Shine Feedback Profit from New Smart Reporting Capability in Snap Survey Software

See how Shine Feedback, a Snap Survey Software customer, profits from the new Smart Reporting capability

Snap-Survey-Software-Smart-ReportingOne of the first organizations to take advantage of Snap Surveys’ new Snap Smart Reporting capability is Shine Feedback, a UK consultancy specializing in employee feedback and engagement.

Shine has been a Snap Survey Software customer for over 10 years. When they heard that we were looking for beta testers for the new Snap software upgrade, Snap 11 with Smart Reporting, they immediately saw the benefit to their business and got in touch.

Pippa, the Client Services Manager at Shine, and long time user of Snap Survey Software takes up the story. Continue reading

Summer Camp Returns to Snap Surveys!

Snap Summer Camp is back! This year’s 10 free webinars will take place between June 19th and September 12th, 2013 and is open to all UK customers only. US customers, we will announce a US Snap Summer Camp series soon, so stay tuned!

Here is a sample of 3 topics we’ll cover. 

snap-surveys-summer-campDesigning engaging questionnaires to deliver high response rates
Date: Wednesday, June 19, 2013 14:00 – 14:45
Presenter: Steve Bax, Managing Director, Bax Interaction

Explore the key principles behind effective questionnaire design. Steve, a tutor at Cambridge Marketing College, will discuss the latest thinking on how best to engage potential respondents and improve completion rates.

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Avoid Over-Surveying Your Customers

Avoid over-surveying your customers with these strategies

Surveying your customers is a great way to learn more about customer satisfaction, areas where your products, services, or overall organization needs improvement, perceptions about your brand, and many more. However, over-surveying your customer base can cause a decline in response rates and may also weaken the value of your surveys.

Your customers are flooded with requests for feedback through online and email surveys, mobile devices, and through many social media outlets. Don’t be that organization that inundates their customers with incessant requests for feedback.

Here are six strategies to tactfully gather feedback from customers while at the same time ensuring that you are not overwhelming your customers, or worse, damaging the customer relationship. Continue reading

Snap Survey Software How-to: Merge Similar Surveys

How-to: Merge two identically structured surveys using Snap Survey Software 

Merging two identically structured surveys using Snap Survey Software is very simple. It may be required to merge surveys in the following situations:

  • Surveys administered on an annual basis. It may be of interest to analyze trends through two or more years. It would be fairly common for the survey to change slightly from year to year, so those alterations must be taken into account.
  • Surveys on one subject, but with a variety of different focal points.For example, a software company may administer a survey with the same topic and similar questions to software users and another version to non-users.
  • Surveys conducted for different locations or sites. For example, a survey of similar tourist attractions can be administered, but varies between sites because  of the specific facilities available at each site.
  • Surveys conducted using two different interviewing methods. For example, data from an online survey can be merged with data from a paper survey or a mobile survey. Continue reading

Advantages and Disadvantages of Surveys

What are the Advantages and Disadvantages of Surveys?

Surveys are easy to develop, especially when using the advanced survey software solutions available today. Many researchers are tempted to do much of their data collection online; however, it is not always the preferred mode of data collection, especially if respondents are in hard-to-reach areas. Whether a researcher uses an online survey, mobile survey, paper survey, or a combination of all modes, the mode should depend on the type of study and the demographics of respondents.

Online surveys and mobile surveys tend to be the most cost-effective modes of survey research, yet they may not reach those respondents that can only respond using alternate modes. Results of online surveys and mobile surveys may suffer and differ greatly if important respondents are left out of the research. Hard-to-reach respondents may be easier to reach using more traditional methods such as paper surveys or face-to-face interviews. Continue reading

Measure Business Success with Surveys

Measure the Success of Your Business with Surveys

Measuring the success of your business is simple, right? All you have to do is take a look at your products and services to determine how successful your business is in the eyes of the great majority. You may use sales as a factor to gauge success. However, there are different factors and scenarios that can lead to successful sales. For example, say you are running a thriving promotional ad campaign on your Facebook page. This campaign has influenced many consumers to purchase your products; however, they purchase once and do not return.  How does short-term success effect your long-term success? To fully comprehend your target market, and to understand how and why consumers purchase your products, businesses must revert to the tried-and-true method of survey research.  Continue reading

New Blog Series: 10 Issues to Consider when Designing Online Surveys, Issue #1

What are the 10 Issues to Consider when Designing Online Surveys, Post 1 of 10

The sudden arrival of so many online survey solutions and various online survey tools has created the false impression that anyone can write a good quality survey. How hard can it be, right? The reality is, there are many important practical issues to consider when designing an online survey to ensure you collect the highest quality data possible.

Throughout this blog series, we will cover the 10 issues that arise in online survey design.

Issue #1: Data collection method

The method in which you conduct your survey can have a significant impact on the feedback you receive. Some questions may draw different answers if asked in a paper survey, an online survey, or in a telephone and face-to-face interview. In online surveys, paper surveys, or mobile surveys, visual design elements have a major impact on how questions are read and interpreted by survey respondents. In telephone or face-to-face interviews, words are given more importance because of the conversational format. When designing an online survey or mobile survey, be aware of the types of questions you are asking, and ensure that they are in-line with your method of online data collection.

Helpful resource: Improve Online Surveys through Customized Survey Design Features

4 Main Benefits of Survey Research

Using survey software to administer survey research is a powerful tool that market researchers use to gather data. Advanced survey software providers have survey solutions for all modes of survey research, including: online surveys, paper surveys, phone surveys, to the more recent introduction of mobile surveys. Available survey solutions have led to widespread use of quantitative surveys, across all survey modes, to collect, analyze, and use data to formulate strategies for a more effective business model, create targeted marketing strategies, enhance customer service, and much more. Executed correctly, survey research can benefit market researchers with reliable and useable data, and improve research ROI.
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Turn a Good Survey into a Great Survey

The 4 Elements that Make a Great Survey

No matter what industry you are in – business, education, healthcare – you will use surveys as an important tool to collect respondent data. Any industry can benefit from conducting surveys. A great survey solution is advanced survey software. multi-mode surveysBusinesses use survey software to create marketing surveys, product surveys, customer satisfaction surveys, employee satisfaction surveys, and many more. Educators use survey software to create student surveys, course evaluations, and can even create and administer student assessments. And those in healthcare can use survey software to administer patient satisfaction surveys, health assessments, and other health-related surveys. In many advanced survey software solutions, mobile applications are available to administer on mobile devices such as iPads, iPhones, and tablet PCs.

No matter what objectives the researcher has for a survey, results are only reliable and valid if the survey questions are prepared and administered correctly and in the proper survey mode. Some surveys are poorly written or they are targeted to the wrong audience, generating inaccurate data. Here are a few tips for designing surveys and developing survey questions. Continue reading

The 4 Main Reasons to Conduct Surveys

Businesses and researchers across all industries conduct surveys to uncover answers to specific, important questions. These questions are varied, cover a diverse range of topics, and can be asked in multiple formats. Your questions should be strategically planned and structured in the best way possible in order to receive the most accurate data. When structuring your survey questions, consider the following:

  • The main goal of the survey
  • How you plan to apply the survey data
  • The decisions you will make as a result of the survey data

What are the 4 main reasons why businesses and researchers should conduct surveys?  Continue reading