Increase Employee Morale with Employee Satisfaction Surveys

Increase employee morale, productivity, and profitability with employee satisfaction surveys

Ask any good employer, and they will agree that the best asset of their company are their employees. Good employees are indispensable. They can set a company apart from competition, providing a competitive advantage.

In order to gain that competitive advantage, companies must acquire and retain talented, hard-working, dedicated employees who are experts in their field.  In order to retain those employees, companies need to satisfy employee needs at every level of the business. Maintaining a high level of employee satisfaction and morale is essential to the success of any organziation. Increased employee satisfaction and overall morale produces increased employee productivity, which produces increased profitability.

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What Makes a Successful Business? Listening.

Improve Your Business’ Bottom Line with Survey Software

What makes a successful business? A successful business is one that listens and acts upon the needs of its stakeholders – customers, clients, employees, investors, associates, partners, suppliers, vendors, and even the local community. Many of your stakeholders are the ones purchasing from your business. Listening and acting on the needs of your stakeholders will affect your bottom line. Businesses that take the time to listen to, identify with, and respond to stakeholders’ needs position themselves for success.

Analyze Satisfaction Survey Questions with Scoring

Use the Scoring ability in Snap Survey Software to analyze satisfaction survey questions

If you have a satisfaction survey question in your online survey, or other question where survey respondents are asked to rate a subject using an scale, you can convert respondent data into useful mean values by analyzing the responses using a score. You can then view data as a summary of the satisfaction value of all the data.

Scores are a way of manipulating survey data for analysis. Scores allow you to assign a value to each code, including a no response value (respondent did not answer the question). In advanced online survey software, you can assign a score to each survey question code, and then calculate analyses using the score instead of the code. This method is generally used for scoring satisfaction surveys, so that positive ratings are given positive values and negative ratings are given negative values. You can then summarize the whole satisfaction by calculating the mean of all survey cases, so you know whether survey respondents are generally satisfied or not, by how high or low the mean score is.

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Customer Satisfaction Surveys – Advantages and Disadvantages

Take customer satisfaction into consideration when developing strategic business decisions. 

The most efficient way to measure customer satisfaction is to develop customer satisfaction surveys with the help of a good survey software solution. An advanced survey software solution can manage multi-mode survey research methods – produce the same survey in different formats; including online surveys, mobile surveys,  paper surveys, and more – depending on the best method to reach your target customer base. Customer satisfaction surveys are designed to give you anonymous and unambiguous insight into your customers’ thoughts and perceptions pertaining to your products, services, programs, and your organization as a whole. They can also provide valuable information leading to what needs to be changed in order to retain lasting customer relationships.

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3 Customer Loyalty Survey Mistakes

As we defined in yesterday’s blog post, Customer Satisfaction vs. Customer Loyalty, customer loyalty consists of two factors – loyalty behavior and loyalty attitudes. Loyalty behavior (or customer retention) is when customers make repeat purchases of current brands, rather than buy from competitor brands. And, loyalty attitudes are opinions and feelings about products, services, brands, or businesses that are associated with repeat purchases.

Customer loyalty is a critical component of maintaining a successful, long-term business. Customers that are vigilant users of your products or services are more likely to be repeat customers and recommend your business to others – keeping the business relationship alive and away from your competition.

Customer loyalty programs can be implemented into your overall business plan and be used to expand your business. Consider using online survey software to create customer loyalty surveys. Many experts believe that online customer loyalty surveys are a strong research method. By allowing customers to provide feedback and be more involved in the company experience, your business is building a stronger loyalty base and bond with your customers. Implementing a regular customer loyalty survey may cause a noticeable positive shift in your company’s overall loyalty. Continue reading

Customer Satisfaction vs. Customer Loyalty

What is the difference between Customer Satisfaction and Customer Loyalty?

First, we will define each term. Customer Satisfaction is a measurement of customer attitudes regarding products, services, and brands. Customer Loyalty on the other hand has two definitions. Customer Loyalty consists of loyalty behavior (also referred to as customer retention) which is the act of customers making repeat purchases of current brands, rather than choosing competitor brands. Secondly, Customer Loyalty encompasses loyalty attitudes which are opinions and feelings about products, services, brands, or businesses that are associated with repeat purchases. At times, customers display loyalty behavior without having loyalty attitudes.  Vice versa, occasionally customers show loyalty attitudes without exhibiting any loyalty behavior. Continue reading

Allow Respondents to Rank or Order Their Preferences

Many questions in customer satisfaction surveys ask respondents to rank certain aspects of their experience. Ranking questions ask respondents to rank or order a set of options. Continue reading

Allow Customers to Rate Preferences in Satisfaction Surveys Using Rating Scales

Satisfaction rating scales are the best way to quickly ask customers what they thought about a certain service or product.  However, you may want to restrict their responses to only selecting one attribute per item—for example, Continue reading