Personal data security and privacy is a hot topic, especially in today’s data-driven research environment.
Survey data is very important and helps businesses and organizations make informed, evidence-based decisions. As a survey researcher, you would like to ask many questions in a survey and collect as much data as possible, but it is becoming increasingly difficult to collect data. You may provide a well-designed survey, but not all respondents have the time or interested in completing your survey. A big issue could be that respondents don’t want to answer questions that ask for personal or sensitive information. If your company is trying to acquire personal information, you need to do so carefully and skillfully. Asking for personal data the wrong way can increase dropout rates dramatically. Continue reading