5 Key Messages in an Online Survey Introduction

As we have discussed in past Snap Survey Software blog posts, there are several tips to keep in mind when asking customers, clients, users, or partners to provide feedback for your online survey. You are inviting participants to spend their valuable time by providing you with meaningful feedback — and in most cases, without any tangible or immediate benefit to them for completing the online survey.

The best way to convince participants to spend 2, 5, 10, or even upwards of 15 to 20 minutes of their time to complete your online survey is to create an Introduction page describing the purpose of the survey; why you are soliciting their feedback; and explain participant privacy.

There are 5 key messages you want to convey to participants through your Introduction page.  Continue reading

Snap Survey Software Presenting at AIR Forum 2012

AIR_Forum_2012Come visit us at the Association for Institutional Research (AIR) Annual Forum held June 2 – 6, 2012 in New Orleans, LA. Snap Surveys is a Gold Level Sponsor of this great event. Come visit Snap Surveys staff at Booth #1!

You’re invited to attend our informative demonstration session titled Snap Surveys’ Feedback Solutions: Evaluations & Assessments. Learn how Snap Surveys’ Feedback Management Solutions provide a flexible and customizable platform for the creation and management of evaluation and assessment instruments with actionable reporting. We’ll demonstrate how to use Snap Surveys’ automated templates with built-in “Smart Reporting” – modify reports to suit your needs and create your own. We’ll also demonstrate how to drive continuous improvement with the use of both internal and external quality indicators for benchmarking and historical comparisons. Continue reading

Blog Series: 9 Tips for Writing Quality Survey Questions

During this difficult economic time, many companies are looking at areas of the business in which they can save money. Unfortunately, some companies choose to forgo valuable survey research. In doing so, they are missing out on gaining a competitive advantage over their competition by learning more about their changing marketplace.

Companies that choose to remain active in survey research, despite economic difficulties, must obtain a high quantity of quality survey data in order to sustain their continued investment. As discussed in previous Snap Survey Software blog posts, in order to obtain a high quantity of quality survey data, a business must take the time to develop a survey plan that contains clear research objectives that guide a survey research team through the creation of the survey, including giving a good amount of attention to each survey question. Continue reading

7 Tips to Market Your Business Effectively at Trade Shows

Business success is based on consumer knowledge.  If a business is unknown to customers, it cannot become successful. Customers will not seek out your business. They will gravitate toward those that are familiar, visible, and readily available to them. Get out there and make your business known!  How do you do that? trade-show-marketingTraditional advertising and promotions are still a vital function for the success of any business. There are many ways in which you can promote and advertise your brand. Participating in trade shows is one function that is a particularly effective method of promoting your business. 

Business trade shows or other exhibiting opportunities present a wealth of opportunities to promote businesses, your brand, and your products and services. They are also a great way to interact and engage face-to-face with current and potential customers. Attendees of trade shows have a genuine interest in the products and services on display.  Why else would they attend such an event? Use this opportunity to gain valuable sales leads by effectively marketing at trade shows. 

7 Tips to Market Your Business Effectively at Trade Shows  Continue reading

Survey Research or Focus Groups?

Market Research has always been an important component of business strategy and an organized effort to gather information about consumers’ needs, wants, and habits; market trends; and competition.  Market Research is an overall great business function to help answer questions that influence business decision-making. In order to be a successful company, businesses have used Market Research to develop business decisions that, when implemented correctly, generate a considerable return on investment (ROI).

There are two widespread methods of Market Research, which are Survey Research and Focus Groups; both of which have their own benefits and weaknesses.

  • Survey Research – Surveys can be more cost effective and provide more quantifiable data that can be easily analyzed, but are less personal or interactive.
  • Focus Groups – Focus groups tend to encourage good discussions, but can be time consuming and costly, plus create qualitative data that can be harder to analyze.

Reliability is a key factor in business decision-making. With either method of research, your business will want to make sure that the information collected is going to provide accurate and reliable information in order to make informed business changes and decisions.

So, which method of market research is more reliable? First, let’s breakdown each method.  Continue reading

What is a Good Response Rate for a Random Survey Sample?

Often times Snap Research Services, Snap Survey’s survey research team, is asked the question: How many responses do I need to collect from a random sample of respondents in order to receive accurate results?

You ask, we respond! When surveying a random sample of respondents, there are two key measures – Confidence Level and Margin of Error. Each of these key measures works together. For example, if you have a 95% confidence level and a 5% margin of error, and a question answered by 50% of your sample, then 19 out of 20 times, the true answer – the answer you would find if every single person in the target population answered this question – can be assumed to be in the range of 45% to 55%.

The following table explains the number of survey responses you need, depending on the number of people in your target population.  Continue reading

Use Survey Software When Developing a Business Plan

In this economic climate, starting a business can be a challenging and daunting undertaking. However, it is certainly not impossible to do.  As you begin writing your business plan, think about incorporating a good survey software tool into your overall plan to create research surveys. Conducting research surveys will help you initially gather data about the environment or location of where you want to start your business; potential customers/clients; trends; current competition; consumer needs; and much more. As a long-term strategy, a business should utilize survey research as an effective way to collect and analyze data on a regular basis.  Continue reading

5 examples of survey demographic questions

As discussed in yesterday’s post Why Use Demographic Questions in Surveys?, demographic questions are an important aspect of any survey. Demographic questions are designed to help survey researchers determine what factors may influence a respondent’s answers, interests, and opinions. Collecting demographic information will enable you to cross-tabulate and compare subgroups to see how responses vary between these groups.
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Why Use Demographic Questions in Surveys?

Demographics are characteristics of a population. Characteristics such as race, ethnicity, gender, age, education, profession, occupation, income level, and marital status, are all typical examples of demographics that are used in surveys.

When designing a survey, the research needs to assess who to survey and how to breakdown overall survey response data into meaningful groups of respondents. Both assessments are based on demographic considerations.  Continue reading

Should Survey Demographic Questions be at the Beginning or End of a Survey?

At many tradeshows and seminars, we are frequently asked many common questions.  A couple of our common questions include “What is Snap Survey Software?” and “How do you compare to those monkey surveys?” (That’s one of our favorites!) One common question in particular, however, is related to survey design – “Should demographic questions be included at the beginning or at the end of a survey?”

Many survey researchers will answer “Definitely at the beginning,” and others will say, “No, at the end is the best place.” Some may even suggest putting the most important demographic questions at the beginning and save the less important demographic questions for the end.  Continue reading