Rating and Ranking Questions: Levels of Importance in Your Survey

When designing your survey questionnaire, ‘Levels of Importance’ questions help you to assess what is most important to your customer, student, or employee. These detailed types of satisfaction questions can help you to understand what an employee likes best or least about his job or what products and services you provide that your customers value most.   Properly measuring level of importance will garner critical information that ensures you continue to provide what is expected or modify what is not.  Level of importance is similar to levels of Satisfaction, in that, Importance does not produce a balanced scale from “Very Unimportant” to “Very Important.”  Continue reading

Ranking and Rating Levels of Expectation in Your Survey Questionnaire

When designing your customer satisfaction survey, each respondent is likely to have their own standards and levels of expectation.  These unique and individual customer satisfaction standards would equate to each point on a rating scale.  To maintain consistency in your performance evaluation, you should always specify the context of the question. Continue reading