Increase the Reliability of Survey Answers: Question Wording

Wording is an important aspect of the survey design process in order to increase the reliability of survey answers

In order to provide a consistent data collection experience for all survey respondents, a good question has to have the following two properties:

  1. The question means the same thing to every respondent.
  2. The kinds of answers that constitute an appropriate response to the question are communicated consistently to all respondents.

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New Worksheet: Show Survey Questions Using Clickable Images

Access our helpful new worksheet to learn how you can show survey questions using clickable images

clickable image question2Engage respondents and increase response rates by using clickable images instead of the usual check boxes.

You can make your questions more appealing by using interactive designs. Snap Survey Software allows you to present coded questions as clickable images. Continue reading

Survey Design Tips from

Explore some useful survey design tips from the expert at

online-surveys-devices-overlappedAs market researchers or those that are new to the field, we are always looking for much needed tips for better survey design with the ultimate goal of increasing respondent engagement and survey response rates.

Zontziry Johnson of, an expert in the field of survey design and market research, uses her blog as a way to discuss the evolution taking place in the market research industry with new technologies, evolving methodologies, and a growing field of DIY researchers. Zontziry recently discussed the fact that writing surveys is a difficult thing to do and has developed a series of blog posts with tips for writing better surveys (below). Take a look at her informative posts. Continue reading

Poorly Designed Ranking Questions Can Cause Poor Results

A poorly designed and overloaded ranking question can yield poor results. Consider some revisions.

survey-ranking-questionWe’ve all completed our fair share of surveys. Many contain clear and direct questions that get straight to the point and allow you to flow through the survey easily. However, there is the occasional survey that tends to drag on with elaborately designed questions.

Snap Surveys guest blogger, Gary Austin of Austin Research discusses his reasons and opinions as to why it is not a good idea to include a long list of attributes in a ranking question in his recent blog post, Rank bad questions: How not to ask ranking  questions (below). Continue reading

Snap Survey Software How-to: Create a Question Bank

Learn how to create a bank of survey questions called a SurveyPak using Snap Survey Software

Make designing surveys even easier! You can create a bank of questions in Snap Survey Software which can be saved and used in more than one survey. Question banks are known as SurveyPaks. Snap Survey Software comes with a single SurveyPak which includes many frequently used questions and their translations. You can use these questions in any survey you choose. You can add the questions individually to a survey, add a whole section, or create a survey that contains all the questions in a section. You can also create your own SurveyPaks containing questions specific to your organization, which you can then re-use in your other surveys. Continue reading

Snap Survey Software How-to: Use the Totalize Function to Add Responses

Learn how to use the Totalize function to add up responses as they arrive using Snap Survey Software.

When using Snap Survey Software to create surveys,  often times there is a set of questions where you may wish to calculate the total of answers. For example, you may ask survey respondents:

  • how many hours a week they spend doing certain things
  • how much money they spent on different activities during a visit
  • to share a fixed amount or percentage between a set of options

The amount allocated to each option gives the relative importance of each option. This gives good numeric data for data analysis, but it is quite difficult for respondents to comprehend if they cannot see their answers being totalized.

We have developed a worksheet describing the easy steps you can use to implement the Totalize function in your next survey using the Snap Toolkit. The Totalize function calculates a running total as the respondent completes their answers. You can also create a valid range using the Totalize function, so that respondents cannot move to the next page if the total is over or under a certain specified valid range limit (for example, setting a valid range of 0 to 100). If you have set a limit on the total, the answers are checked against the valid range when the respondent attempts to answer the following question. If the answer is outside the range, a message is displayed. You can customize the default message text.

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How Will You Use Your Survey Results?

When designing survey questions, keep in mind how you will use the survey results

When developing survey questions, keep in mind what methods of data analysis will be used and how you are going to use the survey results for analysis and reporting. Even though you may think you have written good quality survey questions, you may be surprised to discover that there may be a more strategic ways of wording your questions to get the results you really need.

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Snap Survey Software How-to: Limit the Number of Respondents in an Online Survey

Use quotas in Snap Survey Software to limit the number of respondents in an online survey

There may be times when a specified sample of online survey respondents is required. In this instance, quotas may be used to limit the number of respondents in identified categories. For example, to limit the numbers of males and females completing your online survey, or to limit the numbers in each age group, you can simply set-up a quota.

Once the quota has been reached, further respondents will be routed to the end of the survey. It is recommended that questions used by the quota are placed as close to the beginning of the survey as possible to avoid unnecessary questions be asked. Continue reading

Do You Understand How Respondents Answer Survey Questions?

What Happens When You Ask a Respondent Survey Questions?

When planning and designing a survey, you may just assume that respondents understand the purpose of the question completely and that they correctly interpret the way in which the question was intended.

It is expected that the respondent completes the question and replies with a truthful and accurate response. If the answer is easily triggered from a respondent’s memory or if the answer can be easily determined, there is a higher percentage that the respondent will truthfully answer the question. If a respondent cannot recall the information or cannot easily produce an answer to the survey question, they will still answer appropriately if the question is self-explanatory, asked in proper context, and has the appropriate range of response choices. Continue reading