated platform, accessible across a wide range of devices.
Steve is widely recognised as an authority in survey metadata. He co-authored the Triple-S open standard for survey data transfer as part of the Triple-S Group and has contributed to numerous international standards bodies and governmental organisations focused on metadata frameworks.
As CTO, Steve drives the technological vision behind our platform, ensuring it remains responsive to customer feedback and aligned with emerging industry trends. His strategic leadership underpins our commitment to innovation and excellence.
Steve is a Fellow of the British Computer Society, a Fellow of the Institute of Analysts and Programmers, a Chartered Engineer, a Chartered IT Professional. In 2024 he was awarded an Honorary Fellowship of the Market Research Society (MRS).
Alex McCormack, CEO
Alex McCormack leads the company’s mission to empower organisations with advanced, privacy‑first survey and analytics technology. With a career built in data‑driven software businesses, Alex brings a proven blend of commercial leadership, product strategy, and operational clarity to the organisation.
Under his leadership, Snap Surveys is delivering a new generation of innovative, secure, and highly configurable research tools, enabling clients to turn feedback into confident, data‑led decisions. Alex is particularly passionate about elevating standards in ethical data collection and ensuring that organisations of all sizes can access powerful, user‑friendly insight platforms.
Before joining Snap Surveys, Alex established a strong track record of driving growth, leading digital transformation, and building customer‑centric cultures across both established and scaling software companies. He is known for bringing clarity, momentum, and a modern product mindset to teams navigating periods of change or accelerated ambition.
Today, Alex is guiding SnapSurveys through its next chapter: expanding market reach, strengthening its product ecosystem, and deepening its commitment to quality, security, and excellence in survey research technology.