4 Main Benefits of Survey Research

Using survey software to administer survey research is a powerful tool that market researchers use to gather data. Advanced survey software providers have survey solutions for all modes of survey research, including: online surveys, paper surveys, phone surveys, to the more recent introduction of mobile surveys. Available survey solutions have led to widespread use of quantitative surveys, across all survey modes, to collect, analyze, and use data to formulate strategies for a more effective business model, create targeted marketing strategies, enhance customer service, and much more. Executed correctly, survey research can benefit market researchers with reliable and useable data, and improve research ROI.
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Turn a Good Survey into a Great Survey

The 4 Elements that Make a Great Survey

No matter what industry you are in – business, education, healthcare – you will use surveys as an important tool to collect respondent data. Any industry can benefit from conducting surveys. A great survey solution is advanced survey software. multi-mode surveysBusinesses use survey software to create marketing surveys, product surveys, customer satisfaction surveys, employee satisfaction surveys, and many more. Educators use survey software to create student surveys, course evaluations, and can even create and administer student assessments. And those in healthcare can use survey software to administer patient satisfaction surveys, health assessments, and other health-related surveys. In many advanced survey software solutions, mobile applications are available to administer on mobile devices such as iPads, iPhones, and tablet PCs.

No matter what objectives the researcher has for a survey, results are only reliable and valid if the survey questions are prepared and administered correctly and in the proper survey mode. Some surveys are poorly written or they are targeted to the wrong audience, generating inaccurate data. Here are a few tips for designing surveys and developing survey questions. Continue reading

Tips to Increase Online Survey Response Rates

When it comes to potential survey respondents, it’s important to remember that they possess no obligation to complete your online survey.  Consequently, respondents must be highly persuaded to complete your online survey.

When designing and structuring your online survey, keep the following 5 tips in mind in order to get the best survey response rates possible:  Continue reading

Advantages and Disadvantages of Customer Satisfaction Surveys

As we have discussed in recent Snap Survey Software blog posts, taking customer satisfaction into serious consideration is a key factor in developing a successful, lasting business.  If your company is not gathering customer feedback, you may be making strategic business decisions that are not in line with your customers’ interests, which could have a negative effect on your business.

The most efficient and economical way to measure customer satisfaction is to create customer satisfaction surveys with the help of a survey software solution. An advanced survey software solution can manage multi-mode survey research methods – produce the same survey in different formats;  including online surveys, email surveys, paper surveys, mobile surveys, kiosk surveys, and telephone surveys – depending on the best way to reach your customer base. Customer satisfaction surveys are designed to give you anonymous and unambiguous insight into your customers’ thoughts and perceptions of your products, services, programs, and your company as a whole, as well as information leading to what needs to be changed in order to retain lasting customer relationships.  Continue reading

How Do Respondents Answer Survey Questions?

When designing your online survey, you may assume that respondents understand each question the way in which each question is intended. It is also expected that respondents will answer questions with truthful and accurate responses.  If the answer is easily recalled by memory or if the answer can be easily answered, the likelihood of the respondent answering truthfully is much higher.  If a respondent cannot recall the information or cannot recall the answer to a question, they may still answer appropriately because the question was self-explanatory, asked in proper context, and gave the appropriate range of response choices – or, they may answer the question untruthfully in order to move forward in the survey.  Continue reading

Why Measure the Value of Customer Service?

Many companies realize that customer retention is extremely important. They recognize that losing valued, loyal customers is bad for the company’s long term revenue potential and overall success. Even though this is understood on a basic level, few companies – especially those companies providing a service – seem to misunderstand what losing a single customer can mean to the business.  Continue reading

Snap Survey Software Events, Trainings and Webinars

We have a lot going on here at Snap Surveys and we invite you to join us at an upcoming event, training, or webinar. Can’t make it? No problem. We have included a list of past webinars that you can access for free!

EVENTS

Learn about Snap Surveys’ Feedback Management Solutions at the AIR Forum 2012. This new solution provides a flexible and customizable platform for the creation and management of survey instruments with actionable reporting. We’ll demonstrate how to:

  • use automated templates with built-in “Smart Reporting” – modify reports to suit your needs and create your own.
  • drive continuous improvement with the use of both internal and external quality indicators for benchmarking and historical comparisons. Continue reading

Company Success Begins with Customer Satisfaction

One of the key factors of becoming a successful business and to secure a company’s longevity is to create a solid and loyal customer base. A solid customer base is your springboard for fostering new customers. Your current customers are essentially the “voice” of your products or services. Whether they are offering a product review, completing a customer satisfaction survey, or providing word-of-mouth feedback to potential customers, they are promoting your company’s products and services.  Because the voice of customers is so important to your company’s success, it is important to keep your customers satisfied.

So, how do you keep your customers satisfied? Let’s face it. Within each of your target markets there are many competing companies just like yours working toward the same goal. If you want your customers to continue to buy your products or services instead of switching to the competition, you must use advanced tools provided by an online survey software provider that will allow you to create effective customer satisfaction surveys to collect customer feedback. Feedback can be used to better shape your strategic business and marketing plans.  Continue reading