Survey Design and Development: Understanding How Respondents Answer Questions

The Role of a Researcher is to ensure that their survey questionnaire is understandable and respondents interpret the questions the way in which the Researcher intended.  If this is done, the Respondents can answer accurately and truthfully, ensuring a good survey outcome. Continue reading

Survey Research Briefs – Writing a Research Brief for a Successful Survey

A great research brief begins with clear objectives and is an essential first step in any survey.  A well thought out plan will enable you to prioritize your objective and to develop the right questions to gain the information you need for your market research.

The first step in developing your brief would be to answer these questions: Continue reading