Including a Consent Question in a Survey

As part of the General Data Protection Regulation (GDPR), all organizations must have a documented, lawful basis for processing personal data.

If you decide to use consent as the basis for collecting and processing survey response data, you will need to provide potential respondents with the relevant information so that they can give informed consent before proceeding with a survey.

How to include a consent question in your survey

One of the simplest ways to obtain a respondent’s informed consent to collect and process their personal data is by including a specific question at the start of a survey. There are a few things to consider when adding a consent question to your survey: Continue reading

Using the Principles of Universal Design for Surveys

Snap Surveys guest blogger Gary Austin of Austin Research explores using the principles of Universal Design for surveys

Gary Austin quote _universal designAn American architect, product designer, and educator named Ron Mace originally coined the term “universal design”. It describes the concept of designing products and the built environment to be aesthetic and usable to the greatest extent possible for everyone, regardless of their age, ability, or status in life.

A widespread example of universal design is the dropped kerb (i.e. vehicle access crossings or crossovers). Dropped kerbs were designed for wheelchair users, but are used by all kinds of people including those with shopping trolleys (shopping carts, for you U.S. folks) or kids on bikes or scooters. The original design process focused on a disregarded group of people, but something better was created for everyone. Continue reading

Survey Design Tips from

Explore some useful survey design tips from the expert at

online-surveys-devices-overlappedAs market researchers or those that are new to the field, we are always looking for much needed tips for better survey design with the ultimate goal of increasing respondent engagement and survey response rates.

Zontziry Johnson of, an expert in the field of survey design and market research, uses her blog as a way to discuss the evolution taking place in the market research industry with new technologies, evolving methodologies, and a growing field of DIY researchers. Zontziry recently discussed the fact that writing surveys is a difficult thing to do and has developed a series of blog posts with tips for writing better surveys (below). Take a look at her informative posts. Continue reading

Webinar: Hints and Tips for Creating Better Questionnaires

Watch our webinar recording at your own pace to learn some great hints & tips for creating better questionnaires

The look and feel of your survey can really make a difference. Watch Snap Surveys training consultant Marc Ellison as he adds consistent branding and survey logic to a client questionnaire in this helpful webinar recording. You’ll also get advice on how to lay out surveys clearly, and learn techniques to help you create surveys more efficiently.hints tips webinar

This ‘hints and tips’ webinar recording will help you make your questionnaires look great and work smoothly.

View Webinar


6 Tips to Generate Better Quality Data with Shorter Questionnaires

Consider these tips to produce shorter questionnaires that generate better quality data for your clients.

shorter-questionnairesMany research agencies struggle with clients that want to considerably lengthen their surveys. Why do we feel the need to cram in as many questions as possible? Simply adding more questions to a survey does not necessarily mean more data.

Snap Surveys guest blogger, Gary Austin of Austin Research discusses six tips you can use to ensure your clients’ surveys are as short as possible, but generate quality data in his recent blog post, Working with clients to produce shorter surveys (below). Continue reading

Embrace Survey Design Features, But Use Them Sparingly

When designing surveys, embrace the many new design features available in survey software, but be sure to use them sparingly

Survey design software, including Snap Survey Software, is becoming ever more sophisticated and easy to use, incorporating features such as sliders, 5 star rating scales, and drag and drop functionality. This is a real positive, making it easier to create surveys that better engage respondents.

However, survey designers need to beware of abusing the features now available to them. It is important not to over-design surveys so that respondents are overwhelmed with different question types. Just because a new feature is available doesn’t mean you should use it. Some years ago when PowerPoint introduced the ability to animate presentations, many used this new feature to make their bullet points fly into slides from different angles. Fortunately, most of us have learnt and these effects are rarely seen these days. They detract rather than add to the viewers’ experience. Continue reading

Writing for the Small Screen? The Importance of Minimizing Question Length

Survey design can be a challenge when designing questionnaires for small screen sizes

Consider the following open-ended question:

Other than cost or price, if there was one thing that Organization X could do to help you and your business in the future, what would that be?

There isn’t too much wrong with the wording. It’s clear and easily understood. However, there is one thing that can be done to improve it. The question can be made shorter. For example:

Apart from changing prices, what one thing could Organization X do better?

adaptive-questionnairesThe revised wording is considerably shorter but the meaning has been retained. The responses you’d get are unlikely to differ greatly from the original question.

Across all survey methods, from face-to-face to online, shorter questions have always been better. Respondents don’t want to have to read or listen to long lines of text. Shorter questions make surveys feel faster in pace. Respondents feel more involved and provide a better quality of response.  Continue reading

Consider the Respondent’s Point of View When Designing Surveys

Why is it important to consider the respondent’s point of view when designing surveys?

consider-respondets-survey-designWhen designing a survey, it’s easy to forget the people who matter most in the process – the respondents. We’re focused on the outcome, the insight we need to make that important decision, and respondents can be neglected. Online surveys allow us to collect data without anyone having direct contact with respondents. Respondents are out of sight and, often, out of mind.

Why is it particularly important to consider respondents’ needs?  Continue reading

3 Key Mobile Survey Design Tips for Consideration

When developing mobile surveys, take these 3 key mobile survey design tips into consideration

mobile-surveys-on-the-goA respondent’s lifestyle and convenience are two important factors to take into consideration when you are trying to reach potential respondents. It’s no surprise that there is a continued increase in mobile survey usage, and Smartphones and tablets are changing nearly every aspect of our lives. A greater number of respondents are relying on their mobile devices and prefer the convenience of engaging in market research using mobile devices. In fact, according to findings of a study conducted by Salesforce, the 2014 Mobile Behavior Report , 85% of survey respondents said mobile devices are a central part of everyday life, and 83% of consumers say a seamless experience across all devices is somewhat or very important.  Continue reading

7 Most Common Mistakes in Customer Feedback, #4 Poor Design

Mistake #4: Your customer feedback questionnaires are poorly designed and too long

poor-survey-design_7 mistakes seriesThe design and length of your questionnaire can mean success or failure for feedback exercises. If the questionnaire is self-completion, answers to later questions can be affected by having seen those that came earlier, so effort is needed upfront to consider the order of questions.

It’s worth remembering that your request for a respondent’s time competes with their other activities, and with your competitors sending out surveys too. It’s tempting to include every topic you’ve wanted to ask your customers and prospects, but long questionnaires can mean people cutting off half way through, affecting data quality. Continue reading