Net Promoter Score

Net Promoter Score

  • An easy to use template to generate a Net Promoter Score for your organisation
  • Powerful reporting with built in assistance to improve your score
  • Based on developments by developed by Fred Reichheld, Bain & Company, and Satmetrix in 2003

Net Promoter Score®, or NPS®, measures customer experience and predicts business growth. This proven metric transformed the business world and now provides the core measurement for customer experience management programmes around the world.

Calculate your NPS using the answer to a key question, using a 0-10 scale: How likely is it that you would recommend [brand] to a friend or colleague?

Respondents are grouped as follows:

  • Promoters(score 9-10) are loyal enthusiasts who will keep buying and refer others, fuelling growth.
  • Passives(score 7-8) are satisfied but unenthusiastic customers who are vulnerable to competitive offerings.
  • Detractors(score 0-6) are unhappy customers who can damage your brand and impede growth through negative word-of-mouth.

Subtracting the percentage of Detractors from the percentage of Promoters yields the Net Promoter Score, which can range from a low of -100 (if every customer is a Detractor) to a high of 100 (if every customer is a Promoter).

Use your NPS as the key measure of your customers’ overall perception of your brand. Because NPS is a leading indicator from growth, it provides the best anchor for your customer experience management (CEM) program. Complement NPS with other metrics and insights from various points along the customer journey, and you have a comprehensive, actionable view of your customer experience performance.

Example report

Net Promoter Score report

Pricing plans

There are two options to choose from:

  • Free: For up to 250 responses
  • Professional: Get in touch for a quote

For the Free version, click Get Started. You will then create your account and access your survey.

For the Professional version, click Request a Quote.


Created by Snap Surveys
Price Free
Version 1.0.0
Date created March 15, 2021
Request quote We currently only offer data storage in the UK for this product. Please request a quote if you require your data to be stored in the US.