Snap Survey Software is the ideal quantitative research tool where structured techniques; large numbers of respondents and descriptive findings are required. Take a look at the survey software features that will help you gather and analyze quantitative data.603 610 8700 or Request Free Demo
Our Research Services team carries out quantitative research on behalf of a wide range of clients. If you require ad hoc or ongoing quantitative research.
|Qualitative Research||Quantitative Research|
|Objective / purpose||
|Sample||Usually a small number of non-representative cases. Respondents selected to fulfil a given quota.||Usually a large number of cases representing the population of interest. Randomly selected respondents.|
|Data collection||Unstructured or semi-structured techniques e.g. individual depth interviews or group discussions.||Structured techniques such as online questionnaires, on-street or telephone interviews.|
|Data analysis||Non-statistical.||Statistical data is usually in the form of tabulations (tabs). Findings are conclusive and usually descriptive in nature.|
|Outcome||Exploratory and/or investigative. Findings are not conclusive and cannot be used to make generalizations about the population of interest. Develop an initial understanding and sound base for further decision making.||Used to recommend a final course of action.|