Allow Respondents to Rank or Order Their Preferences

Many questions in customer satisfaction surveys ask respondents to rank certain aspects of their experience. Ranking questions ask respondents to rank or order a set of options. Continue reading

Allow Customers to Rate Preferences in Satisfaction Surveys Using Rating Scales

Satisfaction rating scales are the best way to quickly ask customers what they thought about a certain service or product.  However, you may want to restrict their responses to only selecting one attribute per item—for example, Continue reading