Does the survey mode you choose have an impact on survey response rates?
Does the survey mode you choose to distribute your questionnaire – online survey, mobile survey, paper survey, kiosk survey, or one-on-one interview – have an impact on survey respondents, and ultimately, survey response rates? How about using a combination of survey modes (i.e. mixed-mode, multiple-mode)? The answer is yes.
It can be very difficult to estimate the level of survey participation as response rates vary depending on a wide variety of factors. For example, survey design, survey length, question wording, and preferred survey mode can all impact response rates.
Let’s focus on survey mode. Your response rates will weigh heavily on your desired audience demographics (age, location, gender, etc.). But, if you take the time to identify these factors, you can take action to improve your response rates by identifying the survey mode(s) that will best reach your audience – giving you more statistically relevant data. Continue reading
Want to learn 14 tips to improve response rates? We’ll finish with 8-14.
As we mentioned in the first 7 tips, the higher the response rate, the better. But getting that high response rate can be difficult. Here are seven more easy tips for improving your overall survey response rates.
Response Rate Tips 8-14
8. Offer an incentive. Offering incentives to respondents for completing your survey captures big attention. The incentive can be anything from a sizable prize offering, a discount, a gift card, or even special reports or white papers. Whatever the incentive, it must benefit respondents. The more the incentive is in-line with the interests of your respondents; the more likely they are to complete your survey.
9. Anonymity – There will come a time when more personal questions will need to be asked. If a personal question must be asked, always give the respondent the ability to skip a question or choose an answer such as “I prefer not to answer.” If you are planning to administer a survey with many personal questions, consider working with a third party survey research provider. Many survey software providers have the internal survey research resources to work with you on your project. Continue reading
Want to learn 14 tips to improve response rates? We’ll start with 1 – 7.
The higher the response rate, the better. But getting that high response rate can be difficult. Here are seven easy tips for improving your overall survey response rates.
Response Rate Tips 1 – 7
- Administer a pre-survey email. A pre-survey email can easily help warm up your respondent sample to the idea of completing your survey. Inform the sample of when they can expect to receive the survey, by what mode (online, mobile, paper, etc.), and explain the incentives (if applicable) and the benefits of the research to the respondent.
- Introduce yourself. Compose a well written introduction statement at the beginning of your survey detailing the importance of respondents’ opinions, comments, and overall feedback.
- Don’t use sales jargon. When administering an online survey, make sure that your email invitation does not contain text that is too focused on sales or may sound like it is promoting your business. Customers don’t want to feel like they’re participating in a survey that is too self-promoting. Instead, personalize the invitation and make it more attractive to participants. Continue reading
When creating survey questions, include all valid survey response options
Do you see a problem with this survey question?
What is your favorite fruit?
There are several issues with the response options to the above question. What if respondents favor fruit like watermelon, raspberries, pineapple, etc.? There are so many kinds of fruits, yet this question does not allow respondents to select these options. A simple “other” response option could have been used, or an “other, please specify” option with a space for respondents to provide their own answer. Aside from the “other” response option, this question does not allow a respondent to select a “none of the above” option. Additionally, some questions should include response options “don’t know” and “not applicable.”
Carefully choose correct survey response options
It is very important to carefully review survey question response options. Keep response options in logical order to help respondents fully comprehend the question and to prevent respondents from accidentally selecting an incorrect answer.
In some circumstances, there is no logical order for response options. In this case, it is necessary to randomize response options. Randomizing responses removes any bias response options may have by switching positions in the list of potential options. Using different survey research methods can have an effect on response option bias. For example, it is important to keep in mind that people responding to telephone surveys tend to respond to the last response option they heard, and people that respond to paper surveys, online surveys, or mobile surveys tend to choose the answer they see first.
Give survey respondents the options to choose ‘Other’ or ‘Other, please specify’ as a survey question response option
Some survey questions have straightforward answer options such as some yes/no questions, but there are many single response and multiple choice questions with list options that may or may not meet all respondents’ needs. No matter what type of survey you are conducting, be it a course evaluation, health assessment, customer satisfaction survey, or any type of research survey, there will always be a need for questions that include an ‘Other’ or ‘Other, please specify’ response option. When developing your survey, do your best to create answer options that are as complete as possible, but always include the option for the respondent to select ‘Other’ or ‘Other, please specify’ so they can provide their own response option.
When it comes to potential survey respondents, it’s important to remember that they possess no obligation to complete your online survey. Consequently, respondents must be highly persuaded to complete your online survey.
When designing and structuring your online survey, keep the following 5 tips in mind in order to get the best survey response rates possible: Continue reading
When designing your online survey, you may assume that respondents understand each question the way in which each question is intended. It is also expected that respondents will answer questions with truthful and accurate responses. If the answer is easily recalled by memory or if the answer can be easily answered, the likelihood of the respondent answering truthfully is much higher. If a respondent cannot recall the information or cannot recall the answer to a question, they may still answer appropriately because the question was self-explanatory, asked in proper context, and gave the appropriate range of response choices – or, they may answer the question untruthfully in order to move forward in the survey. Continue reading
Often times Snap Research Services, Snap Survey’s survey research team, is asked the question: How many responses do I need to collect from a random sample of respondents in order to receive accurate results?
You ask, we respond! When surveying a random sample of respondents, there are two key measures – Confidence Level and Margin of Error. Each of these key measures works together. For example, if you have a 95% confidence level and a 5% margin of error, and a question answered by 50% of your sample, then 19 out of 20 times, the true answer – the answer you would find if every single person in the target population answered this question – can be assumed to be in the range of 45% to 55%.
The following table explains the number of survey responses you need, depending on the number of people in your target population. Continue reading
Survey research is a valuable form of data collection for any sized business. Surveys can supply the data necessary to make informed business decisions. Whether it is conducting a consumer product survey for research & development, testing the effectiveness of your marketing campaigns, or collecting feedback about the services provided by your support staff – all results have a significant impact on strategic business decision making.