During this difficult economic time, many companies are looking at areas of the business in which they can save money. Unfortunately, some companies choose to forgo valuable survey research. In doing so, they are missing out on gaining a competitive advantage over their competition by learning more about their changing marketplace.
Companies that choose to remain active in survey research, despite economic difficulties, must obtain a high quantity of quality survey data in order to sustain their continued investment. As discussed in previous Snap Survey Software blog posts, in order to obtain a high quantity of quality survey data, a business must take the time to develop a survey plan that contains clear research objectives that guide a survey research team through the creation of the survey, including giving a good amount of attention to each survey question. Continue reading →
At many tradeshows and seminars, we are frequently asked many common questions. A couple of our common questions include “What is Snap Survey Software?” and “How do you compare to those monkey surveys?” (That’s one of our favorites!) One common question in particular, however, is related to survey design – “Should demographic questions be included at the beginning or at the end of a survey?”
Many survey researchers will answer “Definitely at the beginning,” and others will say, “No, at the end is the best place.” Some may even suggest putting the most important demographic questions at the beginning and save the less important demographic questions for the end. Continue reading →
When developing your survey questionnaire it is good practice to use filter questions to ensure respondents only answers questions relevant to them. Whether it’s an online survey, kiosk survey, mobile survey or paper survey, the guidelines remain constant. In the example below of an Online Customer Satisfaction Survey, examples of routing options are shown: Continue reading →
When designing your survey questions, the answer to a question can be influenced by previous questions and by the answers given to those previous questions. The order in which you ask your survey questions has a direct impact on how a Respondent will interpret and respond to your questions. Proper question sequencing is important in all types of surveys including: Online Surveys, Kiosk Surveys, Paper Surveys, Mobile Surveys and more. Continue reading →