Snap Survey Software How-to: Format a Grid Question for an Online Survey

Learn how to format a grid question for an online survey using Snap Survey Software 

grid_multi_comment_survey_questionSnap Survey Software offers many tools to assist users with formatting of and layout of survey questions, and making adjustments to elements of question positioning.

When you are creating an online survey for the Web, you do not have the same control over how it looks as you do with a paper survey. Different monitors and different browsers can make surveys look quite different, so it is worth testing your survey before you place it live on the Web. You also have to consider how the online survey will appear in different window sizes, rather than assuming that all the respondents will look at a full-screen window.

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Do Not Lead Respondents Toward Survey Answers

Do not lead your respondents toward specific survey answers

When developing survey questions, be sure not to inadvertently lead respondents to answer a question in a particular way or in favor of a particular option. It is important to give respondents all available response options, however, the question and it’s options should not be worded in a way that influences a respondents’ answers.

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Include All Valid Response Options in Survey Questions

When creating survey questions, include all valid survey response options

Do you see a problem with this survey question?

What is your favorite fruit?

  • Apples
  • Strawberries
  • Blueberries
  • Peaches

There are several issues with the response options to the above question. What if respondents favor fruit like watermelon, raspberries, pineapple, etc.? There are so many kinds of fruits, yet this question does not allow respondents to select these options. A simple “other” response option could have been used, or an “other, please specify” option with a space for respondents to provide their own answer. Aside from the “other” response option, this question does not allow a respondent to select a “none of the above” option. Additionally, some questions should include response options “don’t know” and “not applicable.”

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How Will You Use Your Survey Results?

When designing survey questions, keep in mind how you will use the survey results

When developing survey questions, keep in mind what methods of data analysis will be used and how you are going to use the survey results for analysis and reporting. Even though you may think you have written good quality survey questions, you may be surprised to discover that there may be a more strategic ways of wording your questions to get the results you really need.

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Carefully Review Survey Response Options

Carefully choose correct survey response options

It is very important to carefully review survey question response options. Keep response options in logical order to help respondents fully comprehend the question and to prevent respondents from accidentally selecting an incorrect answer.

In some circumstances, there is no logical order for response options. In this case, it is necessary to randomize response options. Randomizing responses removes any bias response options may have by switching positions in the list of potential options. Using different survey research methods can have an effect on response option bias. For example, it is important to keep in mind that people responding to telephone surveys tend to respond to the last response option they heard, and people that respond to paper surveys, online surveys, or mobile surveys tend to choose the answer they see first.

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Keep Survey Questions Simple and Free from Ambiguity

Well developed surveys eliminate respondent confusion by keeping your survey questions simple and free from ambiguity

When developing you survey, it is important to thoroughly review each of your survey questions. What may appear as a well-written, clear question to you may not appear as well-written and clear to respondents. When you start developing your questions, think about how each question will be read and interpreted by respondents. If time permits, consider pre-testing your survey questions with someone that is not familiar with your survey. Review their completed responses and discuss any issues the respondent may have encountered. It is important that your respondents completely comprehend your survey questions and be able to answer them in the correct manner in order to provide accurate, meaningful data. If the questions are confusing, you run the risk of compromising the accuracy of your survey data.

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Do You Understand How Respondents Answer Survey Questions?

What Happens When You Ask a Respondent Survey Questions?

When planning and designing a survey, you may just assume that respondents understand the purpose of the question completely and that they correctly interpret the way in which the question was intended.

It is expected that the respondent completes the question and replies with a truthful and accurate response. If the answer is easily triggered from a respondent’s memory or if the answer can be easily determined, there is a higher percentage that the respondent will truthfully answer the question. If a respondent cannot recall the information or cannot easily produce an answer to the survey question, they will still answer appropriately if the question is self-explanatory, asked in proper context, and has the appropriate range of response choices. Continue reading

Survey Rating Questions vs. Ranking Questions

What is the difference between a survey ranking question and a rating question?

Often times, people use the terms ranking question and rating question interchangeably, when in fact, there is a distinct difference between the two question types.

Rating Question

A rating question asks survey respondents to compare different items using a common scale (e.g. “Please rate each of the following objects on a rating scale of 1-10, where 1 is ‘not at all important’ and 10 is ‘very important.’”). The example below uses a rating scale of 0 to 5 to rate the aspects of service in a restaurant.


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8 Steps to Conduct a New Product Market Research Survey

Conduct a New Product Market Research Survey in 8 Steps

New product market research surveys are used to collect consumer feedback about a new product or a new product concept. The product can be anything from a household item such as food or a toy, to larger item such as a kitchen appliance or television. Whatever the product may be, small or large, the process of managing the new product market research survey will remain the same, from start to finish.

Process of managing a new product market research survey

  1. Choose your preferred survey method: online survey, paper survey, mobile survey, phone survey, face-to-face interview, etc. Online surveys and mobile surveys can be more cost effective. However, remember, keep your target respondents in mind. Some consumers may not have access to a computer or mobile device. Some respondents may be more accessible through mailed paper surveys.
  2. Discuss the survey with other department managers such as product managers, marketing, advertising, sales, engineering, and finance. Managers from other departments will have insight into the information they want to obtain from the product research survey. As the market researcher, you can take the information you gather from the managers and turn it into properly phrased and formatted question types. Continue reading