Does the survey mode you choose have an impact on survey response rates?
Does the survey mode you choose to distribute your questionnaire – online survey, mobile survey, paper survey, kiosk survey, or one-on-one interview – have an impact on survey respondents, and ultimately, survey response rates? How about using a combination of survey modes (i.e. mixed-mode, multiple-mode)? The answer is yes.
It can be very difficult to estimate the level of survey participation as response rates vary depending on a wide variety of factors. For example, survey design, survey length, question wording, and preferred survey mode can all impact response rates.
Let’s focus on survey mode. Your response rates will weigh heavily on your desired audience demographics (age, location, gender, etc.). But, if you take the time to identify these factors, you can take action to improve your response rates by identifying the survey mode(s) that will best reach your audience – giving you more statistically relevant data. Continue reading