GDPR – The New Normality and the Impact on the Survey Marketplace

What inspired us to develop a GDPR compliance tool for survey authors

So, the “GDPR Day” has come and gone, the world hasn’t ended, and I’m still getting emails from people I expect to (and a few that I don’t), but many seem to be privacy policy updates and I can always unsubscribe.

Some cookie alert and privacy messages seem a little more sophisticated than before but, in many respects, the new GDPR world doesn’t feel much different to the pre-GDPR world right now. A friend recently suggested that the GDPR is the Twenty-teens (“Tweenies”?) equivalent of the Millennium bug, i.e. a monumental amount of preparation and fuss then nothing happened! Continue reading

Market Research: Get To Know Your Survey Terminology

When working in market research, get to know your survey terminology

multi-mode-surveyWhether you are a seasoned market researcher with extensive knowledge of survey methodology, a beginner designing your first survey, or a new market research analyst, some of the terminology used can be a little confusing and it takes some time to comprehend. Here are some commonly used survey research terms and their definitions. Continue reading

Press Release: Snap Survey Software Now Available Through MRDC Software in Asia Pacific

Snap Survey Software is now available to the Asia Pacific market through MRDC Software

Bristol, U.K. and Portsmouth, NH, U.S. – Snap Surveys, creator of Snap Survey Software, has announced an agreement with MRDC Software as an approved reselling agent of Snap Survey Software in the Asia Pacific market.

Over the past 35 years, Snap Surveys’ products, solutions, and services have established them as a leading brand in the survey software market across Europe and North America for organizations wishing to conduct advanced survey research via online surveys that are adaptable to any screen size; paper surveys with optional scanning capabilities; and mobile surveys, including on handheld mobile devices, tablets, and on freestanding kiosks. The software comes complete with built-in advanced analysis capability and reporting options for easy distribution. Continue reading

Online Survey Software for Market Research

Use Online Survey Software as a Tool for Market Research

Conducting surveys is one of the most common and effective market research methods. Surveys help researchers understand their current markets better and to develop strategies to remain viable in their markets, as well as find the best ways to enter new or emerging markets. However, administering market research doesn’t have to be an intricate and time-consuming process.

With online survey software, business can easily design and administer market research studies in a manner that is efficient and precise, yet with easy-to-use features. With advanced online survey software, businesses can also collect data and conduct advanced analysis, all in one simple system. There is no need to export data. Advanced online survey software can easily handle everything from design to analysis and reporting. Continue reading

Survey Research or Focus Groups?

Market Research has always been an important component of business strategy and an organized effort to gather information about consumers’ needs, wants, and habits; market trends; and competition.  Market Research is an overall great business function to help answer questions that influence business decision-making. In order to be a successful company, businesses have used Market Research to develop business decisions that, when implemented correctly, generate a considerable return on investment (ROI).

There are two widespread methods of Market Research, which are Survey Research and Focus Groups; both of which have their own benefits and weaknesses.

  • Survey Research – Surveys can be more cost effective and provide more quantifiable data that can be easily analyzed, but are less personal or interactive.
  • Focus Groups – Focus groups tend to encourage good discussions, but can be time consuming and costly, plus create qualitative data that can be harder to analyze.

Reliability is a key factor in business decision-making. With either method of research, your business will want to make sure that the information collected is going to provide accurate and reliable information in order to make informed business changes and decisions.

So, which method of market research is more reliable? First, let’s breakdown each method.  Continue reading

Lifestyle Survey Questions

Lifestyle survey questions focus on a respondent’s activities, interests and opinions.  They are psychological questions aimed to identify groups or segments of population who can be identified by a combination of lifestyle characteristics, rather than traditional demographics.  These activities, interests and opinions questions (AIO Research), are used primarily in Market Research in combination with Cluster Analysis Techniques. Continue reading

Survey Research Briefs – Writing a Research Brief for a Successful Survey

A great research brief begins with clear objectives and is an essential first step in any survey.  A well thought out plan will enable you to prioritize your objective and to develop the right questions to gain the information you need for your market research.

The first step in developing your brief would be to answer these questions: Continue reading

Snap Surveys Partners with Cint to Increase Survey Research Capabilities

Snap Surveys has partnered with Cint, a provider of SaaS-based solutions for market research. The partnership includes the integration of Cint Direct Sample (CDS), enabling Snap Surveys clients to perform their own market research. Snap clients will have automated access to millions of high-quality online respondents worldwide, giving clients the tools to access sample panels to integrate into survey research projects.  Continue reading