Explore some useful survey design tips from the expert at MRXplorer.com
As market researchers or those that are new to the field, we are always looking for much needed tips for better survey design with the ultimate goal of increasing respondent engagement and survey response rates.
Zontziry Johnson of MRXplorer.com, an expert in the field of survey design and market research, uses her blog as a way to discuss the evolution taking place in the market research industry with new technologies, evolving methodologies, and a growing field of DIY researchers. Zontziry recently discussed the fact that writing surveys is a difficult thing to do and has developed a series of blog posts with tips for writing better surveys (below). Take a look at her informative posts. Continue reading
Visit the new Snap Support Hub and learn about Snap Survey Software through a vast collection of resources & information
Take a peek at the all new Snap Support Hub. All of the valuable resources have been organized by subject to make it easier for Snap Survey Software users to find the information they need, when they need it.
View many helpful resources, including: interactive tutorials, video guides, worksheets, blog articles, webinar recordings, online user help guide, installation instructions, and access to the user forum – all in one central location. Continue reading
Guest Post: Learn how Princeton National Surveys leverages the powerful features of Snap Survey Software to target and balance respondent samples
by: Scott Fulmer, Research Manager, Princeton National Surveys
A Snap Surveys client for over ten years, Princeton National Surveys (PNS) leverages powerful features of Snap Survey Software to target and balance respondent samples. The advanced technology offered by Snap Surveys enables PNS to collect more complex sample combinations than what is possible with less sophisticated do-it-yourself online survey apps.*
Surveys deployed on Snap WebHost, Snap’s online survey management and reporting system, can be programmed with interlocking quotas based on any number of questions, including numeric-entry questions (such as ZIP Code), and the detected screen size of a respondent’s device. The key to this technique is Snap’s feature called derived variables. Using derived variables in Snap Survey Software, a survey designer can write expressions to combine, convert, segment, or calculate responses. Logical, literal, numeric, date, and time expressions are supported. Continue reading
When designing surveys, there are basic elements to consider when composing properly designed survey questions
As you begin to plan and develop your survey, you must first determine what information you want to collect, which then guides you through choosing which questions to ask, how to ask them, and of whom. Be precise. you should be creating questions that are as precise as possible. Precision questions have the highest degree of accuracy as a result of the participants’ ability to recall events with ease. When asking questions about events, activities, and behaviors, the following components contribute to improving the precision of your survey questions. Continue reading
Personal data security and privacy is a hot topic, especially in today’s data-driven research environment.
Survey data is very important and helps businesses and organizations make informed, evidence-based decisions. As a survey researcher, you would like to ask many questions in a survey and collect as much data as possible, but it is becoming increasingly difficult to collect data. You may provide a well-designed survey, but not all respondents have the time or interested in completing your survey. A big issue could be that respondents don’t want to answer questions that ask for personal or sensitive information. If your company is trying to acquire personal information, you need to do so carefully and skillfully. Asking for personal data the wrong way can increase dropout rates dramatically. Continue reading
A poorly designed and overloaded ranking question can yield poor results. Consider some revisions.
We’ve all completed our fair share of surveys. Many contain clear and direct questions that get straight to the point and allow you to flow through the survey easily. However, there is the occasional survey that tends to drag on with elaborately designed questions.
Snap Surveys guest blogger, Gary Austin of Austin Research discusses his reasons and opinions as to why it is not a good idea to include a long list of attributes in a ranking question in his recent blog post, Rank bad questions: How not to ask ranking questions (below). Continue reading
Snap Surveys Managing Director, Dr. Stephen Jenkins discusses Triple-S with Jeffery Henning, president of Researchscape International
Jeffery Henning, president of Researchscape International and Director at Large on the Marketing Research Association’s Board of Directors, recently had the opportunity to interview Dr. Stephen Jenkins, Managing Director here at Snap Surveys, and founding member of the Triple-S Group.
Jeffery interviewed Stephen and provided a Q&A format blog post on researchaccess.com, discussing work completed by the Triple-S Group. Continue reading
Happy Halloween from all of us at Snap Surveys!
Already a software user? We have 13 quick tips to help you get the most out of Snap Survey Software. Use these tips to better maneuver through survey design and analysis.
Tip #1: Resize open response boxes. Set open response boxes to resize relative to the browser window by selecting Layout in Questionnaire properties and checking the Proportional edit boxes option.
Tip# 2: Delete case data. You can delete all the case data in a survey by selecting the survey in Survey Overview and clicking the delete button, making sure you clear the Survey Definitions box and check the Raw Data box.
Tip #3: Display routing. To show all the routing in a survey, open the Variable window, select Tailor, mark Show Counts as Never and hit Use. This displays the survey routing in the Not Asked, Goto, and Skipped by columns in the Variable window. Continue reading
What is the role of images in online surveys? Produce interactive online surveys that engage with respondents and produce higher response rates.
Research conducted by Snap Surveys determined that respondents are more engaged with the subject of an online survey when questions are presented in a colorful and interactive way. The use of images in interactive questions is an effective way to engage with respondents in online research, and produce higher response rates. Why? Interactive questions play a powerful role in online research, similar in ways that images are used in other forms of creative communication – to communicate ideas, engage, entertain, and to trigger thoughts, actions, and even memory.
Interactive questions are a visual and engaging alternative to check boxes, with responses given by clicking directly on the image, as indicated below.
Come to the Association of Survey Computing (ASC) Conference and learn how to “unleash the power of data.”
Snap Surveys is delighted to sponsor the next Association of Survey Computing (ASC) Conference, entitled “Making connections: unleashing the power of data”, which takes place on Friday, September 26, 2014 at Imperial College, London.
In attendance are some influential speakers, including the ONS and Blue Ocean market intelligence who will join the discussion on how different sources of data are being mashed together to add value and reveal useful hidden relationships. Continue reading