GDPR – The New Normality and the Impact on the Survey Marketplace

What inspired us to develop a GDPR compliance tool for survey authors

So, the “GDPR Day” has come and gone, the world hasn’t ended, and I’m still getting emails from people I expect to (and a few that I don’t), but many seem to be privacy policy updates and I can always unsubscribe.

Some cookie alert and privacy messages seem a little more sophisticated than before but, in many respects, the new GDPR world doesn’t feel much different to the pre-GDPR world right now. A friend recently suggested that the GDPR is the Twenty-teens (“Tweenies”?) equivalent of the Millennium bug, i.e. a monumental amount of preparation and fuss then nothing happened! Continue reading

Market Research: Get To Know Your Survey Terminology

When working in market research, get to know your survey terminology

multi-mode-surveyWhether you are a seasoned market researcher with extensive knowledge of survey methodology, a beginner designing your first survey, or a new market research analyst, some of the terminology used can be a little confusing and it takes some time to comprehend. Here are some commonly used survey research terms and their definitions. Continue reading

Connect With Prospects as a Snap Surveys Research Partner

Join the Snap Surveys Research Partner Directory today and connect with prospects

Are you a Market Researcher or Research Consultant using Snap Survey Software?

Now is your opportunity to list your organization in the Snap Surveys Research Partner Directory. Your listing will include a detailed description of the services your organization offers, contact details, and a link to your company website. The Snap Surveys website attracts over 7,000 unique visits every day from people interested in developing surveys and market research projects – each one a potential customer for your business. Continue reading

Press Release: Snap Survey Software Now Available Through MRDC Software in Asia Pacific

Snap Survey Software is now available to the Asia Pacific market through MRDC Software

Bristol, U.K. and Portsmouth, NH, U.S. – Snap Surveys, creator of Snap Survey Software, has announced an agreement with MRDC Software as an approved reselling agent of Snap Survey Software in the Asia Pacific market.

Over the past 35 years, Snap Surveys’ products, solutions, and services have established them as a leading brand in the survey software market across Europe and North America for organizations wishing to conduct advanced survey research via online surveys that are adaptable to any screen size; paper surveys with optional scanning capabilities; and mobile surveys, including on handheld mobile devices, tablets, and on freestanding kiosks. The software comes complete with built-in advanced analysis capability and reporting options for easy distribution. Continue reading

Clear Purpose: A Market Researcher’s Best Friend

When planning and developing your market research projects, always have a clear purpose

survey-designEvery research project must have some sort of purpose.  Snap Surveys guest blogger, Gary Austin of Austin Research discusses why market research projects should be purposeful, meet a clear need, and will enable clients to make critical business decisions in his recent blog post, Purpose: A market researcher’s best friend (below). Continue reading

Big Data: Big Threat Or Big Opportunity?

Big Data is an increasingly popular topic, but is it a  real threat to the market research industry?

Smart-Report-Snap-SurveysThe last few years have seen the continued rise of Big Data with some seeing it as a real threat to the market research industry as we know it. But what is Big Data? Wikipedia describes Big Data as “a broad term for data sets so large or complex that traditional data processing applications are inadequate.” However you define it, Big Data isn’t really anything new. Big data sets have been around for years – it’s just that now there’s more and more of them. Devices from PCs to mobile wearable devices to security cameras constantly produce “digital exhaust” (unstructured information or data produced as a by-product of online activities), so data sets constantly develop and grow. Continue reading

8 Steps to Administer a New Product Market Research Survey

Administer a new product market research survey in 8 Steps

New product market research surveys are designed to collect consumer feedback about a new product or a new product concept. The product can be anything, from a household item such as food or a small electronic, to a larger item such as an appliance or an automobile. Whatever the product may be, small or large, the process of managing the new product market research survey remains the same, from start to finish.

In developing your new product market research survey, there are a set of steps that should be followed. We have detailed the process.

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Online Survey Software for Market Research

Use Online Survey Software as a Tool for Market Research

Conducting surveys is one of the most common and effective market research methods. Surveys help researchers understand their current markets better and to develop strategies to remain viable in their markets, as well as find the best ways to enter new or emerging markets. However, administering market research doesn’t have to be an intricate and time-consuming process.

With online survey software, business can easily design and administer market research studies in a manner that is efficient and precise, yet with easy-to-use features. With advanced online survey software, businesses can also collect data and conduct advanced analysis, all in one simple system. There is no need to export data. Advanced online survey software can easily handle everything from design to analysis and reporting. Continue reading

Survey Research or Focus Groups?

Market Research has always been an important component of business strategy and an organized effort to gather information about consumers’ needs, wants, and habits; market trends; and competition.  Market Research is an overall great business function to help answer questions that influence business decision-making. In order to be a successful company, businesses have used Market Research to develop business decisions that, when implemented correctly, generate a considerable return on investment (ROI).

There are two widespread methods of Market Research, which are Survey Research and Focus Groups; both of which have their own benefits and weaknesses.

  • Survey Research – Surveys can be more cost effective and provide more quantifiable data that can be easily analyzed, but are less personal or interactive.
  • Focus Groups – Focus groups tend to encourage good discussions, but can be time consuming and costly, plus create qualitative data that can be harder to analyze.

Reliability is a key factor in business decision-making. With either method of research, your business will want to make sure that the information collected is going to provide accurate and reliable information in order to make informed business changes and decisions.

So, which method of market research is more reliable? First, let’s breakdown each method.  Continue reading

Lifestyle Survey Questions

Lifestyle survey questions focus on a respondent’s activities, interests and opinions.  They are psychological questions aimed to identify groups or segments of population who can be identified by a combination of lifestyle characteristics, rather than traditional demographics.  These activities, interests and opinions questions (AIO Research), are used primarily in Market Research in combination with Cluster Analysis Techniques. Continue reading