How to Share Online Survey Results

Before you create a survey, collect data, and start to analyze it, it’s important to consider the best way to share online survey results with your audience. Whether you’re keeping respondents informed, reporting to management and other stakeholders, or you’re conducting research on behalf of a client, the best method for sharing survey results will depend on the audience and what they’re going to do with the information.

With an online survey you can set up email alerts for responses, create analysis and reports to share, or set up accounts for your audience to log in and see live survey information with tailored reports.

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What is a Snap Surveys Feedback Solution?

You can partner with Snap Surveys to create customized feedback solutions that fit your direct needs

Snap-Surveys-feedback-solutionsWhat is a Snap Surveys feedback solution? In short, it is whatever you want it to be. We work with many customers to deliver customized feedback solutions that deliver valuable results. Every customized feedback solution is different, ranging from simple survey software adjustments to fully customized feedback solutions. Some of these solutions are developed for Snap Surveys customers, but we also partner with market research and consulting customers to deliver sophisticated solutions for their clients, and directly with educational institutions to develop specialized feedback solutions. Continue reading

Snap workpack: Net Promoter Score

Net Promoter Scores Promoters | Impartials | Detractors

Net Promoter Scores
Promoters | Impartials | Detractors

We’ve used a Net Promoter Score in some of our special reports recently and customers have asked how they can create a Net Promoter Score question in their own Snap surveys.

Snap’s technical author Rachel Ganz has created this workpack which describes how to create questions suitable for generating a Net Promoter Score in a Snap survey, and how to generate an NPS score from them.

You can use this workpack to create simple NPS analyses in your own survey. You can also copy the analyses and reports provided in the sample NPS survey into your own Snap survey.

Find out how to add and report an NPS question in your Snap surveys

What is the Net Promoter Score?

The Net Promoter Score, or NPS®, was developed by Fred Reichheld, Bain & Company, and Satmetrix in 2003. It assumes that all customers can be divided into three categories: Promoters, Passives, and Detractors. If you ask a rating scale question such as,

“How likely are you to recommend our company/product/service to your friends and colleagues?”

you can analyse the responses to show how your customers see your company.

The advantage of NPS is that it captures a key customer opinion with a single question which can be easily understood, communicated and tracked over time.

Snap Survey Software How-to: Band Results for Easy Analysis

Learn how to band quantity variables for analysis using Snap Survey Software 

If you have a quantity question in your survey, you may want to split the results into bands for easy analysis of results. For example, you may wish to split ages or salaries into ranges.

There is a quick way to do this in Snap Survey Software using numeric variables. Numeric variables are a type of derived variable (i.e. they contain information that is derived from responses).

Quantity data provides a continuous set of values. Because of this, it is difficult to find out how values are distributed, as every response could be different. If you want to see what ranges responses fall into, you have to group the responses together. You can choose how to group your responses, though it is best to group them into equal size bands to see how the responses are distributed. You need to choose how wide the bands are to make sure that you don’t miss any important spikes or dips in results (which might average out over a wide band).

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The benefits of cross tabulation in survey analysis

What is cross tabulation?

When conducting survey analysis, cross tabulations (also referred to as cross-tabs) are a quantitative research method appropriate for analyzing the relationship between two or more variables. Cross tabulations provide a way of analyzing and comparing the results for one or more variables with the results of another (or others). The axes of the table may be specified as being just one variable or formed from a number of variables. The resulting table will have as many rows and columns as there are codes in the corresponding axis specification.

In many research reports, survey results are presented in aggregate only – meaning, the data tables are based on the entire group of survey respondents. Cross tabulations are simply data tables that present the results of the entire group of respondents as well as results from sub-groups of survey respondents. Cross tabulations enable you to examine relationships within the data that might not be readily apparent when analyzing total survey responses. Continue reading

What’s the difference between qualitative and quantitative research?

Many times those that undertake a research project often find they are not aware of the differences between Qualitative Research and Quantitative Research methods.  Many mistakenly think the two terms can be used interchangeably.

So what is the difference between Qualitative Research and Quantitative Research? Continue reading